The document discusses protecting brands on social media by managing privacy, risk, and compliance. It covers challenges like complexity, adoption, return on investment, enablement, data control, and threats that companies face with multiple social networks and collaboration tools. Regulations require social media be subject to the same rules as traditional media, with documented policies, procedures, disclosures, supervision and training. Software can help with governance, permissions, data removal, and flexibility. Risks include financial, operational, regulatory, information security, and reputational risks. Effective social media governance includes policies, frameworks, crisis response, regulatory compliance, strategies, awareness and data privacy controls.

1. Protecting Your Brand: Privacy,
Risk and Compliance
#SMTLive

2. #SMTLive
Thank You to Our Sponsor
@Tracx

3. #SMTLive
Join the Conversation…
Follow along and share
your thoughts on
Twitter at #SMTLive
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questions in the
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4. #SMTLive
Our Speakers
Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and
Governance leader, helping his clients harness the power of social media through good governance and risk management. His
expertise stems from experience using web technology to better manage financial and operational data. He has led engagements
across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment
system and a large scale customer-facing web application to capture trade data. @philmennie
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social,
mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for
social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to
leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and
product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social
consumers and enterprises. @tracx
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author
of five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for
Dummies 3rd Edition (Wiley 2012). @PaulDunay
Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social
media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an
enthusiastic user of social media (follow her on Twitter @belbey). Joanna joined Actiance after running a financial services
compliance training firm for several years. Prior to that, she led content development, marketing strategy and delivery for as
many as 350 financial services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority)
for 6 years. @belbey

5. Proprietary and Confidential
BIG DATA…BIG RISK?
No firewalls, Real-Time, Public,
Algorithmic
Laws
Process
People
Data
Privacy, Human Error, Hacking
Compliance, Governance, Permission,
Approval, Collaboration
Legal / Industry regulations,
Geographic / Cultural Norms

6. Proprietary and Confidential
SOFTWARE TO THE RESCUE?
People ProcessData
Governance
Teams
Permissions
Viewing Rights
Public vs. Private
Metadata
Geography
Storage
Engagement
Publishing
Collaboration
Reporting

7. Proprietary and Confidential
BUYER’S GUIDE TO COMPLIANCE
CURATION
Capable of removing unwanted data through algorithmic and manual
processes while automatically flagging and escalating potential risks.
PEOPLE-FOCUSED
Manages the human elements of social, enabling employees with the
proper roles, permissions, workflows, rights and permissions.
FLEXIBILE AND CUSTOMIZABLE
Technology adapts to the specific needs of your organization while
accommodating the evolution of legal / regulatory standards over time.

8. 8
Wikis
Public
Instant
Messaging
Industry
Networks
Web
Unified
Communication
Future
Social NetworksCollaboration
Constantly
changing new
channels that
your
employees
use to
communicate.
@belbey #SMTLive

9. 9
Leads to Several Challenges
• Complexity
• Adoption
• ROI
Enablement
• Feature Control
• Data Leakage
• Incoming
Threats
Security
• Regulations
• Corporate
Policies
• Legal Hold
Governance
@belbey #SMTLive

10. 10
Regulators Are All On The Same Page
@belbey #SMTLive

11. 11
• Social media is subject to the same rules that apply
to traditional media
• Establish documented policies and procedures
• Disclosures
• Supervision
• Training, attestations, reports
What Are Regulators Looking For?
@Belbey #SMTLive

12. PwC
Social media risk
Risk Factors
Financial
Operational
Regulatory /
Compliance
Information
Security
Reputational

13. PwC
Social Media
Governance
Social
Media Policy
Social
Governance
Framework
Social
Resilience
and Crisis
Management
Regulatory/
Compliance
Social
Strategy
Policy
Awareness
and Training
Data Privacy
and Control
Social media governance

14. Thank you
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice.
You should not act upon the information contained in this publication without obtaining specific professional advice. No
representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this
publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept
or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in
reliance on the information contained in this publication or for any decision based on it.
© 2015 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may
sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further
details.
Phil Mennie
Social media risk and governance leader
philip.s.mennie@uk.pwc.com
linkedin.com/in/philmennie
@philmennie

15. #SMTLive
Our Speakers
Phil Mennie is author of "Social Media Risk and Governance: Managing Enterprise Risk". He is PwC's Social Media Risk and
Governance leader, helping his clients harness the power of social media through good governance and risk management. His
expertise stems from experience using web technology to better manage financial and operational data. He has led engagements
across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment
system and a large scale customer-facing web application to capture trade data. @philmennie
Eric Berkowitz is VP Solutions Engineering at Tracx. Eric has spent the past 8 years building and scaling businesses in social,
mobile, and real-time markets. He has developed an expertise in the implementation of technology and service offerings for
social media monitoring, analytics, and engagement needs. Eric has an accomplished track record of empowering clients to
leverage social media intelligence for strategic and creative business solutions. With experience in client service, sales, and
product management roles, Eric has a unique perspective on the ways emerging technologies are ushering in a new age of social
consumers and enterprises. @tracx
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating
buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of
five “Dummies” books including Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd
Edition (Wiley 2012). @PaulDunay
Joanna Belbey. As Social Media and Compliance Specialist for Actiance, Inc, Joanna Belbey helps regulated firms use social
media effectively while complying with industry rules and regulations. Joanna is a contributor to Forbes.com and is an
enthusiastic user of social media. Joanna joined Actiance after running a financial services compliance training firm for
several years. Prior to that, she led content development, marketing strategy and delivery for as many as 350 financial
services compliance educational programs per year at FINRA (Financial Industry Regulatory Authority). @belbey

16. #SMTLive
Thank You to Our Sponsor
@Tracx

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