2. Social media disasters Companies need to monitor their brands 24/7 to avoid reputation damage. Just ask the brands were punk’d by social media if you doubt how quickly – and how much - your reputation can suffer.
3. Social media disasters Corporations' old-fashioned, secretive, top-down approach to communication is being turned on its head. Power has shifted to consumers, and change is happening at dizzying speed.
9. Domino’s 48 hours later – eons in Internet time - Domino's decided to release its own video on YouTube, which features Domino's president Patrick Doyle, clearly reading from a script. They also engaged consumers on Twitter. But the damage was done.
21. What to listen for: Sentiment(positive, negative, neutral) Visibility and presence (number of mentions, number of links, natural search position data) Engagement and participation (number of comments, number of downloads, such as of a widget or application)
43. Thank you! B.L. OCHMAN b.l.ochman@proofic.com 917-566-5855Managing Director of Emerging Media, Proof Integrated CommunicationsFortune 500 Social Media Strategy ConsultantBlog: What's Next Blog - An AdAge Power 150 Blog Co-founder Pawfun.com - Create & share free ecards made from your pet photosTwitter @whatsnext