3. The Big Idea
• Create a new television show
• Give women the chance to audition to
become a Victoria’s Secret model
4. The Big Idea
• Viewers would see:
• Audition process
• Participants competing
• Eliminations
5. The Big Idea
• Have previous and current models appear
on show
• Help advertise various products (clothing,
lingerie, cosmetics, etc.)
6. Key Performance
Indicators
• Goals
• Expand Victoria’s Secret’s Market
• Give all types of women the chance to
participate
• Success?
• The number of viewers
• The change (if any) in sales revenue
7. Tools & Tactics
• Try a new way of voting
• Use Facebook
• Currently has over 1 billion users
(Forbes.com)
• Viewers go online to Facebook and
vote for their favorites
8. Tools & Tactics
• Another approach voting: Instagram
• Crossed 1million users (mashable.com)
• Viewers can go to the Victoria’s Secret
voting profile and vote.
9. Budget
• Currently spend $66 million (victoriassecretbras.synthasite.com/)
• Expand budget
• $800,000 per episode, run 15 episodes
• Cut back on other parts & new budget
could be around $72 million
10. Summary
• Want to expand the market by creating a
new television show
• Help promote current products and
introduce new ones
• Give young women an exciting opportunity
