SlideShare a Scribd company logo
1 of 18
Download to read offline
Social Intelligence: Move Beyond Listening to
Insights and Action
#SMTLive
Thanks to Our Sponsor
@synthesio
SYNTHESIO.COM
Join the Conversation…
#SMTLive
#SMTLive
Our Speakers
Ben Farkas, VP, Global Client Services at Synthesio. @Ben_Farkas
Andrew Bowins, Senior Vice President, Corporate & Digital Communications
at MasterCard. @mastercardandy
Charlie Treadwell Director of Social Marketing at Symantec. @ctreadwell
Robin Carey founder and CEO of Social Media Today. @robincarey
Every day, social media users
produce 500 million Tweets, 4.5
billion Facebook Likes, and 55
million new photos on Instagram.
SOCIAL DATA IS EVERYWHERE
50% of consumers are more
likely to buy a product from a
company that they can contact
via social media.
56% of consumers that
actively use social media
to interact with businesses
feel a stronger connection
to that business.
31% of consumers say
that their decision to buy a
product was influenced by
something they read in a
blog.
72% of all internet
users are now active
on social media.
93% of marketers
use social media for
business.
SOCIAL CONNECTED
Make Social Integral
to Business Strategy
DELIVER AT SCALE
The right data to the
right people at the right
time.
FUEL BUSINESS
INTELLIGENCE
Actionable Insights.
Prove Business Value.
SOCIAL INTELLIGENCE
Building a Social
Business
BE SOCIAL DRIVEN
It all starts with
the DATA.
CONNECT
COLLABORA
TE
ANALYZE
LISTEN
PR
Identify a potential crisis before it
spreads. Establish a direct dialogue
with key journalists, bloggers, etc.
Engage in real-time & communicate
directly with consumers.
CUSTOMER SERVICE
Improve customer satisfaction.
Establish real-time communication
between your brand and consumers to
improve service and sales.
MARKETING/ADVERTISING
Build a community of brand advocates
and identify key influencers and key
influential websites to improve
targeting and measure the impact of
campaigns.
MARKET RESEARCH
Analyze online conversations, opinions,
wants and needs, for a brand or topic.
Identify a brand’s strengths,
weaknesses, opportunities for
improvement, and measure competitor
presence and progress.
SALES
Identify new prospects for lead
generation and provide new product
info, news, and promotions.
Understand consumer wants and
needs to integrate into sales strategy
and pitches.
COMPLIANCE
Verify that all social media initiatives
are compliant with industry
regulations.
SOCIAL INTELLIGENCE. BUSINESS RESULTS.
The Social DNA.
2011
• 21 countries
• Monthly country level
dashboards
• Synthesio available for PR
and Marketing
• Implementation of the SRS
2014
• Global
• All layers of reporting
• Synthesio available for all
departments and their
agencies
• Synthesio analytics tied to
Nissan’s employee reward
program
NISSAN. Building Social Intelligence at Scale.
SR
SGROWT
H
SOCIAL REPUTATION
SCORE
ROI
$
Page 9
August 7, 2012
Page 10
August 7, 2012
Page 11
August 7, 2012
12
@Mastercardandy
Take Away(s)
• Listen
• Don’t Shout
• Engage in real time
• Focus on the smaller numbers
• Know what you want to measure
• Focus on insights not metrics
• Data removes the emotion
• Take risks once you have the insights
Social Media
Monitoring
Tool
Social Media Today
13
Blogs
Message boards
Product 1
Product 2
Product 3
Rant
Rave
Lead
RFE
Fraud
Symantec
Employee
Response Query
Case
Social Triage
Team
Review
13
Human Validated
Triage and Insights
Social Media Today 14
Stock
Stock is the durable stuff.
It’s the content you produce
that’s as interesting in two
months (or two years) as it
is today.
Flow
Flow is the feed. It’s the
posts and the tweets. It’s
the stream of daily and
sub-daily updates that
remind people that you
exist.
&
Multichannel
Distribution Model
Social Media Today
Adapted from First 10 & Smart Insights
Thanks to Our Sponsor
@synthesio
SYNTHESIO.COM
#SMTLive
Tweet Now For Your Chance to Win a
Free Ticket to The Social Shake-Up!
#SMTlive Audience: Tell us why you want to go
to The Social Shake-Up 2014 to be entered for a
chance to win. Tweet:
“I want to go to #socialshakeup because…”
Upcoming Webinars
June 17th
Superb Social Customer Service: The New Key Differentiator
#SMTLive

More Related Content

What's hot

14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021Arik Hanson
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Galaxy Weblinks Inc
 
Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Aman Sandhu
 
Brand Value with Social Media
Brand Value  with Social MediaBrand Value  with Social Media
Brand Value with Social MediaSpyros Gkanatsios
 
