PSO was established in 1976 as the largest oil marketing company in Pakistan and is engaged in storage, distribution and marketing of petroleum products with over 3,800 retail outlets; it aims to be an innovative energy leader through competitive advantages like lowest cost operations and reliable supply sources. The document also provides details on PSO's management board, competitors, products and services, strengths, weaknesses, opportunities, threats, and recommendations.

2. Ishtiaq
ur Rahman 15626
Sheeban Iftikhar 15500
Salman 13732

4. Brief History
 PSO was established in 1976
 Through 1980’s & into 1990’s retail fuel
market share reached to 85%
 In 1990’s deregulation efforts from
Govt. market share declined

5.  PSO is largest oil marketing company
 Engaged in
storage, distribution, marketing of
various petroleum oil and lubricant
products

6.  “To excel in delivering value to
customers as an innovative
and dynamic energy
company that gets to the
future first”.

7.  We are committed to leadership
in energy market through
competitive advantage in
providing the highest quality
petroleum products and services
to our customers, based on:
 Lowest cost operations and
assured access to long-term and
cost effective supply sources.

8.  Pso has supported Nigahban Welfare
association through a donation for
replacing Endoscopic Retrograde
Cholangio Pancreatography (ERCP)
machine for civil hospital Karachi.
 Over 7000 families from different
localities benefited from the flood relief
activities carried out by PSO. It provides
Rs.50 million relief to flood victims.

9.  Pakistan State Oil has donated a Daytona Bio
Chemistry analyzer to the lab of Children
Cancer Foundation . This equipment enabled
them to switch over from manual method to
automation thus getting more reliable.
CSR Policy
PSO shall undertake social, philanthropic or
community development programs which are
in alliance with its business strategies or that
which will benefit the broader interests of the
community

11.  Sohail Wajahat H. Siddiqui Mr. Abid Suleri
Chairman of The Member
Management
Board, Chairman of Human
Resources Committee and Mr. Tariq Khamisani
Member of Compliance
Committee Member
 Asad Saeed Mr. Nazim Haji
Director
Member
 Sabar Hussain Mr. Shabir Ahmed
Member of The Managemet Member
Board and Director

14. Mega Environment & Task Environment
MEGA-ENVIROMENT
Customers and
Technological Element:
Clients:
International element: 1) New vision outlets
1) About 3800 Outlets
1) Export to Afganistan 2) Extensive use of
dealers
2)OPEC Information Techonolgy
2) PIA
3) Defence
Competitors:
1) Shell 6) APL
Government 2) Askar 7) HOSCOL
Agencies: 3) Addmore
PSO 4) Total
1) Ministry of Organization
Petroleum Culture
5) Caltex
Economic Element:
Sociocultural TASK
1) Excellent GDP of
element: ENVIROMENT
Pakistan
1) Offering NFR 2) Increase in PCI
services
2) CSR Services
Suppliers:
Labour Supply: 1) Attock Petroleum
1) From all over 2) Parco
Pakistan 3) Imports
4) ARL
Legal Political element:
1) licensing

15.  Direct Competitors
Indirect Competitors
 Shell
 Caltex C.N.G
 Total L.P.G
 Bosicor
 Admore

16.  Retail Fuels
 Gaseous Fuels
 Alternate Fuels
 Cards
 Lubricants
 Non Fuel Retail

17. Attock Total Admore
Caltex Ref PARCO 1%
Shell 5% 4% 5%
18%
PSO
67%

19. Strength
 Large numbers of
Depots/Installations Weakness
 Big market share
Magnitude of loss is
bigger
 Competitive Financial problems
advantages in CNG unavailability
Plastic at most of the
cards, Pumps outlets
availability and ATM

20.  Opportunities
 To increase more
Threats
retail outlets. Existing competitor
 They can explore New licensed emerging
the non-retail fuel competitors
market to International canned
lubricants
increase there
Rising oil prices
profitability.
 To expand the
ATM service at
outlets

21. 1. Safety plans for both fuel tank lorries
and at fuel/gas filling stations.
2. Increase the CNG stations.
3. Govt. should delegate the authority to
finance Department so that financial
resources are at their disposal.
4. Free oil change or at discounted
prices.
5. Improving the Quality of lubricants and
fuels.