The document discusses how IBM Connections can help drive business value through social collaboration. It notes that employees currently spend many hours searching for information rather than reusing existing knowledge. IBM Connections provides a single integrated platform that brings together social, mobile, cloud and people capabilities. When used across six key areas like knowledge sharing and customer insights, social business patterns can deliver proven benefits like increased revenue, new business and reduced time to market. The presentation encourages organizations to start with social capabilities now for long term business impact.

1. Drive Business with
IBM Connections
Content Manager
Heidi Ambler
Director of Product Management
Social Software
IBM Corporation
Friday, June 28, 13

2. Who I Am
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3. Share Away...
Learning about the awesomeness of
#IBMConnections from @heidi_ambler
#soccnx
#ibmconnections
on how Social Collaboration is
driving business value
Friday, June 28, 13

4. Market data ... Where we are
28
# of hours employees
spend writing emails &
searching for information
Source: McKinsey, July 2012
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
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5. 70% Searching,
instead of...
• Re-using intellectual capital to:
• drive growth
• drive innovation
• solve customer problems
• sell more ... !
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6. It’s time to discover
and reuse ...
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7. ... and there
are other
forces at
play
changing
the way we
collaborate
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8. Mobile is Transforming
How We Interact
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9. Cloud is Transforming
Business Operations
Organizations are exploiting
these cloud business enablers
to drive innovation that extends well
beyond IT and into the boardroom.
Business
Scalability
instant capacity
Masked
Complexity
handled by the cloud so
you don't have to
Value Chain Connectivity
eliminates traditional IT barriers
Cost Flexibility
pay as you go
Market Adaptability
easy to sample and deploy
Content-Driven
experience customized by user need
Source: IBM Institute for Business Value Analysis 2012
http://www.ibm.com/services/us/gbs/thoughtleadership/
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10. Social + Mobile
+ Cloud + People
= Business Value
Our Focus...
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11. Social -> Business Value
25%
Improvement in
knowledge worker
productivity
Source: McKinsey, July 2012
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
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12. Social -> Business Value
$1.3
Trillion
Source: McKinsey, July 2012
http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
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Annual value that could be unlocked by
social technologies in 4 sectors analyzed
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13. Social -> Business Value
Spending is Increasing
Enterprises will spend $3.5
Billion in 2016 in enterprise
social software up from $0.5
Billion in 2010
Source: http://www.idevnews.com/stories/5045/In%202012,%20Workers%20To%20Demand%20More%20Social%20Media,%20Mobility,%20Report%20Says
Jan 2012
That’s 700% growth!
Source: http://bit.ly/IDCSocBiz
June 2011
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14. 50 percent of large organizations will
have internal enterprise social
networks,
of which 30 percent will be considered
“as essential as email and telephones
are today”
Gartner Research
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15. 26%
more revenue
per employee
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40%
year-over-
year increase
in new
business
33%
time reduced
to take new
products to
market
Source: IBM Social Business Customer Testimonials
http://www.ibm.com/social-business/us/en/customers.html
IBM Social Business ROI
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16. I want these results...
What do I need?Friday, June 28, 13

17. One Platform
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18. IBM Leads in Social
1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 2009-2011
2Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboration Software Vendors, Q3 2012,
Forrester Research, Inc
3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012.
4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012
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19. Social -> Business Value
6
areas proven to benefit
from Social Business
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20. Social Business Patterns
Merger &
Acquisition
Find
Expertise
Safety
Knowledge
Sharing & Ideation
Recruiting &
Onboarding
External Customer
Insights
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21. Social Business Patterns
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22. Use Case #1
Knowledge Sharing and Ideation
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23. How to get from Ideas to
Documented Knowledge
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24. Crowdsource ideas
#ibmconnectionsFriday, June 28, 13

25. Work openly & foster
transparency
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26. Create a hub for
team collaboration
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27. Socialize Content
Management
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28. Structure your
Document Management...
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29. ... and make sure it is
not buried somewhere
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30. Remember:
Content is only valuable ...
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31. ... if the right people can find
it at the right time
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32. Create Brand Advocates
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33. Gain customer insights
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34. In summary...
Source: Whitepaper: The Compelling Returns from IBM Connections in Support of Social Business
http://www.ibm.com/social-business/us/en/understand-the-benefits.html
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35. And there’s more
patterns, that all add
up to...
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36. Proven Business Value
Across the Board
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37. • Social is here so you
want to start now
• It’s important to have a
single integrated social
business platform
• Social can and will
change how business is
conducted
If you leave with
nothing, leave with...
#ibmconnectionsFriday, June 28, 13

38. Learn More
• Social for Business: http://
ibm.com/social
• Get started today! http://
ibmcloud.com/social
• Video: Social Business is more
than networking: http://
www.youtube.com/watch?
v=B2rvLuzrjq0
• Platform Demo: http://
www.youtube.com/watch?
v=PYMlu5KXN7Y
• App Catalog: http://
catalog.lotus.com
Friday, June 28, 13

39. Learn More
• 6 Patterns - http://
www.bloomsocialbusiness
.com/ibm-6-patterns-in-
achieving-social-business-
success/
• 6 Patterns (eBook) -
http://social.bz/
download/IBM-social-
patterns.pdf
• Can’t Miss Blog - http://
www.lbenitez.com
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40. Thank You!
Friday, June 28, 13