Patrick Dalez Business Development Forum Nokia

2. Forum Nokia
Patrick Dalez
Business Development EMEA
LeMobile2.0
Paris 10-11 March 2009

3. We See Value Shifting from Hardware
and from the OS….

4. ..towards Services and Application

5. Our Vision
Forum Nokia
the preferred partner for mobile developers
communities

6. Nokia Developer Community – Large and
Active
C++, Open C, Java, Python AJAX, Web Run Time, Flash
Web
Developers
Creative
Professionals Consumers
Operators
Mobile SW Flash
Developers Developers
Prosumers
Students Open Source
Community
Designers

7. Build what you want - Use what you know
Open C / C+
+ Qt
Java
Web Run Time
Python
Flash
Embracing Web, open source & industry leading Rich Technology Palette
technology… Browser: WRT & standard Internet technologies
Flash Lite: Easy to create great user experience
… attracting new innovations, service providers
Java: Portability across device categories
& developers to expand markets
Native C++ / Open C: Best performance and functionality
7

8. Climbing the development ladder
• Preferred GTM
• Strategical Innovation
• Dedicated Tech. support
• Periodic membership
• New Device Access
Skills & experience
• Business Development Support
• Platform engagement
• Technical support
• GTM opportunities
• Marketing & Channel visibility
• Reduce development costs
• Early Access to SDK, discounted devices
https://pro.forum.nokia.com
• Public community for all developers
Forum Nokia
• Technical knowledge
• Device specifications (S60 & S40)
www.forum.nokia.com
• Technical Documentation library
• SDK, Code examples, Wikis
• Discussion Board
• Visibility to FN Champion program
http://forum.nokia.com

9. Get It Right from the Start
World-Class developer services. In depth expertise. Global reach.
TSC
Docs
Device
Specs
Access
E-learning
Programs
Forum Nokia
Community
Application
& User Training &
Experience University
testing Program
Technical
Support &
Consultancy
©2008 Nokia

10. Forum Nokia connects developers to distribution
channels
Ovi
Developers
Ovi Store
Nokia.com
• Applications
Nokia.mobi
• Services
NOKIA
Forum
Operators
• Content Nokia
Aggregators
• etc…
ICT providers
Retail

11. Internal Go-To-Market channels
• 9,000+ commercial S60 apps
• 45,000+ Java ME apps
• 6,000 Widgets/Widsets
• 000’s freeware apps

12. Ovi: Five inter-connected service areas
People, Places and Media.
Messaging Maps Media Games Music
Common functions and cross-discovery

13. OVI Store starting point
Maximum Relevance with Social Networking & Location elements
• >4M developers
through Forum
Nokia Application download service
Over 200 million clients deployed
• Years of global
and local
distribution
experience
Evolving
Mobile content sharing service
• Existing into
Over 100 million downloads
partnership one service,
with leading Ovi Store
content providers
Widget discovery service
Over 1 million active users
Note: Content & partners may differ from commercial solution
4

14. Publish to Ovi
Global distribution Opportunity
global or market-by market
• Self-service publishing
• Immediately available on publish.ovi.com
Favorable revenue opportunities
• Credit Card (in all applicable markets)
• Mobile billing in many countries, with more to come
• Content provider gets 70%* of customer price
* For Credit Card: Less applicable taxes.
For Mobile billing: Less applicable taxes and fixed billing charges

15. Operator Channel Opportunities

16. Bringing the Web to Mobile
A simple way to get started : Mobile Plug-in
YOUR favorite
+ MOBILE
Content
MOBILE
Management
Plug-in WEBSITE
System
(Joomla, Drupal] ( a better service for
all)
Minimal effort, 3 clicks install and publish!
Distributed under Open Source license (it’s free to use)
One URL for both web and mobile access
Underlying technology invisible to the end user
Content can be customized for selected devices, e.g. S60 Touch or S60 3.2 edition

17. FORUM NOKIA BUSINESS DEVELOPMENT
EMEA
Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin
Cioletti Roszczewski
Sustersic Tolvi Dalez Zelenski Zaknoun
Head of Business Location Based Enterprise and Multimedia Russian speaking Arabic speaking Personal Productivity
Development Services and Near Business Mobility territories territories and Utilities
Field Communication
UK & Ireland, Italy, Alps and Adriatic, Finbaltics, Germany, France, Spain, CIS Middle East and Africa Scandic, Poland,
Turkey South East Europe Netherlands Portugal, MENA Czech Republic,
Slovakia
+358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831

18. $10M Open Screen Project fund, from Nokia and Adobe
 Announced at MWC in Barcelona in February 2009
 Two-year fund, with each company providing $2.5 million per year, to stimulate the rich
Internet developer ecosystem with education and funding for developers
 FN and Adobe now accepting applications from developers to request OSP funds and
create innovative Flash apps
 Initial response exceeded both parties’ expectations (over 100 requests for funding in first
week)
 Interested in applying? Go to: http://www.openscreenproject.com
/developer
18 © 2008 Nokia

19. Forum Nokia Calling All Innovators
Contest
Forum Nokia will be Calling All Innovators again
• New round of the contest to start on 13 March 2009.
• Three categories:
• INTERNET INNOVATION
• FLASH
• EMERGING MARKETS
• Deadline for entries is 30 June 2009. Get started now!
• Complete guidelines and rules will be available on the contest website at
www.callingallinnovators.com starting on 13 March 2009.

20. Nokia Developer Summit 2009
Creating Tomorrow’s Technologies
28-29 April 2009
Grimaldi Forum, Monaco
Register today at:
www.developersummit2009.com

21. Openness drives Innovation
In our platforms
In our technology choices
In our ways of working
For developers, operators, and consumers

22. Thank you.
Company Confidential
22 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials