Viadeo is a social network with over 25 million members worldwide that facilitates over 100,000 connections and 2 million profile views daily. The document discusses strategies for using social media in business, advocating for personalized, segmented, and natural approaches. It also references an upcoming discussion on the future of social media and how businesses cannot avoid it.

1. #smib09 Social Media in Business 2009 Peter Crosby @petercrosby

2. A quick word on viadeo… 25 million+ members worldwide 100,000+ connections made daily over 2 million profile views a day

4. smartphone: http://poll4.com

10. the bullets…:

11. PERSONALIZED SEGMENTED NATURAL the bullets…:

12. PERSONALIZED:Hire a sniper, not a bomber…

13. SEGMENTED:who do you want to target?

14. NATURAL: Don’t create communities. Go seek them out... Source: Wired magazine

15. NEXT: Here comes the future & you can’t run from it…:

16. the take away:

17. the take away: PERSONALIZED SEGMENTED NATURAL

18. twitter: @petercrosby