Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]
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This document discusses how slow loading times and delays can negatively impact businesses. It notes that a 1 second delay can lead to 11% fewer page views, 16% less customer satisfaction, and 7% loss in conversion. Additionally, 3 out of 4 mobile users consider mobile sites slower than desktop sites. The document then discusses how SOASTA helps companies analyze performance data to answer key questions and improve user experiences.
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Rewriting The Revenue Rules: From Mobile-First To Mobile-Only Mobile Shopping Summit [Revenue: Performance - What's 1 second worth?]
- 1. © 2015 SOASTA. All rights reserved. October 14, 2015 1
- 3. © 2015 SOASTA. All rights reserved. October 14, 2015 3 $680M $45M @ 1 Second $244M Aberdeen, Gartner, Walmart 1 Second delay in page load equals: 11% fewer pages views 16% decrease in customer satisfaction 7% loss in conversion
- 4. 3 out of 4 consider mobile slower than desktop Source: Akamai
- 5. 46% will not return to a site that performs poorly Source: Akamai
- 6. but... mobile users are more engaged
- 7. Source: Akamai Product searches (weekly)
- 8. Just a 1-second delay hurts mobile metrics 2.4 second is optimal Source: SOASTA
- 9. Source: SOASTA Just a 1-second delay hurts mobile metrics
- 10. 10 What was the peak revenue minute today? How does our performance compare with competitors? What are the most common and successful customer paths? How does one second of latency affect revenue? User-driven Performance Analysis SOASTA enables users to answer key business questions that will lead to increased operating efficiency and performance
- 11. 11 100 Billion User experiences measured 200 Billion User events processed on Cyber Monday 2014 8 Trillion User events processed in last 2 years CONFIDENTIAL – Not for Distribution Performance Analytics at Scale SOASTA’s technology has been market tested
- 12. © 2015 SOASTA. All rights reserved. The leaders in Retail & Ecommerce… TRUST
- 13. Sephora • Performance Driven Culture • Mobile the new glass pain • User IQ • Continuous IQ Director Architecture & DevOps
- 15. What's your CPI ? http://www.soasta.com/cpi/
Editor's Notes
- Amazon is based on $68B of annual sales in 2013. Staples saved 1 second off their median load time and increased by conversion by 10% According to an Aberdeen Survey of 160 organizations found out, on the average, a 1-second delay in page load time equals 11% fewer pages views, a 16% decrease in customer satisfaction, and a 7% loss in conversion. That means, if your site earns $100K a day, this year you could lose $2.5M in sales. Leading up to the 2012 US election, the Obama campaign made its fundraising platform 60% faster which resulted in a 14% increase in donation conversion
- With our user-driven approach, our massive data store, and our ability to correlate key business data to performance, you can now get actionable information about your digital business performance – in real-time and over time.
- Ultimately, we see performance as a big data analytics problem, and we’ve built a platform with global scale and big data scale. Our tests and and real user monitoring have validated over 100 Billion individual web and mobile user experiences of every conceivable type. On Cyber Monday last year we processed over 200 Billion user events across all of our customers. And since we launched our Real User Monitoring product just two years ago, we have analyzed over 8 Trillion user events for our customers, across all industries and all geographies.