Tesla's mythical reputation is preceeded by an unmatched net promoter score among car manufacturers. This Slideshare explores how Tesla acquired 25% of its customers at an ROI of over 40x in Q4 2015.

1. TESLA'S
REFERRAL
PROGRAM
ELON MUSK ACQUIRED 25% OF HIS CUSTOMERS
LAST QUARTER THANKS TO

2. TESLA DOESN'T ADVERTISE LIKE
OTHER CAR MANUFACTURERS.

4. TESLA HAS NO CMO
OR DISTRIBUTION NETWORK

5. ONLY DIE HARD FANS

8. TESLA'S (FIRST)
REFERRAL PROGRAM

9. RECEIVE
PER REFERRAL
$1,000

10. RECEIVE
PER REFERRAL
$1,000$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA

11. RECEIVE
PER REFERRAL
$1,000$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA
$1,000 OFF YOUR TESLA

12. COMPETITION-BASED
REFERRAL MARKETING
Top Referrers by Region
a Ludicrous P90D Model S and an exclusive VIP invitation for two to the
Model 3 unveiling event, including travel and accommodations.
First to 10 by Region
a Tesla Powerwall Home Battery, installation included.
10+ Qualifying Referrals
an invitation for two to attend the Model 3 unveiling event.
5+ Qualifying Referrals
an invitation for two to attend the Gigafactory opening event, including
transportation to the Gigafactory facility from Reno, Nevada.

13. COMPETITION-BASED
REFERRAL MARKETING
Top Referrers by Region
a Ludicrous P90D Model S and an exclusive VIP invitation for two to the
Model 3 unveiling event, including travel and accommodations.
First to 10 by Region
a Tesla Powerwall Home Battery, installation included.
10+ Qualifying Referrals
an invitation for two to attend the Model 3 unveiling event.
5+ Qualifying Referrals
an invitation for two to attend the Gigafactory opening event, including
transportation to the Gigafactory facility from Reno, Nevada.
MASSIVE
SUCCESS

14. TESLA'S SECOND
REFERRAL PROGRAM

15. WORLD WINNER:
"WEI70644"
FROM CHINA

16. 188
referrals
Wei70644
IN JUST TWO MONTHS

17. 188
referrals
Wei70644
IN JUST TWO MONTHS
World Winner:
Wei70644 from China
188 REFERRALS
$188,000
to Wei70644
188 x $1,000
to referred
customers
Tesla's Cost: $376,000
Tesla's Revenue:
$15,980,000
average: $85,000/car

18. $2,000
INCENTIVE
$85,000+
41.5X
ROI

19. IN JUST 2
MONTHS

20. OF 18,000 CARS SOLD
5,000 WERE REFERRALS

21. OF 18,000 CARS SOLD
5,000 WERE REFERRALS
25%
of all customer
acquisition

22. "TESLA EXPECTED TO DELIVER
MORE THAN 18,000 CARS DURING
THE 4TH QUARTER THAT ENDED ON
DECEMBER 31ST, 2015. WITHOUT
ALL THOSE REFERRALS, IT WOULD
HAVE MISSED ITS GOAL BY A
CONSIDERABLE MARGIN."
- SYLVAIN JUTEAU,
Tesla America Referral Program Winner
(34 Referrals)

23. TESLA HAS JOINED THE LIKES OF
DROPBOX, AIRBNB AND UBER
FOR 3 REASONS:
1) WORLD-CLASS REFERRAL PROGRAM
2) HIGH SHARE RATE
3) HIGH VOLUME

24. TO CREATE
GAME-CHANGING IMPACT
WITH ITS REFERRAL
PROGRAMS.

25. LEARN MORE ABOUT TESLA'S
REFERRAL MARKETING SUCCESS
Download eBook
The Relationship Between
Brand Loyalty & Referral
Program Success

26. FULL SERVICE
E-COMMERCE
REFERRAL MARKETING