Amazon just made a really, really good move. To incentivize more customers to install its app and shop from their phones, the online retailer is pushing out a mobile referral program rewarding each new mobile app user with up to $10 in store credit. This master stroke will benefit the retail mammoth for years to come. Here's why. In creating a mobile Refer a Friend program, Amazon's mobile application reaps three key benefits in one st

1. AMAZONCHOSE REFER-A-FRIEND TO
WHY
AMPLIFY MOBILE APP DOWNLOADS
READ TO FIND OUT!

2. THEMOVE
New mobile app users
are rewarded with up
to $10 in store credit.

3. 1
THEBENEFITS
ORGANIC UPLIFT
NEW CUSTOMER ACQUISITION
VIA REFERRALS
2 MORE MOBILE APP
DOWNLOADS
3

4. THEBENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT
$5 CREDIT
BREAKS DOWN BARRIERS TO
TRYING AMAZON’S MOBILE APP
REFERRED USERS ARE ONE STEP
CLOSER TO MAKING A PURCHASE!

5. THEBENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT
INVITATIONS SEND REFERRED
USERS STRAIGHT TO THE APP
AMOUNT OF APP DOWNLOADS
DRAMATICALLY INCREASES!

6. NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT
THEBENEFITS
MORE DOWNLOADS
APP’S RANKING INCREASES
ORGANIC DOWNLOADS
INCREASES
THIS INITIATES
A VIRAL LOOP!

7. THEBENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT
THE LOOP RESTARTS WITH
GREATER IMPACT EACH TIME.VIRAL
LOOP
WHY?

8. THEBENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT
COMPARE APP STORE RANKINGS
WHICH MOVEMENT
OF POSITION GAINS
A MUCH GREATER
ORGANIC UPLIFT?
#200
#164
#80
#27

9. ABOUT
ME
SCALEis one of the key
qualifications of a
successful referral
program.
DOUBLE-SIDED
REWARD: Both
parties get $5
each!

10. THEIMPLEMENTATION
1 CALL TO ACTION
2
3
INVITATION
ADDRESS BOOK PERMISSION

11. THEIMPLEMENTATION
CALLTOACTION
Delivers simple messaging.
Easy mechanism in initiating
an invitation.

12. INVITATION
THEIMPLEMENTATION
TWO CALLS TO ACTION:
Directs users to their mobile
address book.
Typical sharing through social
media and email.

13. PERMISSION
ADDRESSBOOK
THEIMPLEMENTATION
USUALLY A HUGE HURDLE …
HOWEVER, referring a friend
context justifies this action.
Imagine how much Amazon
stands to gain by optimising
the invitation rate!

14. 1 INVITATION RATE
2
INVITATION
ACCEPTANCE RATE
THEOPTIMIZATION

15. INVITATIONRATE
Having a referral
program on a mobile
device enhances user
engagement.
INVITATIONACCEPTANCERATE
Amazon can optimize invitation
acceptance benefits to maximise
its rate.

16. MOBILE
MOBILE
MOBILE
HUGEscaling potential
from address book
integration.

17. MOBILE
MOBILE
MOBILE
70-90%
TEXT MESSAGES
20-40%
EMAILS
0-9%
SHARED POSTS
OPEN RATES FOR:

18. MOBILE
MOBILE
MOBILE
THINK
Address book or Social feed?
VOLUME.
Do you want to compete
with other stories on
their social feeds?

19. “THE REFERRAL PROGRAM BEST PRACTICES”!
READ UP ON
DOWNLOAD SOCIABLELAB’S FREE EBOOK!
THINKING OF IMPLEMENTING ONE?
HORIZONTAL PICTURE
Amazon made a really smart move. It’s your turn.