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“Back from F8” Session
Julien Codorniou!
Global Platform Partnerships!
Back From F8 Session Facebook - Paris 2015
In the Platform business since 2007
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Facebook is the only cross-platform platform
The Facebook Effect
Back From F8 Session Facebook - Paris 2015
9M
10M
5M
0
3M
2M
8M
2009 2010 2012 2013
10M
Members by
September
2014
Source: Blablacar
2011 2014
7M
6M
4M
1M
Back From F8 Session Facebook - Paris 2015
500M$
Q1
600M$
200M$
0$
200M$
Q2 Q3 Q4 Q1 Q2 Q3 Q4
400M$
2012 2013
100M$
Source: King
Our partners do well.
of top grossing apps in the U.S.
integrate with Facebook
90+%
Back From F8 Session Facebook - Paris 2015
1.4 B700 M700 M 600 M 300 M
Discovery Engagement Expression
Back From F8 Session Facebook - Paris 2015
Giphy Legend Tackl
Back From F8 Session Facebook - Paris 2015
Connect with your customers
Send rich, detailed messages they’ll appreciate
Offer Support on a whole new level
Make it easy to stay in touch
Have personal, real-time conversations with your customers.
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Paul Bain!
Solutions Engineer!
Audience!
Network
2004 – 2005
2004 – 2005
Back From F8 Session Facebook - Paris 2015
2005
FACEBOOK ADS
Back From F8 Session Facebook - Paris 2015
PEOPLE BASED MARKETING
DEMOGRAPHIC
INTERESTS
GEOGRAPHIC
sada1qsd1
g13ci1d91l
sn12r98cas
CRM
NEWSFEED
Exposed! Control!
Lift Testing
60% of people use 2 or more devices daily
25%!
Audience!
Network
An advertiser ad server…!
that delivers and measures ads to real people, across devices.
PEOPLE BASED MARKETING
6impressions
Back From F8 Session Facebook - Paris 2015
You reached: 3 males!
Aged 18-24!
Twice each!
On both their phone and laptops!
An Ad Network…!
that extends advertiser’s reach beyond
Facebook into 3rd party apps
Audience!
Network
NATIVE ADVERTISING
An ad management platform for publishers…!
that gives them the technology to sell ads like Facebook does
Audience!
Network
Audience!
Network
Tools For Advertisers! Tools for Publishers!
AdsAPI
•  Apply for access,
pass app review for
quality and stability
•  25 ad accounts
•  Moderate rate limits
•  App and business
review for access
•  No additional rate or
account limits
•  Restricted to their
own ad accounts/apps
•  Heavily rate limited
•  Open to everyone
Development1" Basic2" Standard3"
Ads API Tiers!
MonetizeGrowBuild
Matias Castello!
Head of Mobile Platform Partnerships, EMEA!
MonetizeGrowBuild
Build MonetizeGrow
Facebook Login
Happn
Mobi-game
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
developers building apps with Parse
400,000+
DeezerDubsmash Stickered
MonetizeGrowBuild
installs from app ads
1BILLION
Better Sharing Experiences
Preview content
Share to Groups
Share to Messenger
Tag friends
App Invites
Invite Content Preview
Choose Friends
Invite Content Preview
Notifications
Choose Friends
Invite Content Preview
Choose Friends
Notifications
Invite Feed
Invite Content Preview
Choose Friends
Notifications
Invite Feed
Invite Content Preview
Choose Friends
Notifications
Invite Feed
Invite Content Preview
Choose Friends
Notifications
Invite Feed
In-Process App Store
Invite Content Preview
Choose Friends
Notifications
Invite Feed
In-Process App Store
Install Complete Notification
Invite Content Preview
Blocking Controls
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Some Background
We asked developers what you need in mobile analytics
E-Commerce Games Travel B2B Lifestyle
People Focused
Back From F8 Session Facebook - Paris 2015
What’s Included
Funnels Cohorts
Demographics & Cross-Device Measurement
Ad
Integrations
SegmentsEvent-based
Metrics
Back From F8 Session Facebook - Paris 2015
Open App
Men
Women
Age: 13-18 60+
Men
Women
Add To Cart
Age: 13-18 60+
Men
Women
Complete Transaction
Age: 13-18 60+
Back From F8 Session Facebook - Paris 2015
MonetizeGrowBuild
Mobile advertising is exploding.
predicted to be spent in
2016 on in-app
advertising
29B
predicted to be spent this
year on in-app advertising
20B
Mobile advertising has been complex.
Back From F8 Session Facebook - Paris 2015
2XCPM
Back From F8 Session Facebook - Paris 2015
Back From F8 Session Facebook - Paris 2015
Better monetization
Publishers & Developers
Increased ROI
Advertisers
Better monetization
Publishers & Developers
Increased ROI
Advertisers
Better monetization
Publishers & Developers
More relevant ads
People
Monetize
Audience Network
LiveRail
Grow
Better Sharing
App Invite
Facebook
Analytics for Apps
Build
Parse
Facebook Login
Comments
Embedded Video
Introducing FbStart
FbStart is a new program from Facebook designed to help
early stage mobile startups build and grow their apps.
Let us help your mobile app succeed.
FbStart provides startups with an exclusive community,
worldwide events, mentorship from Facebook, and up to
$60,000 in free tools and services.
Bootstrap Track
Just starting out? This is the track for you. We'll help you
grow your app quickly and effectively.
Community Mentorship
Up to $20,000
Benefits
Accelerate Track
Your app is thriving, but now it's time to tackle scaling. We'll
give you what you need to turn it into a successful business.
Community Mentorship
Up to $60,000
Benefits
Work with Facebook
FbStart members will have access to a variety of opportunities to
engage directly with the Facebook team, including:
In-Person
Events
Direct 1:1
Support
Office Hours
Support
Forum &
Community
Our Partners
Facebook is working with these great companies to help your mobile app succeed.
Thank you

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