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
 
The State of Technology: 2015 - SESMA
The State of Technology: 2015 - SESMAThe State of Technology: 2015 - SESMA
The State of Technology: 2015 - SESMASocial Tables
 
9 Latest Social Media Trends for 2021 That Will Boost Your Business
9 Latest Social Media Trends for 2021 That Will Boost Your Business9 Latest Social Media Trends for 2021 That Will Boost Your Business
9 Latest Social Media Trends for 2021 That Will Boost Your BusinessSanjay Kumar
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social MediaFalcon.io
 
Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessMargaret Donnelly
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingAngela Baker
 
The Case for Social Consumer Insights
The Case for Social Consumer InsightsThe Case for Social Consumer Insights
The Case for Social Consumer InsightsBrandwatch
 
Measure what matters a better approach to social attribution
Measure what matters   a better approach to social attributionMeasure what matters   a better approach to social attribution
Measure what matters a better approach to social attributionEvgeny Tsarkov
 
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...Socialpanga
 
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...Redwood Valley Technical Solutions
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationseMarketer
 
23 Stats About Social Media You Should Know
23 Stats About Social Media You Should Know23 Stats About Social Media You Should Know
23 Stats About Social Media You Should KnowPlan 5 d.o.o.
 
Corey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyCorey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyiGB Affiliate
 
Melody adams imkt120 ip 1
Melody adams imkt120 ip 1Melody adams imkt120 ip 1
Melody adams imkt120 ip 1IADT Online
 

What's hot (20)

14 social media trends to watch in 2021
14 social media trends to watch in 202114 social media trends to watch in 2021
14 social media trends to watch in 2021
 
Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?Are You Using Outdated Social Media Strategies?
Are You Using Outdated Social Media Strategies?
 
Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015Translating Social Insights-DAWSG August 2015
Translating Social Insights-DAWSG August 2015
 
Brand Value with Social Media
Brand Value  with Social MediaBrand Value  with Social Media
Brand Value with Social Media
 
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...
 
The State of Technology: 2015 - SESMA
The State of Technology: 2015 - SESMAThe State of Technology: 2015 - SESMA
The State of Technology: 2015 - SESMA
 
9 Latest Social Media Trends for 2021 That Will Boost Your Business
9 Latest Social Media Trends for 2021 That Will Boost Your Business9 Latest Social Media Trends for 2021 That Will Boost Your Business
9 Latest Social Media Trends for 2021 That Will Boost Your Business
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media
 
Six Steps to Develop Your Social Business
Six Steps to Develop Your Social BusinessSix Steps to Develop Your Social Business
Six Steps to Develop Your Social Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
The Case for Social Consumer Insights
The Case for Social Consumer InsightsThe Case for Social Consumer Insights
The Case for Social Consumer Insights
 
Measure what matters a better approach to social attribution
Measure what matters   a better approach to social attributionMeasure what matters   a better approach to social attribution
Measure what matters a better approach to social attribution
 
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...
The Importance of Social Listening & ORM and 7 Actionable ways to utilize it ...
 
Social Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim TobinSocial Fresh EAST 2013: Jim Tobin
Social Fresh EAST 2013: Jim Tobin
 
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockst...
 
Reaching The Mobile Consumer
Reaching The Mobile ConsumerReaching The Mobile Consumer
Reaching The Mobile Consumer
 
Social Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from ConversationsSocial Listening for US Brands—Deriving Actionable Insights from Conversations
Social Listening for US Brands—Deriving Actionable Insights from Conversations
 
23 Stats About Social Media You Should Know
23 Stats About Social Media You Should Know23 Stats About Social Media You Should Know
23 Stats About Social Media You Should Know
 
Corey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategyCorey Padveen - Advancing your mobile strategy
Corey Padveen - Advancing your mobile strategy
 
Melody adams imkt120 ip 1
Melody adams imkt120 ip 1Melody adams imkt120 ip 1
Melody adams imkt120 ip 1
 

Similar to 6.10.14

B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingSAP Customer Experience
 
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceEnterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceSocial Media Today
 
How Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaHow Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaLeadtail
 
Digital marketing overview 2014
Digital marketing overview   2014Digital marketing overview   2014
Digital marketing overview 2014Sushant Kumar
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?Simplify360
 
3 reasons digital marketing executives should revisit thier social strategy
3 reasons digital marketing executives should revisit thier social strategy3 reasons digital marketing executives should revisit thier social strategy
3 reasons digital marketing executives should revisit thier social strategyBryan Rusche
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Lars Voedisch
 
eBook - How to Harness the Power of real-time Social Media Insights
eBook - How to Harness the Power of real-time Social Media InsightseBook - How to Harness the Power of real-time Social Media Insights
eBook - How to Harness the Power of real-time Social Media InsightsHannah Stevens
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesPriyansh Kesarwani
 
