Insiders powered by SOAP

We are the most global word-of-mouth marketing agency of the world. Present on 25 countries, with more than 700 campiagns done around the world.
The company is presente in brazil for 2 years and a half with an insiders base (number of people registered) of more than 450 Thousand of embassadors.
We've worked with several categories of products, activating an unique public with goals of awareness, trial, seeding, online education, etc. Adding more than 20 campaigns in the country.

Points to highlight:
- Credibility: 84% of people trust recommendations from people they know. Media number one in credibility, impact and relevance to consumers.
- Traditional media is increasingly losing its credibility with the customers. Today, more and more people tune out when a commercial appear on TV, you know and identify what is advertisement, which was paid. Already the media that open out to the real consumer, has been gaining more and more power, as we can see on facebook, trip advisor, complain here, etc. You have channels where the real opinion of the consumer, without tricks, without cheating.

The INSIDERS WOM: we activate the brand in a variety of ways both off-line (talks, sampling, experience) and online (social media, photos, reviews, SEO) Engaging these consumers at all points of contact, generating a unique consumer experience on a CLOSED PLATFORM of brand embassadors.

After setting the target that we want to achieve, we announce the campaign at various points of contact with the Insider, by platform, the blog dedicated to the campaign, newsletters, social media like facebook, twitter and instagram. After we announced the recruitment phase, we select the insiders through the entry survey, that is made 4 hands with the customer, where we decided exactly who we want to achieve.

Made the selection, the Insiders will receive a VIP pack in their homes, where they can learn about the product, test and form an objective opinion. Having a complete experience.

After a personal experience, they will be ready to talk about the product and share their experience. Offline and online, through social media. At this stage, we encourage them to share these experience through various tools such as blog, WOM Center, newsletters, research, aba testimonies, photos tab, incentive actions, posts on social media (FB, Instagram, twitter, etc.) and extra modules.

As we are focused on results, at the end of the campaign we revisit every KPI ´ s promised initially. Focusing always on the reach and impact of the campaign, through the purchase intention, offline reach, online reach, insights, NPS Score.

WHAT I WANT ON THIS SLIDE:
Here we dont need text. We need to illustrate the 4 steps. 1. select 2. VIP experience 3. conversation 4. KPI´s
See on the next slide.

Unique platform: we have a unique setup platform, that is crucial for you to monitorate/control and influence the insiders that participate on the Campaigns
Earned media module: a module that you can measure the campiagn outside the platform in real time through a hashtag.
More than 6 points fo contact: Facebook, Blog, Newsletters, Twitter, Instagram, Telephone, Surveys and Word of Mouth Center, incentive actions.
Possibility to customize each campaign through over 50 optional modules. You can have a campaign tailored/customized.
Talktown: closed brand platform. We create, manage and activate a CRM for the brand.

Make a skeleton slide to present our cases. Because it will change the focus depending on the category that we're selling.
Main points:
Problem:
Goal:
How we did it:
Results:

Insiders powered by SOAP

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Insiders powered by SOAP