2. JOURNEY THROUGH THE TOPIC Current Manifestations of Islamic Marketing General Feeling about the topic Marketing - Contemporary Paradigm Marketing - Islamic Paradigm Affect of Allah’s Servitude on Marketing Can/should we redefine Marketing ? ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 2
3. ISLAMIC PRINCIPLES OF MARKETING OR ISLAMIC MARKETINGWhat it is?Some Current Manifestations… ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 3
4. ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM Is it Selling Halal Products ? 09/02/2011 4
5. Is it Selling Products Used to Practice Islam ? ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 5
6. Is it Putting Islamic Content On Things, e.g., Phone ? ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 6
7. Is it Packaging Products with Islamic Texture, Putting Islamic Names on Products ? ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 7
8. IS IT ETHICAL / SOCIAL MARKETING??? All of the above may be bits and pieces of the bigger picture which we will see shortly ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 8
9. General Feeling! It has become a fad nowadays to put “Islamic” behind everything, at times, to make things more appealing for a certain target market ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 9
11. Perhaps the most enduring of quotations that emphasizes marketing orientation comes from Adam Smith at the time of the Industrial Revolution when he wrote in his now classic Wealth of Nations in 1766: ‘Consumption is the sole end and purpose of all production and the interests of the producer ought to be attended to only as far as it may be necessary for promoting that of the consumer.’ ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 11
12.
13. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably-The Chartered Institute of Marketing (CIM).ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 12
14. DEFINITION OF MARKETING An alternative definition is put forward by the American Marketing Association: ‘Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives’ ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 13
15. CRITICAL ANALYSIS OF MARKETING DEFINITION ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM Process Exchange Need/want ( Buyer ) Profitability ( Seller ) 09/02/2011 14
16. Buyer Seller Exchange Niyyah /Intent Need Satisfaction Profit Maximization MARKETING – CONTEMPORARY MODEL Niyyah /Intent ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 15
17. MARKETING – CONTEMPORARY PARADIGM TO SATISFY NEEDS FOR PROFIT ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 16
24. Tirmizi “The honest and trustworthy businessman will be with the Prophets, Righteous people, and Martyrs ” “Indeed traders will be gathered on the Day of Judgment as transgressors, except those who feared Allah, were righteous, and spoke the truth” ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 23
25. ALLAH’S SERVITUDE MU’AMALAAT ( TRANSACTION ) MU’ASHARAAT ( SOCIAL INTERACTION ) ‘AADAAT( SERVING THE NAFS) SALAH, SAUM, ZAKAAT, HAJJ Indirect ‘Ibadaat Direct ‘Ibadaat IN THE LIGHT OF QURAN AND SUNNAH NIYYAH NIYYAH NIYYAH ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM Reference: Islam aur Jadeed Muaashee Masaail; Jild 1, Page 57 ; Maulana Muhammad Taqi Usmani 09/02/2011 24
26. MARKETING – ISLAMIC MODEL Seller Buyer Niyyah Niyyah Exchange Allah’s servitude Allah’s servitude Allah’s Bounty Allah’s Bounty Need Satisfaction Profit ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 25
27. MARKETING – ISLAMIC PARADIGM TO SATISFY JAIZNEEDS FOR ALLAH’s SERVITUDE ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 26
30. The EXCHANGE and PROCESS component would remain same as far as the act is concerned, however, the execution would be modified under the principles laid down by IslamISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 27
31. Let us see how Marketing mix is affected by Islamic Principles
32. PRODUCT SERVICE IDEA PRODUCT DEVELOPMENT ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 29
33. PRICE SETTELEMENT PRICE TO MARKET ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 30
37. Marketingin the light of Islamic Principles Marketing is the process of identifying Islamically valid needs and their fulfillment within the boundaries of Shariah and in the spirit of Sunnah Suhail Nadeem ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 34
38. Marketingin the light of Islamic Principles Marketing is the process of understanding and identifying Zarooriat/Hajaat/Mubahat/Makroohaat/Muharramaat in the light of Quran and Sunnah and then satisfying their Zarooriyat/Hajaat/Mubahat needsof the people through exchange with the Niyyah To Please Allah. SuhailNadeem SuhailNadeem ISLAMIC PRINCIPLES OF MARKETING SUHAIL NADEEM 09/02/2011 35
Here I must say that this presentation is to instigate thought on the subject from a different angle,It is an effort by a humble student and not a final word on the subject.
This will be route to our journey through the topics
WE HAVE BEEN HEARING SOME ECHOS ON THE SUBJECT, LET US ANALYSE WHAT IT IS OR WHAT IT SHOULD BE!LET US EVALUATE SOME CURRENT MANIFESTATIONS.
The basic thing we should keep in mind is that mostly acts are not Islamic or non-islamic, it is the Niyyah behind the act and whether the act was performed in the light of Quran and Sunnah, take the act of Marriage, if the Niyyah is Salaeh and the all the acts performed in marriage are in the light of Quran and Sunnah, they are Ibadah other wise Gunahekabeerah
The basic difference between the two is one’s sole purpose is Ibadah and the other’s purpose is something else but if done with SalahNiyyah and in the light of Quran and Sunnah Allah gives us swab of Ibadah
BENEFICIAL FOR UMMAHJunk food, Fizz drinks etc.PERMISSIBLEHalal
BENEFICIAL FOR UMMAHJunk food, Fizz drinks etc.PERMISSIBLEHalal
BENEFICIAL FOR UMMAHJunk food, Fizz drinks etc.PERMISSIBLEHalal
BENEFICIAL FOR UMMAHJunk food, Fizz drinks etc.PERMISSIBLEHalal
میں نےجو کیا وہ برا کیا،میں نے خود کو خود ہی تباہ کیاجو تجھے پسند ہو میرے رب،مجھے اس ادا کی تلاش ہے