+1 resources -1 resources +1 progress +1 progress -1 define -1 discover -1 ideate +1 ideateThe checklist The nerdy ECONOMIST coderYou excel at checklists and all You spend your days and nightsproject management skills. What Hooked to the computer. There arethe team needs,you can provide! people actually using what you do,great! Alas, you are also a bit of a but they are just clogstyrant. You frequently whip In your machine. You are a meanothers through the process. good Powerhouse of knowledge andfor the schedule but bad for fun Ideas though.and creativity. draw +1 method of -1 method of choice at start forchoice at start, draw +1 blank playing doom, +1 blank in firstanytime in first round round +1 ideate +1 discover +1 explore +1 define +1 evolve -1 ideate -1 progress -1 explore The funky The frustrated designer ethnographerYou live the process and are an You are always out in the field,Expert of each step. That‘s why you spending time with the users andlove exploring the problem and discovering what is reallycoming up with lots of ideas. important to them. Unfortunately,Unfortunately, a lot of them are no one is listening to you. That„far out“ – management just hates makes it difficult to bring in yourthese creative types. ideas or participate during the-1 blank card in the first round. development.
- discover -1 discover -1 define +1 define - ideate +1 ideate +1 explore -1 explore The merry The cross-experimenter pollinatoryou celebrate the process, not the you draw associations andtool, testing and retesting connections between seeminglypotential scenarios to make ideas unrelated ideas or concepts totangible. thats fun for you. you break new ground. you are amight sometimes deviate from the variety junkee with many interestsquestion at hand, but still try to and an avid curiosity. you love tocreate experiments in budget and bring in big ideas from the outsideon time. world. you dont like to implement them though. You also leave the needfinding to others. - discover +1 resources - define +1 progress -1 ideate -1 ideate +1 explore -1 explore The fast The smart hurdler collaboratoryou are a tireless problem-solver you are the rare person who trulywho gets a charge out of tackling values the team over thesomething thats never been done individual. you actually get peoplebefore. When confronted with a to work together and instill thechallenge, you sidestep the team with confidence and newobstacle and then move head on. skills… though you leave othersyou might become too set in your to do the nitty gritty of the work,line of thinking though. you also you help by being an organizer.don’t always work well with draw +1 method of choice at start,others. draw +1 blank anytime in first round. Give both to someone else.
+1 discover -1 progress +1 define +1 define -1 ideate +1 ideate -1 explore +1 explore The firm The set director designeryou have an acute understanding you look at every day as a chanceof the bigger picture, with a firm to liven up their workspace. yougrasp on the pulse of their create a work environment thatorganization. you help to find out celebrates the individual andwhat motivates people and direct stimulates creativity. you turn theothers through the process. You office space itself into a versatileare dependent on others ideas and and powerful tool for the team.execution though. However, this uses up some resources. -1 blank card in the first round, give your bonus cards to the team +1 discover - discover +1 define +1 define - ideate - ideate - explore +1 explore The fluffy The great caregiver storytelleryou are the foundation of human- you capture the teams imaginationpowered innovation. through with compelling narratives of theempathy, you work to understand users needs. you go beyond oraleach individual customer and tradition to work deliver thecreate a relationship. the user is message of the product by video,everything to you. you are also the animation, even comic strips andperson who brings snacks to roleplays.meetings and offers a shoulder tocry on.
discover +3 discover +3 Cultural Probe shadowingCultural probes are fun! mostly Shadowing just the same as in anybecause they seem like less work police movie. You sit in the carfor management and excite your with your buddy while he looksteam. they are also powerful. through the goggles and tells youdraw 3 blank cards. whats going on. Ideally, you should do this with the permissionHOW THE METHOD WORKS IRL: of your users.pick a bag, ask users to throw How the method works: a user isstuff in that relates to the task working on a task while an expertat hand. collect the bag after a in the domain explains whatsday and analyze the contents. going on. Useful in the beginninghint: the bag can be a camera, too. of a process to gain fast expertise. discover +2 discover +2 user Guided interviews toursOpenended questioning of extreme Think „museum“ with this method.users is very useful as long as you You get a gudied tour through aspend more than just an hour with product, a service or a task thatthe person. its important to create your user works through whileempathy and discover what the narrating about the single stepsneeds of the person are, so you and their importance. Dont forgethave to take your time and really to bring your camera and do notget to know the person and his touch the exhibits!context. Very timeintensive.Should be combined withobservations.
