1. Using Twitter and Facebook in Extension Programming Steven E. Newman, Ph.D., A.A.F. Greenhouse Crops Extension Specialist and Professor of Floriculture Colorado State University Extension Presented at the Annual Meeting of the American Society for Horticultural Sciences -- 4 Aug 2010 Workshop 22: Social Networking Tools and Delivery of Extension Programming

3. Outreach delivery

4. Continuing education

5. Laboratory testing

6. Field days

7. Youth development

8. Ag consultation

9. Food and nutritionSocial Networking Tools and Delivery of Extension Programming

10. Tapping the Cognitive Surplus Cognitive surplus the cumulative time and talents of the network world We can share things We can take on projects larger than what one person can do There are billions of photos on Flickr 24 hours a day of video being uploaded every minute on YouTube. It's the reason we have Wikipedia and open-source software. Clay Shirky Interview on NPR – 11 July 2010 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming 3

11. Social Media and Its True Impact What is Social Media’s Global Impact In three recent crises (earthquakes in China and Haiti and Iran elections), social media had an impact, as the course of events evolved. Real-time communication platforms like Twitter and Facebook spread the word about what was happening within these nations, long before the mainstream media prints the story. These tools have also created a level awareness we’ve never seen before. Parr, Ben. 2010. Social Media’s True Impact on Haiti, China, and the World. The Social Analyst http://mashable.com/2010/01/17/social-media-political-impact/ 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming 4

12. We receive information faster now than ever before ……

13. We receive information faster now than ever before …… Can you learn to drink from a fire hose? MIT Museum http://museum.mit.edu/150/entries/684

14. Where is our audience? 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming 7

15. 8 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

17. Adequate preparation

18. Appropriate methods

19. Significant results

20. Effective presentation

21. Reflective critique4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

22. Which Social Media is for You? Start with the big three LinkedIn Facebook Twitter Discover what your audience is using Ning MySpace YouTube SlideShare Blogs 10 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

23. Facebook Fourth largest population in the world (>500 million active users) Fastest growing group 35+ 700 billion minutes per month 30 billion pieces of content The average user is connected to 80 community pages, groups and events The average user creates 90 pieces of content each month 150 million mobile users 70 translations 70% users outside of US Top 100 websites have integrated with Facebook 11 Facebook Statistics: http://www.facebook.com/press/info.php?statistics 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

24. How do I use Facebook First, I follow my teenage sons (they don’t like it) I have reconnected with many previous colleagues, friends, and classmates I have made many new friends and colleagues. It has built some new and interesting connections I keep what I post relevant (at least to me) I do mix personal and professional I follow a lot of sources that provide information that I did not previously have access to in one spot 12 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

25. Pages on Facebook 13 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

26. Pages on Facebook 14 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

27. Data from Fan Pages 15 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

28. Data from Fan Pages 16 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

29. Data from Fan Pages 17 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

30. Group Pages on Facebook 18 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

31. Group Pages on Facebook 19 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

32. Personal and Professional Connections 20 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

33. Access to other audiences 21 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

34. eXtension 22 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

35. eXtension 23 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

36. State Extension Sites 24 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

37. Twitter 25 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

38. Courtesy of Twitter.com http://business.twitter.com/twitter101/download A SPECIAL GUIDE For a more detailed Twitter 101 and case studies, please visit business.twitter.com/twitter101 The primary audience for this deck is intended to be businesses but it can be useful for anyone

40. Provide feedback on recent events or launches

41. Discuss product ideas

42. Learn about exclusive deals or offers

44. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Follow relevant accounts Following somebody means you’ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet

45. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes

46. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT orretweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment

47. A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals …and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning

49. Respond to comments and queries

50. Ask questions

51. Post links to things people would find interesting

52. Retweet messages you would like to share

53. Use a friendly, casual tone

55. If you’ve launched a product, new store or new campaign, search Twitter for comments

56. Respond to customer service issues quickly

58. Try to analyze the quality of feedback and topics of discussion, you may find this changing over time

59. Keep a tally of questions answered, customer problems resolved and positive exchanges held

60. When offering deals on Twitter, use a unique coupon code or separate landing pageTo read more, go to business.twitter.com/101/best_practices

62. Twitter Platforms – TweetDeck 38 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

63. Twitter Mobile SMS Messaging the basis for Twitter eMail updates if you have a data stream Smartphone Applications Depends on your phone service and operating system Most are free You must have a data stream with one rate 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming 39

64. TwitPic TwitPic.com almost seems like it was developed for Extension Quick sharing of photos on the go from a mobile phone Means to get a photo out for diagnostics or comments Of course there are several other providers 40 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

65. TwitPic 9/30/2009 Staying Connected with Your Community Through Social Media 41

66. TwitPic 9/30/2009 Staying Connected with Your Community Through Social Media 42

67. Evaluating Twitter http://TwitterAnalyzer.com 9/30/2009 Staying Connected with Your Community Through Social Media 43

68. Evaluating Twitter http://TwitterAnalyzer.com 9/30/2009 Staying Connected with Your Community Through Social Media 44

69. Evaluating Twitter http://Twitalyzer.com 9/30/2009 Staying Connected with Your Community Through Social Media 45

70. Evaluating Twitterhttp://tweetreach.com 9/30/2009 Staying Connected with Your Community Through Social Media 46

71. Evaluating Twitterhttp://tweetreach.com 9/30/2009 Staying Connected with Your Community Through Social Media 47

72. What are the costs? Most are free services Advertisement is available on Facebook What is the value of your time? What does it cost for your specific service to access the sites? 48 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

73. Making them work together Find applications that make it easy Facebook and Twitter are easily linked Tools such as FriendFeed will merge postings from blogs automatically Don’t be afraid to recycle materials Stay current Find the social media platforms that you like and enjoy Make sure that you keep it fun Promote self 49 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

74. Tools to manage the information Use your blog with widgets that link services 50 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

75. Tools to manage the information 51 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming Use badges

76. Tools to manage the information 52 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming Use badges

77. Tools to manage the information 53 Develop a personal portal with a reader 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

78. Tools to manage the information 54 Develop a personal portal with a reader 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

79. Tools to manage the information 55 Consider using an aggregator (rss feed) 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

80. Things to remember Keep it professional Post what is meaningful Make sure that your information is current Make sure that your information is correct Make sure that your information is relevant Take care in the use of autofeed services Follow many others, but use filters Remember, social media is social and PUBLIC 56 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming

81. 57 For more information, contact me at http://ghex.colostate.edu/ http://www.twitter.com/newman7118 http://twitpic.com/photos/newman7118 http://www.facebook.com/senewman http://ghadvisor.blogspot.com http://www.linkedin.com/in/snewman7118 stevennewman@chat.extension.org steven.newman@colostate.edu And….. (970) 491-7118 4 Aug 2010 - ASHS Social Networking Tools and Delivery of Extension Programming