Social Media Strategies for 2014
Social Media Strategies for 2014Social Media Strategies for 2014
Social Media Strategies for 2014Allan V. Braverman
 
Social media strategies for 2014
Social media strategies for 2014Social media strategies for 2014
Social media strategies for 2014Prayukth K V
 

Similar to 6.10.14 (20)

B2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketingB2B Content Marketing: the power of emotions based marketing
B2B Content Marketing: the power of emotions based marketing
 
Enterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer ExperienceEnterprise Social: Segmenting Your Data For The Best Customer Experience
Enterprise Social: Segmenting Your Data For The Best Customer Experience
 
5.21.15
5.21.155.21.15
5.21.15
 
How Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social MediaHow Digital Marketers Engage on Social Media
How Digital Marketers Engage on Social Media
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
01.28.14
01.28.1401.28.14
01.28.14
 
2010 06-29 introduction ss
2010 06-29 introduction ss2010 06-29 introduction ss
2010 06-29 introduction ss
 
8.25.15
8.25.158.25.15
8.25.15
 
Digital marketing overview 2014
Digital marketing overview   2014Digital marketing overview   2014
Digital marketing overview 2014
 
How to create a Viral campaign?
How to create a Viral campaign?How to create a Viral campaign?
How to create a Viral campaign?
 
3 reasons digital marketing executives should revisit thier social strategy
3 reasons digital marketing executives should revisit thier social strategy3 reasons digital marketing executives should revisit thier social strategy
3 reasons digital marketing executives should revisit thier social strategy
 
Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019Riding the next wave of PR and social media trends in 2019
Riding the next wave of PR and social media trends in 2019
 
6.2.15
6.2.156.2.15
6.2.15
 
Social strategies for 2014
Social strategies for 2014Social strategies for 2014
Social strategies for 2014
 
Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012Social Media for B2B Companies - Updated, 2012
Social Media for B2B Companies - Updated, 2012
 
eBook - How to Harness the Power of real-time Social Media Insights
eBook - How to Harness the Power of real-time Social Media InsightseBook - How to Harness the Power of real-time Social Media Insights
eBook - How to Harness the Power of real-time Social Media Insights
 
9.15.15
9.15.159.15.15
9.15.15
 
A study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and servicesA study on role of social media marketing in promotion of products and services
A study on role of social media marketing in promotion of products and services
 
Social Media Strategies for 2014
Social Media Strategies for 2014Social Media Strategies for 2014
Social Media Strategies for 2014
 
Social media strategies for 2014
Social media strategies for 2014Social media strategies for 2014
Social media strategies for 2014
 

More from Social Media Today

Storytelling Gone Wild: The Key to Creating Viral Content
Storytelling Gone Wild: The Key to Creating Viral ContentStorytelling Gone Wild: The Key to Creating Viral Content
Storytelling Gone Wild: The Key to Creating Viral ContentSocial Media Today
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
 
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your BrandOmni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your BrandSocial Media Today
 
The ROI of Influencer Marketing
The ROI of Influencer MarketingThe ROI of Influencer Marketing
The ROI of Influencer MarketingSocial Media Today
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
 
It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15Social Media Today
 
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmSocial Media Today
 
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?The Future of Mobility: Is Personal Car Ownership a Thing of the Past?
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?Social Media Today
 
2016 Trends for Influencer Marketing
2016 Trends for Influencer Marketing2016 Trends for Influencer Marketing
2016 Trends for Influencer MarketingSocial Media Today
 
From Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionFrom Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionSocial Media Today
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
 

More from Social Media Today (20)

Storytelling Gone Wild: The Key to Creating Viral Content
Storytelling Gone Wild: The Key to Creating Viral ContentStorytelling Gone Wild: The Key to Creating Viral Content
Storytelling Gone Wild: The Key to Creating Viral Content
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer Conversations
 
Omni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your BrandOmni-Channel Marketing: Creating the Right Mix for Your Brand
Omni-Channel Marketing: Creating the Right Mix for Your Brand
 
The ROI of Influencer Marketing
The ROI of Influencer MarketingThe ROI of Influencer Marketing
The ROI of Influencer Marketing
 
How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)How Does Social Listening Change the Way You Do Business (and Create ROI)
How Does Social Listening Change the Way You Do Business (and Create ROI)
 
Predictions for 2016
Predictions for 2016Predictions for 2016
Predictions for 2016
 
It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15It's Who You Know: Influencer Marketing Now 12.10.15
It's Who You Know: Influencer Marketing Now 12.10.15
 
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...
 
Making the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your FirmMaking the Case for Employee Advocacy at Your Firm
Making the Case for Employee Advocacy at Your Firm
 
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?The Future of Mobility: Is Personal Car Ownership a Thing of the Past?
The Future of Mobility: Is Personal Car Ownership a Thing of the Past?
 