discover +2 discover +2 Try it A day yourself In the lifeHave you tried your own product? What‘s a day in the life of yourYou would be surprised to hear user? Give him a notebook and askhow many haven‘t. him to jot down what he is doing and thinking about at the momentJust put yourself into your users whenever you give him a call.shoes and try it yourself. Also, try Taking photos might help, too. youto mimic your users, too. If they can narrow this down to a specificare small kids, then get on your behaviour, like communication orknees and pretend to be one for a food. Similar to cultural probes,day. You get the gist. but structured to focus on chronology. discover +1 discover +1 Secondary Card research sortWhat the title says. Google for Grab a number of cards with manysome studies and books and read associations about the product orwhat others have already written service you are looking into.about this problem. Maybe some photos, words or sketches willinsights are just lying around, work fine. Now grab your userswaiting to be found. and let them sort the cardsMight be your lucky day. according to importance, or value or fun or any other factor you might think of. Good to figure out priorities. Bad to discover new aspects.
discover +1 discover +1 Unfocus scenarios groupKnow focus groups? This is the Ask your users to tell an excitingsame but the opposite: get people story involving the use of yourwho are unlikely users of your product or service. Works greatproduct, have no use for your with kids and helps investigate theproduct, are extreme users of your essence of a problem. It isproduct, really hate your especially useful for serviceproduct… everyone but the average concepts. Works well for testingor the “target” group. purposes as well. discover +1 discover +1 Mood Word board associationGrab a range of pictures of similar Dog. Cat. Boy. girl. Cookies. Milk.products or services and place Basically, that is how it goes.them on a wall. Think „wall of Present your users with a range ofweird“ in smallville or „crime wall“ words like that and see what kindin csi. Just gather as many of associations they come up with.different inspirations as you can. Usually applied in brand researchAsk friends, users, colleagues… but also useful to figure out whatgrap magazines and surf websites. menu points should be named orCollect everything and arrange what users imagine a certainthem visually. You can also use function should work like.colored strings to connect relatedstuff.
define +3 define +3 story- persona boardsIst the same as in the movies. Think Personas are fictional users.of a sequence for the problem you pretty handy if real ones don‘tare looking at and visualize it in a hang out during the process.storyboard. Whats happening off Draw 3 cardsthe panels? Why are we seeing how the method works irl:these panels? Defining the story gather insights generated fromhelps you to define the problem at user interviews & observations.hand. what did you learn? what kind of patterns in needs, goals and behaviours did you find? take them and create a person with age, job, hobbies, dreams, quotes… define +2 define +2 Stakeholder 2x2 mapWhich groups have an interest in Create a 2x2 coordinate system andwhat you are looking at? Who is map similar problems, products orinvolved and why? List all the services onto it. Now look at the xpossible stakeholders and place and y axis. Which terms did youthem on a map to see how they chose for them and why? Therelate to each other. You can positioning of the objects is notidentify conflicts and possibilities important, this framework is justwhile visualizing the problem at about figuring out value pairs.hand from every single groups Cheap-expensive. Slow-fast. That‘sperspective. Of course, you need to the kind of pairs you are lookinglook into those individual views at for. Rearrange to find new ones.some point.
define +2 define +2 User Empathy journey mapTake the process you are looking at What do people say, do, think andregarding your product or service feel when they interact with yourand go through it from the users product or service? Usually, youperspective. What is their journey? can find discrepancies betweenLook at restaurants, for example. actions and statements. Figure outHow do you decide when and why they exist. Really try towhere to go? How do you find it? understand why someone thinksDo you just go or reserve a table? and feels the way they do. thisWhat happens when you arrive? method helps you identify theWhat‘s the first thing the user motivation of a person for usingsees? Smells? Hears? You get the or not using your stuff.idea. define +1 define +1 pov Story tellingPoint of view. What is the pov of You read studies. You talked toyour user? Who is the user? What is people. You observed them. Youtheir need? What is the insight tried the service yourself. How dobehind it? When a manager tells you condense and present all thisyou that the toilet is an oasis of knowledge? Easy.peace, what he means is that this is Just tell people about it. Often. Thethe only place where people wont more you practice to put theask him anything and where he can information into a coherent story,simply be on his own for a while. the better you will detect patternsPlace yourself into his shoes that lead to the problemmentally and imagine what the definition.problem might be.
define +1 define +1 clustering scenarioYou got all this information If you have done your homework,collected in your research but how your research results will be toodo you organize this stuff? Spread complext to give straight forwardeverything out on the floor and answers. Try to summerize them input everything into topical different scenarios. That will alsoclusters. Once you figure out your help to communicate your findingscategories, you can take your to others.research and do …something else.Clustering is important torecognize patterns later onthough, so don‘t skip this. define +1 define +1 Mind saturation mapThis is the classic. Where do you put all the stuff youNuff said. have discovered? Into a folder? Wrong! Print everything out. Create some sketches. Take the pictures and saturate the space. Put everything on your walls, windows and furniture- just get it out of your computer and out of your desk. We are spatial beings and can use our spatial orientation to analyze information fast. Use that to your advantage.
