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NATURE & SCOPE OF MARKETING RESEARCH

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Sagar Anand
Sagar Anand
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NATURE & SCOPE OF MARKETING RESEARCH Date:-23 / 01 / 2009 Presented by:- Sagar Anand Roll No.-05
HISTORY ,[object Object],[object Object],[object Object],[object Object]
Case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Problems :- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Solution ,[object Object]
What is marketing research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classification of research ,[object Object],[object Object],[object Object],[object Object]
Problem Solving Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Problem Identification Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why marketing research has evolved and grown ?
Answer:- ,[object Object],[object Object]
Managers are separated from their final consumers Manufacturer Retailer Services Org. Final Consumer Mkt. Manager
Managers needs information from their final consumers Manufacturers Retailers Suppliers Customers Needs And Wants
Managers needs information from their final consumers Target market Product/service Price Distribution Promotion Marketing Manager Wants information
[object Object],[object Object],[object Object],[object Object],[object Object],MARKETING RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Assessing Information Needs Providing Information Marketing Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types Of Research ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applied Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamental Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Characteristics of a good marketing research: ,[object Object],[object Object],[object Object],[object Object]
Scope of marketing research ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Qualities of a good researcher: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical condition of Market Research ,[object Object],[object Object],[object Object],[object Object]
Limitations of Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Name of the Book Author Publication Marketing research Donald. S.Tull Del I.Hawking Prince hall of india Marketing Research G.C.Beri Tata McGraw Hill publishing Co. Ltd Marketing Research M.V.Kulkarni Everest Publishing House Webliography :- www.google.com www.ask.com

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NATURE & SCOPE OF MARKETING RESEARCH

  • 1. NATURE & SCOPE OF MARKETING RESEARCH Date:-23 / 01 / 2009 Presented by:- Sagar Anand Roll No.-05
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Why marketing research has evolved and grown ?
  • 12.
  • 13. Managers are separated from their final consumers Manufacturer Retailer Services Org. Final Consumer Mkt. Manager
  • 14. Managers needs information from their final consumers Manufacturers Retailers Suppliers Customers Needs And Wants
  • 15. Managers needs information from their final consumers Target market Product/service Price Distribution Promotion Marketing Manager Wants information
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
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  • 23.
  • 24.
  • 25.
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  • 35.