Presentation by Luis Garza as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

1. SHIFTing the way
we work
Social Connections IV
CEMEX Case Study
Luis Garza
Innovation Technology
CEMEX Research Group
luiscarlos.garza@cemex.com
Amsterdam, Netherlands – November 30th, 2012

2. About Us
CEMEX is a global building materials company that provides high quality products and
reliable service to customers and communities around the world. We
produce, distribute, and sell cement, ready-mix concrete, aggregates, and related
building materials in more than 50 countries, and we maintain trade relationships in
close to 100 nations.
Copyright © 2012 CEMEX Research Group, AG
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3. Opportunities expressed
by our CEO
Encourage collaboration
among all CEMEX business
units and functions
Build on the knowledge and
experience of our people
Mobilize initiatives to better
serve customers, improve
productivity and be better
prepared for future challenges
Copyright © 2012 CEMEX Research Group, AG
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4. Becoming globally integrated
International Multinational Integrated
Centralized Operational units Processes and
operations, strong replicated in each functions located in the
corporate management country according to best location and
and control market size available for everyone
Innovation to drive successful transformation
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5. Transforming the way we work
• CEMEX internal social network
• 35,000 memberships worldwide
• Started with 6 global communities
appointed by CEO around strategic topics
• Open for everyone: more than 1,600
communities grew organically
Profiles
Media
Communities
Blogs Ideas Jam
Mobile
Web Meetings
Wikis
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6. Innovation Initiatives
Commercial Construction: 21st
Development Government Aggregates Century
Relations
Global transformation of collaboration practices
Promote
development & Improve
sales of new ready clinker factor Infrastructure Alternative fuels &
mix products reduction Projects biomass
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7. A journey towards innovation
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8. The new CEMEX Intranet
Institutional
Communications
Human Resources
Services
CEMEX Intranet
Apps &
Transactional
Services
Evolved platform integrating
Collaboration the most relevant features
Platform from Plaza with superior
collaboration and innovation
capabilities from previous
Innovation System Innovation & Shift
Collaboration System
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9. Key Features
Toolbar Embedded Media Think N Build
• Self-service video • Ideation platform
library • Enabled as a
• Most common functions available • Promoting use of service
• Key communities always visible “video reporting” • Challenges for new
• Simple tools like translator or • Webcast libraries product
spell-check as regular practice launches, strategic
topics, etc
Awards Tap Microblog App
• Share status with
• One-to-one recognition • Send questions to
communities
• Community recognition network experts
• Mobile app to send
• Receive answers
updates and photos
and rate their value
• Useful when on job
site or events
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10. Business Networks
enabled by Shift
1,700 unique participants in Global Initiatives
4 5
11,000 other unique participants in +300
1 active communities
1 SAP Mexico Community (2,336)
2 Legacy Process Community at Mexico (929)
3 Security Process at Mexico (919)
3 2
4 SAP Support (216)
5 CSS Budapest (196)
A Corporate Areas communities (+400)
A
B Compensation & performance communities (+600)
Communities for Commercial at Mexico (+300)
Communities for Commercial at France (+200)
SAP Users communities at USA (+600)
B
May 31, 2012
Copyright © 2012 CEMEX Research Group, AG
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11. Business Sample Results:
Alternative Fuels Substitution
% Substitution to Alternative Fuels
32
29.2
24
24.4
20.4
16
16.4
8 10.3
0
2008 2009 2010 2011 2012 Budget
• Company wide effort around the • Alternative Fuels Substitution Rate is the
sustainable energy topic main indicator of this initiative’s progress
• Community allowed people from any • Avoided 1.8 million metric tons of CO2
location to evaluate the potential per year
benefits of any alternative fuel project
• Savings of over $140M USD and over
• Actions focused on reducing CO2 $80M USD were booked from sales of
emissions by reducing the amount of CO2 credits
fossil based fuels
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12. Business Sample Results:
Special Ready-Mix Products
• Streamlined process of developing and
industrializing special ready-mix products
• Introduced the first three ready-mix global
brands
• Gathered worldiwde portfolio of special
ready-mix products catalog
• Virtual tours on laboratory centers and
frequent interaction amongst countries
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13. Business Sample Results:
Aggregates Expert Network
• Aggregates business unit as an opportunity to
grow, instead of just a necessary step in the supply
chain
• Built a network of 70 experts from 7 countries
• Commitment to answer any question in less then 48
hours
• Address specific questions as a community problem
• First Global Aggregates Conference, UK as a host
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14. What is coming…
Shift 2.0 and 3.0
Mobile Theme
• Responsive web design
Interactive Workspace • Portal + Connections
• Act on most frequent status • Internal App Store
updates without leaving the
workspace
• Include catalog of external feeds
• Personalized services
External Access
• Secure sharing of communities
• Access to external partners and
collaborator networks
Technology Universe
• Visualization tool for
community content Frequent
• Best practice for monitoring transactions
R&D portfolio and graphical integration
representation • Integrated access for
corporate users
• Reinforce single
workspace
Copyright © 2012 CEMEX Research Group, AG
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15. Key Learnings
• Executive sponsorship is key
• “Seed” collaboration efforts around strategic topics
• Technology should be transparent to the process
• Dedicate a team to “mobilize” efforts and follow-up on collaboration
• Continuous measurement of business impact
Copyright © 2012 CEMEX Research Group, AG
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16. QUESTIONS?
For further reference,
Twitter: @lc_garza
e-mail: luiscarlos.garza@cemex.com
visit: http://www.cemex.com/whatisshift/
THANK YOU
Copyright © 2012 CEMEX Research Group, AG
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