ideate +3 ideate +3 What if? Do nothingWhat if people could fly? What if Whaaaa…? What kind of crappywe could do something cheaper, Advice is that?faster, bigger, smaller? What if wehad a million to solve this? What Actually, your subconscious isif we were 100 years in the future? Very good at figuring out seriousThe best ideas start with a question Problems if you just let it work.and the best question is… what if? So take your mind off work, go And get some new impulses, doPlay this with some kids if you your exercise and have some fun. Ifforgot how this goes. The simplest the problem has been definedand most effective technique. really well, a solution will present itself in time. So… do nothing. ideate +2 ideate +2 Zwicky box scamperAlso called morphological Basic combinatorics using a fewanalysis, this is a pure easy activities, do each one as acombinatorics approach. Just list step:all attributes and variations of aproduct you can think of, put them S - Substituteinto a matrix and create similar C - Combinesquares for related products and A - Adaptservices. Now line these squares M - Modifyafter each other and… you get a P - Put to another usebox. Now combine within this box E - Eliminatewithout going crazy. Loads of R - Reversework. But very effective.
ideate +2 ideate +2 delphi Concept fanThe classic for messy issues and This is going to help against theComplex problems, involving lots heat of the project. Simply writeOf forms, a panel of expertds, a down the problem on a paper andLot of writing, reading and possible solutions to right nextDiscussion. to it. If these obvious solutions seem impractical, take a step backA good way to spend lots and for a broad analysis of the problem.lots of time Being crative... In a Write that to the left of thebureaucratic way. problem. Now move either to the left for a general view or to the right for a specific view – fan in And fan out. ideate +1 ideate +1 Dream diary trizHey, it worked for salvador dali, Triz is…right? So why not now? Think … damn complicated.about the problem before you goto bed and keep a notebook handy. Just consult your charts,Write down whatever you dreamt Draw a card and get on with it.about right after waking up.Alternatively, try taking a bathWith a golden crown. PracticeScreaming eureka first.
ideate +1 ideate +1 Random stimuli brainwritingBlork! Zoing! Gummy bears. Rose. Take a piece of paper. Write down…got an idea yet? No? I can go on your idea. Then the next one. AndAll day. the next one, too. If you are out, pass them on to your colleague.Basically, you pick up newspapers, While he reads your stuff, you grabmagazines dealing with your his ideas and read them. Nowproblem, books or any other type change or add to his ideas.of text, throw a dart at it any usethe words you find to create Basically, it‘s brainstorming forphrases that may be solutions to people who can‘t stand each other.your problem. ideate +1 ideate +1 brainstorming bodystormingclassic! One of the least effective The new agey variant ofand yet most popular. Loud folks brainstorming, very popular withwill yell their ideas into the shy actors and trainers. Still, more funsmart ones and bosses will point and active than brainstorming. Infingers and demand ideas. case of services, actually helpful, too. Just don‘t go too crazy withIf your team is balanced, it is a the costumes and the props.great way to come up with someimpulses. Just make sure everyonehas put some thought into thematter first.
explore +3 explore +3 Paper User experience prototype prototypeBefore you start touching a line of Always, always, always remember:code, grab a damn pencil and a you are not creating a product, apiece of paper and just explain with service, an event, a process… youa little drawing what you mean! are creating an experience. SoNow grab some more paper, some create the whole experience fromscissors and some glue and start start to finish. Make it the best,shoving stuff around to create an awesome experience for your user.interactive prototype. Paper ischeap. You can do awesomewebsites on it without knowing aline of code. explore +2 explore +2 Design space Form study exploration prototypeThis is basically a fancy way of Does your show have toes? No?saying: we are trying out many Mine does. There are shoes withmany different kinds of solutions five, four, three and two toebecause we don‘t really know what sections nowaday. If one hadto do. that is totally fine though, created the various form, it wouldas long as you are honest about it have been a form study prototype.and give it a fancy name. A little It‘s about variations of the waystructure might help. Like something is implemented.determining which aspects youwant to explore.
explore +2 explore +2 Functional Critical function prototype prototypeYour prototype may look like crap Same as a functional prototypebut it does what the final thing is though this eliminates all othersupposed to do as the function is aspects and functions and focusesexactly what you want to explore on the core function. What is itanyway. so just worry about the your product or service does at itsfunction and ignore all else. core? This is what has to work at any cost. its the essence of the idea. Thats what you have to create. Sometimes, the prototype is the final product. explore +1 explore +1 visual Proof of prototype principleAlso called a mockup. It is a very its not visual, not functional,fancy representation that doesnt not…anything really, but awork or do anything. It just looks concept. The idea here is to test thegood. Mostly creates oohs and idea. The principle itself. This canaahs and lets management worry be done with a little roleplay forabout the color of buttons. instance. Obviously, with someDoesnt help to test the usefulness ideas, you might have to go intobut helps to determine the the lab and actually createdirection of the vision. something… that is called proof of concept. This is just about the principle.
