Presentation by Roland Driesen as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

1. Social Business expeditie?
Het platform werkelijk
laten gebruiken!
Social Business: Technology?
No, it’s all about Psychology!
Social Connections - 30/11/2012 - Amsterdam

2. Introduction:
Roland Driesen
Business Consultant / Founder
2

3. Your project lost in the snow?

4. Or on top of a great platform?

5. 3G

6. Will it blend?

7. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

8. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

9. Define your top

10. Feeling
Start with Why! - Simon Sinek

11. Feeling
Start with Why! - Simon Sinek
Why
How
What

12. Feeling
Start with Why! - Simon Sinek
Silverside
Live
Why
How
What

13. Focus on 86% of the population
Innovators Early Adopters Early Majority Late Majority Laggards

14. Assemble your team

15. Feeling
Two main axes
Think
Introvert Extravert
Feel

16. Feeling
Four core disciplines
Think
Structure Ac/on
Introvert Extravert
Support Inspire
Feel

17. Start with why!
What do you really want to achieve?
Focus gradually on 86% of the
population
Select the correct project / system name
Balance between the four disciplines

18. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

19. Rely on each other

20. Behaviour
Psychology or technology?
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

21. Behaviour
On a good day
Cautious Competitive
Precise Demanding
Deliberate Determined
Questioning Strong-willed
Formal Purposeful
Caring Sociable
Encouraging Dynamic
Sharing Demonstrative
Patient Enthusiastic
Relaxed Persuasive
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

22. Behaviour
On a bad day
Stuffy Aggressive
Indecisive Controlling
Suspicious Driving
Cold Overbearing
Reserved Intolerant
Docile Excitable
Bland Frantic
Plodding Indiscreet
Reliant Flamboyant
Stubborn Hasty
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

23. Behaviour
8 types based on 2 questions
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

24. Behaviour
72 types after 25 questions
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

25. Behaviour
72 roles in your project
© Andrew Lothian, Insights, Dundee, Scotland, 2006. All rights reserved. INSIGHTS, INSIGHTS
DISCOVERY and INSIGHTS WHEEL are registered Trade Marks.

26. Look into your own preferences
Check http://connectingcolours.nl/
Create a team charter
Determine the preferences of your
ambassadors and organization
Maintain the Four Colours Principle
Create a balanced team and software

27. Behaviour
Getting Things Done (GTD)

28. Behaviour
Getting Things Done (GTD)
Input

29. Behaviour
Getting Things Done (GTD)
Input
Trash
Is it actionable? No Ever
Archive
Yes
Project What is my next
action? Does it take > then 2 Yes Do it!
minutes?
No
Delegate Defer on list

30. Leave no input behind!
Use Getting Things Done on all input
GTD = Collaboration Guidelines
Make it a common language for
collaboration and productivity

31. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

32. Choose the correct tooling

33. Tooling
Knowledge management
Company
Intranet 1.0 Intranet 2.0
Internal External
Collaboration Extranet
Person

34. Tooling
Knowledge management
Company
Structure Charts
Content Applications
Policies Activities
Internal External
Blogs Communities
Forums Bookmarks
Wiki Profiles
Person

35. Tooling
Stay on your platform!

36. Tooling
Deliver in existing clients

37. Tooling
Integrate with ERP / HRM
change$ put$
get$

38. Stay on your platform!
IBM Connections or Microsoft SharePoint
Implement all four colours
Integrate Social Business with ERP

39. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

40. Implementation Cook Book

41. Implementation Approach
Just another next > next > ...
Fase 0 - 3 days
Installation IBM Connections
Installation IBM Tivoli Directory Integrator
Configuration desktop clients
Documentation

42. Implementation Approach
Technical delivery is the start
3G

43. Implementation Approach
Michael Sampson

44. Implementation Approach
Using the blended approach

45. Implementation Approach
Stage 1: Winning Attention
Communicate the Why
2,5% reach: Innovators > Early adopters
Communication plan
Collaboration guidelines
Launch announcement for 1st pilot wave
group

46. Implementation Approach
Stage 2: Cultivating Concepts
Train on the How
16% reach: Early adopters > Early majority
Classroom training “Getting Things
Done with IBM Collaboration”
Classroom training “What’s new with
IBM Connections”
Distribute GTD e-books

47. Implementation Approach
Stage 3: Enliving Applicability
Show the What
50% reach: Early adopters > Majority
24x7 support channel
Quick Reference Cards
Tip of the week including video link
Advanced training for key users

48. Implementation Approach
Stage 4: Making It Real
On the Job Support
84% reach: Early majority > Late majority
Over the shoulder support
Reference stories / -video
Best Practices Forum
Measure usage & Communicate growth

49. Implementation Approach
86% reach in 10 weeks

50. Feeling:
Why a Connections platfom?
Behaviour:
How to embed your platform
Tooling:
Platform, Clients, Integration
Implementation Approach
Full adoption < 10 days

51. Leave your business card and
we will bring you the 3G paper
and the book Start With Why!

52. Roland Driesen
r.driesen@silverside.nl
twitter.com/RolandDriesen
linkedin.com/in/RolandDriesen
52