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SIMPLE STEPSto create your brick & mortar online presence5
DO YOU KNOW?
E-commerce grows
at a rate of over
20% per year!
Able to scale quicklyBENEFITS
OF A DIGITAL SPACE
Relative lo...
EXPAND ONLINE!
SOLUTION?According to a recent study -
• Increased competition from
online retailers
• Drastic reduction in...
ACTIONABLE 5 STEP GUIDE
OMNICHANNEL
A business model that implies the use of a variety of
channels in a customer's shoppin...
SETUP ONLINE SHOP
STEP ZERO
‣ What is the size of your consumer
base?
‣ How do you wish to integrate the
experience with y...
AWARENESS
FOOT TRAFFIC
STEP ONE
to
ONLINE TRAFFIC
INCENTIVE
ACTION
Make the person aware of your
online presence.
Give the...
AWARENESS
IDEAS
Flyers
In-store signs
Website on catalogs
and any printed
material
Store representatives
Videos
INCENTIVE
IDEAS
Discounts
Special sales
Exclusive items
Free items
Free shipping
Gift cards
Promo codes
ACTION
IDEAS
QR codes
Inside/Outside store
tablets to sign-up
Instant discount for
newsletter signup
Contest forms and box...
YOUROBJECTIVE
• To show the consumers the
benefits of your online store
without selling them anything
• To get their permis...
Learn the essential principles for
successful online referral marketing!
DOWNLOAD FREE EBOOK
Download FREE ebook for the n...
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5 Steps To Establish A Digital Presence for Brick & Mortar Retailers

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In today’s digitally connected age, if your business presence is limited to Brick & Mortar only, you’re losing customers and are not taking advantage of the unique opportunity available to you.

Compared to traditional channels, the digital space offers the ability to scale quickly and at a relatively low cost while being available at all times and instantly to customers.

Published in: Marketing
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5 Steps To Establish A Digital Presence for Brick & Mortar Retailers

  1. 1. SIMPLE STEPSto create your brick & mortar online presence5
  2. 2. DO YOU KNOW? E-commerce grows at a rate of over 20% per year! Able to scale quicklyBENEFITS OF A DIGITAL SPACE Relative low cost Instant availability at all times Create personalised experiences
  3. 3. EXPAND ONLINE! SOLUTION?According to a recent study - • Increased competition from online retailers • Drastic reduction in foot traffic DECLINEOF BRICK & MORTAR? Accelerate the process process and increase your returns by leveraging your own customers.
  4. 4. ACTIONABLE 5 STEP GUIDE OMNICHANNEL A business model that implies the use of a variety of channels in a customer's shopping experience. to get started with OMNICHANNEL
  5. 5. SETUP ONLINE SHOP STEP ZERO ‣ What is the size of your consumer base? ‣ How do you wish to integrate the experience with your business plan? Tools to help your e-commerce setup Choose the right e-commerce platform here E-commerce services you should know about
  6. 6. AWARENESS FOOT TRAFFIC STEP ONE to ONLINE TRAFFIC INCENTIVE ACTION Make the person aware of your online presence. Give the person a good reason to visit you online. Produce a simple way to take action right away on the incentive. 1 2 3
  7. 7. AWARENESS IDEAS Flyers In-store signs Website on catalogs and any printed material Store representatives Videos
  8. 8. INCENTIVE IDEAS Discounts Special sales Exclusive items Free items Free shipping Gift cards Promo codes
  9. 9. ACTION IDEAS QR codes Inside/Outside store tablets to sign-up Instant discount for newsletter signup Contest forms and boxes Sales rep promoting with a device ready for signup
  10. 10. YOUROBJECTIVE • To show the consumers the benefits of your online store without selling them anything • To get their permission to start a relationship with them (through email)
  11. 11. Learn the essential principles for successful online referral marketing! DOWNLOAD FREE EBOOK Download FREE ebook for the next steps! THE BRICK & MORTAR REFERRAL PROGRAM BLUEPRINT

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