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What ZSR Library Does to Build Value/Sage Value Research


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NCLA Biennial Conference, Winston-Salem, NC October 18, 2013

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What ZSR Library Does to Build Value/Sage Value Research

  1. 1. Sage Evolving Value Research What ZSR Library does to build value Susan Sharpless Smith Elisabeth Leonard NCLA Biennial Conference October 18, 2013
  2. 2. Background  6-month research project  Value of academic libraries for teaching and research staff  Looking at evidence base and faculty perceptions  Objective: How libraries can…  Better market their services  Improve perceptions with key decision makers  Evidence of library support for research in literature  Less evidence on their support for teaching
  3. 3. Methodology Literature review • Literature review To inform Final report with triangulated results Regional surveys Case studies • Case studies • 2 UK • 4 USA • 2 Scandinavia Confirmed by • Survey of librarians Elicit participation and comments via the project blog:
  4. 4. Research Questions • Do librarians have a good understanding of the needs of teaching and research staff? • Are librarians effectively promoting their resources and services? • Does this influence perceptions of the library amongst those staff?
  5. 5. Library Value
  6. 6. Perceptions of the Library: Librarians  Feedback received is generally positive  Varies according to level of engagement  Concern that faculty do not understand library  „Staff never cease to be amazed at what we can actually provide/help them with.‟ (UK survey respondent)  Changing role of the library
  7. 7. Perceptions of the Library: Faculty  The library is not just a place to the faculty, but the services we provide. (US respondent)  Staff believe that young people are inherently tech savvy and do not need any additional guidance, instruction, or introduction to library resources. (Scandinavian respondent)  Academic staff tend to reply on their liaison for teaching database and searching skills, but believe that they can teach the importance of using scholarly material and evaluating sources (UK respondent)
  8. 8. Working together: services     Embedded information literacy instruction Integrated teaching services Integrated research services Research partnerships
  9. 9. Library Services for Teaching
  10. 10. Faculty Response to Embedded Information Literacy Instruction  Benefits  Academics see value  Increase in quality of the work received from students
  11. 11. Faculty Response to Integrated Teaching Services  Success of co-teaching not necessarily linked to the librarian’s level of subject expertise  Librarians expertise helpful in use of IT tools in courses  E.g. podcasts, wikis, blogs
  12. 12. Library Services for Research
  13. 13. Faculty Response to Integrated Research Services  Research support usually includes:  Open access, bibliometrics, literature searching  Survey found that support for Open Access publishing and particularly for self-archiving were relatively more important to Scandinavian respondents than those in the UK or US  Relationships are key!
  14. 14. Areas to Enhance Future Value: Research partnerships  Support with grant applications  Inclusion of the cost of the resources needed for the project  Assistance with data management  Data Specialist Librarian
  15. 15. Areas to Enhance Future Value: Research Partnerships  Data Specialist Librarian  More value from research data  Generates more research partnerships  Success factors  ‘frame [the service] from a faculty perspective rather than from a librarian perspective’  Direct response to researchers’ individual needs
  16. 16. Marketing the Library
  17. 17. Librarians’ Views: Visibility of the Library and Library Services  Communication  Wide range of traditional communication channels  Presence at departmental meetings  Engage with departmental leadership  Representation in university committee structure  “Whether this is a good idea or not (and ignoring practicalities), I almost think that turning off all of our electronic resources for a day or three would increase the perceived value of the library” (UK respondent)
  18. 18. Librarians’ Views: Personal relationships  Bring trust  Make it possible to tailor services to specific needs  Offer a response to a direct problem
  19. 19. Recommendations
  20. 20. Recommendations to Individual Librarians  Know your audience – research their needs, discuss with them  Go beyond the comfort zone – expand skills and knowledge beyond librarianship
  21. 21. Recommendations to Libraries and their Managers  Skills assessment & staff development at your institution  Free up time for new demands on librarians  Document and share the process of building partnerships – for the benefits of other librarians at your institution (Wiki-based document?)  Start to collect evidence of value  Success stories? Quantifiable evidence?
  22. 22. To find out more…  Final report now published  Project website   Contact  SAGE:   LISU: 
  23. 23. Who is Wake Forest University? • WFU is a private co-ed liberal arts university in Winston-Salem, NC • We describe ourselves as a “collegiate university” • Mid-size, under 5,000 undergraduates, total including graduate and medical school: under 7,000 • Traditional school with a primarily residential student population • ZSR Library is the 2011 ACRL Excellence in Libraries winner in the university category • Our mission is simple: “to help our faculty, students and staff succeed.”
  24. 24. Complexity of Demonstrating Value
  25. 25. Framework for Demonstrating Value • Targeting WFU faculty through – Embedded instruction – Teaching & Research Support – Raising visibility through relationships and partnerships
  26. 26. Embedment @ ZSR Social Stratification in the Deep South, 2009 Trip
  27. 27. Teaching Support: Technology
  28. 28. Building Relationships • Library Lecture Series • Annual Faculty Author Dinner • New Faculty Orientation
  29. 29. Buidling Partnerships • Initiatives – – – Digital Humanities WFU Digital Publishing Documenting Diversity • Events – – – Faces of Courage: 50 Years of Integration Allen Mandelbaum Memorial Gay Pride Parade
  30. 30. Expanding Roles • Faculty status opened new doors • Liaisons: Not just about collection development • Academic Advisers
  31. 31. Transforming Positions to Meet Changing Needs • Every open position is evaluated and may be redefined if there is need – Scholarly Communication Librarian – Outreach Librarian – e-Learning Librarian – Digital Initiatives Librarian
  32. 32. Increasing Visibility via Library Spaces • • • • Starbucks 118-Seat Auditorium Writing Center Group Study Rooms with Technology • The Bridge • New Mac Teaching Lab • Musicircus
  33. 33. What’s in our Future?