2016 Trends for Influencer Marketing
2016 Trends for Influencer Marketing2016 Trends for Influencer Marketing
2016 Trends for Influencer Marketing
 
From Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI ConnectionFrom Community to Commerce: Making the ROI Connection
From Community to Commerce: Making the ROI Connection
 
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...
 
10.20.15
10.20.1510.20.15
10.20.15
 
10.13.15
10.13.1510.13.15
10.13.15
 
10.15.15
10.15.1510.15.15
10.15.15
 
10.8.15
10.8.1510.8.15
10.8.15
 
10.6.15
10.6.1510.6.15
10.6.15
 
9.29.15 webinar
9.29.15 webinar9.29.15 webinar
9.29.15 webinar
 
9.22.15
9.22.159.22.15
9.22.15
 

6.10.14

  • 1. Social Intelligence: Move Beyond Listening to Insights and Action #SMTLive
  • 2. Thanks to Our Sponsor @synthesio SYNTHESIO.COM
  • 4. #SMTLive Our Speakers Ben Farkas, VP, Global Client Services at Synthesio. @Ben_Farkas Andrew Bowins, Senior Vice President, Corporate & Digital Communications at MasterCard. @mastercardandy Charlie Treadwell Director of Social Marketing at Symantec. @ctreadwell Robin Carey founder and CEO of Social Media Today. @robincarey
  • 5. Every day, social media users produce 500 million Tweets, 4.5 billion Facebook Likes, and 55 million new photos on Instagram. SOCIAL DATA IS EVERYWHERE 50% of consumers are more likely to buy a product from a company that they can contact via social media. 56% of consumers that actively use social media to interact with businesses feel a stronger connection to that business. 31% of consumers say that their decision to buy a product was influenced by something they read in a blog. 72% of all internet users are now active on social media. 93% of marketers use social media for business.
  • 6. SOCIAL CONNECTED Make Social Integral to Business Strategy DELIVER AT SCALE The right data to the right people at the right time. FUEL BUSINESS INTELLIGENCE Actionable Insights. Prove Business Value. SOCIAL INTELLIGENCE Building a Social Business BE SOCIAL DRIVEN It all starts with the DATA. CONNECT COLLABORA TE ANALYZE LISTEN
  • 7. PR Identify a potential crisis before it spreads. Establish a direct dialogue with key journalists, bloggers, etc. Engage in real-time & communicate directly with consumers. CUSTOMER SERVICE Improve customer satisfaction. Establish real-time communication between your brand and consumers to improve service and sales. MARKETING/ADVERTISING Build a community of brand advocates and identify key influencers and key influential websites to improve targeting and measure the impact of campaigns. MARKET RESEARCH Analyze online conversations, opinions, wants and needs, for a brand or topic. Identify a brand’s strengths, weaknesses, opportunities for improvement, and measure competitor presence and progress. SALES Identify new prospects for lead generation and provide new product info, news, and promotions. Understand consumer wants and needs to integrate into sales strategy and pitches. COMPLIANCE Verify that all social media initiatives are compliant with industry regulations. SOCIAL INTELLIGENCE. BUSINESS RESULTS. The Social DNA.
  • 8. 2011 • 21 countries • Monthly country level dashboards • Synthesio available for PR and Marketing • Implementation of the SRS 2014 • Global • All layers of reporting • Synthesio available for all departments and their agencies • Synthesio analytics tied to Nissan’s employee reward program NISSAN. Building Social Intelligence at Scale. SR SGROWT H SOCIAL REPUTATION SCORE ROI $
  • 12. 12 @Mastercardandy Take Away(s) • Listen • Don’t Shout • Engage in real time • Focus on the smaller numbers • Know what you want to measure • Focus on insights not metrics • Data removes the emotion • Take risks once you have the insights
  • 13. Social Media Monitoring Tool Social Media Today 13 Blogs Message boards Product 1 Product 2 Product 3 Rant Rave Lead RFE Fraud Symantec Employee Response Query Case Social Triage Team Review 13 Human Validated Triage and Insights
  • 14. Social Media Today 14 Stock Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today. Flow Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people that you exist. &
  • 15. Multichannel Distribution Model Social Media Today Adapted from First 10 & Smart Insights
  • 16. Thanks to Our Sponsor @synthesio SYNTHESIO.COM
  • 17. #SMTLive Tweet Now For Your Chance to Win a Free Ticket to The Social Shake-Up! #SMTlive Audience: Tell us why you want to go to The Social Shake-Up 2014 to be entered for a chance to win. Tweet: “I want to go to #socialshakeup because…”
  • 18. Upcoming Webinars June 17th Superb Social Customer Service: The New Key Differentiator #SMTLive