2. Targeting THE RIGHT CUSTOMER SEGMENT
The more volume I can
get, the better…
“
”
WHY IS THIS A
DISADVANTAGE?
When considering a new referral program,
3. WHY IS THIS A
DISADVANTAGE?
Unhappy customers most likely do
not give positive recommendations.
OVERALL REFERRAL PROGRAM
EFFICACY WILL BE AFFECTED!
4. THEN…
WHAT SHOULD YOU DO?
LOYAL CUSTOMERS
TARGET YOUR MOST
ACTIVE CUSTOMERS.
POSITIVE RECOMMENDATIONS
AT A HIGHER FREQUENCY COMPARED
TO INACTIVE ONES
6. elevate the overall messaging and
effectiveness of your program.
HAPPY CUSTOMERS
START
TARGETING
THEM NOW.
7. One side of the equation
lacks motivation to take
immediate action.
most referral programs
only benefit one side.
BUT…
8. Giving DOUBLE-SIDED BENEFITS
WHY IS IT GOOD?
It mitigates risks for new users.
Signing up through the friend for an
additional benefit removes friction.
Removes the doubt of any risks
involved in doing a given action (e.g.
inconvenience of signing up).
9. DROPBOX
FOR EXAMPLE
Referring someone increases storage space.
Referred user gets equally attractive bonus.
Mitigates the risk of the new user quickly
running out of space!
10. DOUBLE-SIDED BENEFITS
INITIATE A VIRTUOUS
SOCIAL SHARING CYCLE.
LOOK AT UBER!
It isn't uncommon for an Uber user
to share referral links fairly regularly.
Why? The referral is
pictured as a source
of exclusivity!
11. READ MORE IN THE REFERRAL
PROGRAM BEST PRACTICES!
Learn the essential principles marketing executives
should utilise for online retail referral success.
THINKING OF IMPLEMENTING
A REFERRAL PROGRAM?
DOWNLOAD SOCIABLE LABS’ FREE E-BOOK NOW!