Slides from a webinar on The Art of Opportunity brought to you in collaboration with Mural

1. THE ART OF OPPORTUNITY:
Strategic Innovation Through Visual Thinking
Hosted by Jim Kalbach, @mural
@artofopp
#artofopp

2. Strategic Innovation
Through Visual Thinking.

3. Example | Nine Inch Nails

5. $ 1.600.000,-

6. 1st
week

9. Free
Download
© Marc Sniukas - Doujak Corporate Development

10. © Marc Sniukas - Doujak Corporate Development

11. ?HOW

12. ?How do established companies
create new growth in innovative ways?

13. www.theartofopportunity.net

14. Example | ProSiebenSat.1

15. 2012 2018
2.4 billion
3.4 billion
+42%
Example | ProSiebenSat.1
+1 billion

16. Source: http://annual-report2014.prosiebensat1.com/index.html
Example | ProSiebenSat.1

17. Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen
Example | ProSiebenSat.1

18. 2012 2018
2.4 billion
4.55 billion
+~90%
Example | ProSiebenSat.1
+2.15 billion

19. Example | ProSiebenSat.1
> 50%
outside of traditional
TV advertising

20. Old world vs. new world

21. Strategy
Innovative Framework
Fresh Mindset
Cutting Edge Process

22. Innovative
Framework

23. Traditional Approach Strategic Innovation

24. [ How to discover an opportunity ]
Where to Play

25. THE FIRST PRINCIPLE OF
FINDING NEW GROWTH IS THAT
YOU’RE ALWAYS BETTER OFF GOING
AFTER CUSTOMERS
WHO ARE UNDERSERVED
OR NEGLECTED.
—DAVID BELL Professor

26. Example | ProSiebenSat.1
Start-ups and Small
and Medium Sized Businesses
What did Pro7 do?

27. MOST COMPANIES, UNFORTUNATELY,
DON’T KNOW WHY CUSTOMERS DO
OR DON’T DO BUSINESS WITH THEM.

28. • Cannot afford it
• Don’t want to spend money on
an uncertain outcome
• Don’t have the experience with
planning and executing TV media
campaigns
Example | ProSiebenSat.1
What did Pro7 do?

29. [ How to seize opportunities ]
How to Play

30. OFFERING BUSINESS MODEL REVENUE MODEL
How to Play
Designing the New Venture

31. Example | ProSiebenSat.1
OFFERING BUSINESS MODEL REVENUE MODEL
Access to media
Media strategy
Media planning
Production
Target selection
Spot production
Execution
Specialized expertise
Shared services
Fixed Fee
+ Revenue Share
+ Equity
What did Pro7 do?

32. [ How to create value ]
How to Win

33. Fulfilling
customers’ needs
and making their
life easier
Offering your
partners
advantages
Strategic
Operational
Financial
How to Win
FIRM
VALUE
CUSTOMER
VALUE
ECOSYSTEM
VALUE

34. Example | ProSiebenSat.1
• New revenue streams
• Becoming independent
from existing customers
• Building a portfolio of
strategic investments
• Use insights gained for
traditional business
• Access to media
• Risk-free
• Low upfront
cash out
• No need to deal
with media
Other investors
profit from increased
company value
What did Pro7 do?

35. Cutting Edge
Process

36. Analyse > Plan > Implement
Act
Learn
Design
1 2 3
Strategic InnovationTraditional Approach

37. Cutting Edge Process
Inception
Evolution
Diffusion

38. Fresh
Mindset

39. Business Design Thinking
Human-centered Visual Thinking Active Iteration Co-creation &
Collaboration
Holistic Perspective

40. Human-Centered Approach
MRA: talking about the people not just the process (empathy)
THDC personas? Session photo with big head?

41. Visual Thinking & Storytelling

42. Active Iteration

43. Co-Creation and Multi-Disciplinary Teams

44. Holistic Systems-Perspective

46. Example | Nine Inch Nails

47. www.theartofopportunity.net

48. DO.
OR DO NOT.
THERE IS NO TRY.
—YODA Jedi Master

49. Thank you.

50. QUESTIONS?
www. mural.co
www.theartofopportunity.net
@artofopp
#artofopp