How to design new growth ventures.
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Slides from a keynote at the Intrapreneurship Conference in London in 2016, outlining how established companies design new growth ventures from within.
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How to design new growth ventures.
- 2. How to successfully launch new growth ventures.
- 3. Example | Nine Inch Nails
- 6. 1st week
- 10. © Marc Sniukas - Doujak Corporate Development
- 11. ?HOW
- 12. ?How do established companies design innovative business models?
- 15. 2012 2018 2.4 billion 3.4 billion +42% Example | ProSiebenSat.1 +1 billion
- 16. Source: http://annual-report2014.prosiebensat1.com/index.html Example | ProSiebenSat.1
- 18. 2012 2018 2.4 billion 4.25 billion +75% Example | ProSiebenSat.1 +1.85 billion
- 21. PLAN. (v.t.) TO BOTHER ABOUT THE BEST METHOD OF ACCOMPLISHING AN ACCIDENTAL RESULT. —AMBROSE PIERCE Author, The Devil’s Dictionary
- 23. Myth of Experimentation Cutting Edge Process
- 25. Inception. Cutting Edge Process [ An opportunity and an idea ]
- 26. [ How to discover an opportunity ] Where to Play
- 27. THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor
- 28. Example | ProSiebenSat.1 Step 1: Identify Noncustomers Start-ups and Small and Medium Sized Businesses What did Pro7 do?
- 29. MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.
- 30. Where to Play Understand Customer Needs and Experience
- 31. Where to Play Understand Customer Needs and Experience
- 32. Where to Play Barriers to Consumption
- 33. Where to Play Hurdles to Satisfaction
- 34. Step 2: Identify Needs, Experience, Barriers and Hurdles They would like to have access to TV media, but: • cannot afford it, • don’t want to spend money on an uncertain outcome, • don’t have the experience with planning and executing TV media campaigns. Example | ProSiebenSat.1 What did Pro7 do?
- 35. [ How to seize opportunities ] How to Play
- 36. OFFERING BUSINESS MODEL REVENUE MODEL How to Play Designing the New Venture
- 37. Example | ProSiebenSat.1 Step 3: Design the new venture. OFFERING BUSINESS MODEL REVENUE MODEL Access to media Media strategy Media planning Production Target selection Spot production Execution Specialized expertise Shared services Fixed Fee + Revenue Share + Equity What did Pro7 do?
- 39. Cutting Edge Process Myth of NewCo CoreCo NewCo
- 40. What did Pro7 do? Example | ProSiebenSat.1 Step 4: Validate your strategy. • Issued a press release • Got 12s of business plans of interested companies • Selected a few to get started
- 41. Does this make sense, and can we execute it? 1
- 42. 2 Does the it resonate with potential customers and partners?
- 43. 3 Does it really work in practice?
- 44. Evolution. [ Perfecting your venture design ] Cutting Edge Process
- 46. How Your Design Matures. Cutting Edge Process Act Act Act Act Learn Learn Learn Design Design Design Cycle 1 Cycle 2 Cycle … Maturity Level of your New Venture Draft first idea Fully developed
- 47. Cutting Edge Process Myth of Trial & Error
- 48. Example | ProSiebenSat.1 Media for Revenue Share No specific company focus What did Pro7 do? Fixed Fee Media for Revenue Share Focus on online businesses Media for Equity Fixed Fee Media for Revenue Share Focus on online businesses Portfolio of Strategic Investments Media for Equity Fixed Fee Media for Revenue Share Focus on online businesses
- 49. Diffusion. Cutting Edge Process [ Scaling up your business ]
- 50. [ How to create value ] How to Win
- 51. Fulfilling customers’ needs and making their life easier Offering your partners advantages Strategic Operational Financial How to Win FIRM VALUE CUSTOMER VALUE ECOSYSTEM VALUE
- 52. Example | ProSiebenSat.1 Step 5: Create value. • New revenue streams • Becoming independent from existing customers • Building a portfolio of strategic investments • Use insights gained for traditional business • Access to media • Risk-free • Low upfront cash out • No need to deal with media Other investors profit from increased company value What did Pro7 do?
- 53. Cutting Edge Process Myth of NewCo CoreCo NewCo
- 55. THINK BIG. START SMALL. SCALE INTELLIGENTLY. —DERYCK J VAN RENSBURG President Coca-Cola Global Ventures
- 56. Designing the new venture
- 57. Launching the new venture Inception Evolution Diffusion
- 58. Example | Nine Inch Nails
- 60. DO. OR DO NOT. THERE IS NO TRY. —YODA Jedi Master