prototype +1 explore +1 or take a method card Funky Dark horse prototypeA Dark Horse prototype is not anobject created by the dt agency of its funky time! This is a mixture of athe same name and not a comic dark horse prototype and a criticaleither. +1 blank OR change for function prototype. Somethinganother method card from the deck. that combines various elements that seemed promising on theirHOW TO: own… but might completely failTake all the assumptions you have when together. Time to find out.about your product. Now reversethem. Got a new feature list? good…now build THAT! Helps you breakyour line of thinking and gain newinsights. may even deliver results. explore +1 explore +1 FinalCanonical abstract prototypeCanonical Abstract Prototyping is Just to be complete. You have doneuseful when attempting to take a your iterations and learned alltask model and create an abstract you can. Now you are creatingconcept for it. This helps to your final prototype, integratinggenerate a realistic model. Use this functions and visual design towhen details for implementation create a pre-alpha version. Nextand realization are not clear at step: implementing everything.this point, so abstractions are allyou have anyway.
result Head - +/- 5 Blank -1 Tail + Card or coin flip See below To find outPointy haired boss clueless consultant Someone just hired a cluelessPointy Haired Bosses can be both consultant who is here to steala menace and a boon to a project. your valuable time. With the moneyon the one hand, they don‘t get this guy is getting, you might havewhat you are doing. on the other given the team a break and relaxedhand… they don‘t get what you the schedule. Now you have toare doing. Keep the card. tighten it… and somehow get ridIt‘s +/- 5 points. of the idiot.IN REAL LIFE: sometimes, managers Lose 1 blank card in the nextwon‘t unterstand your process iteration to get rid of the guy. Orand it‘s up to their interpretation throw him at the pointy hairedso figure out if thats the case. boss to get rid of both. +2 1 team -2 member Blank loses steps cards user hack Sick team memberThe users just took your beta and It‘s flue / allergy / summer seasonare now doing something totally and one of your team is either sickdifferent with it. or pretending to be. Yes, your soGood thing you were watching. perfect plans will be screwed byNow if you can just figure out how random events like this. Get usedto turn their behavior into a viable to it and plan some buffer nextproduct, you hit gold. time, dummy. Now play some paper, scissors and rock to figure outDraw 2 additional blank cards in who has to skip the next 2 steps.Ideation in the next iteration. …yes, you may add lizard and spock if you want to. Shuffle the cardAnd dump the card. back into the deck.
results -10 results +50 data loss we got luckyNo, the intern did not back up thedata and using a free host was a Well, you just wanted to create astupid idea in the first place. Yes, little tool for yourself. Who knewdata can also get lost in the cloud. it would become this popular withMegaupload, anyone? your users? Besides, that user you talked to saved you lots of time inRepeat after me: i will always back your development. It really paysup my data. I will always back up my off to interact closely with yourdata… customers.The most common time wasters are Plus, we got lucky.due to bad file organization. Dump Only happens once. Dump the card.this card. results results -10 Head - +/- 5 Tail + coin flip To find out fast competition wrong assumptionsYou know that other company?Yeah, the one that DID get bought The problem doesn‘t seem to be theby google? one you should have been lookingThey were faster than you. for. You learned a great deal but unfortunately, almost made noSo, trash your great idea and get progress. You might go on to buildback to the board. Your on those wrong assumptionsdevelopment wasn‘t fast enough. though. Who knows, managementYou should have discussed less and might not notice…prototyped more. Shuffle the card back into the deckTrash 1 result card. Shuffle the after that.card back into the deck
methods -1 results +20 budget cut copy & pasteScratch that study you wanted tobuy, the new machine your coder Great! Your team just found somedesperately needs and the material results someone else put onlineyou needed for your prototype. that applies directly to yourYou just got a budget cut, baby. project. All you need is to copy,Your manager „just“ remembered paste and apply the stuff to savethat two weeks before delivery, of some time…course. Suck it up and get on withit. It happens more often than you …like someone has done with thesethink. Everyone drop 1 method cards.card back into the deck.Shuffle this card back into the Keep this card for +20 results.deck. results +40 1 team shift Member has to draw a new role card overtime team rageYes, we all hate it and we all do it. In a study by the russian spaceJust grab your notebook and grind program, two astronauts livingyour teeth, you workaholic! You together started to hate eachwant your results to be perfect. So, other‘s guts after three months.It is time to do some overtime. But you know the feeling, don‘tBesides, you secretly love it, don‘t you? The team is about to enter ayou? rage and kill each other. It‘s time to kick someone out.Why else would you be here on a Play 1 round of paper, scissors,Saturday? rock to determine who has to change his card. Yes, you may addKeep the card to remember the day lizard and spock if you want.and add +40 to results. Dump the card after that.