A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.

1. Unmasking Digital Marketing for Startups
7th Feb 2015

6. Population:
1241m
TV: ~150m
Households
Mobile:
~886m
Internet:
~250m
Digital is powerful but still only 20% population online (36%
penetration in urban & 6% in rural)

7. This means the next stage of internet growth is yet to come and
will increase as the access & speed of internet increases

8. How are startups & brands marketing via digital
media?

9. An integrated approach is required
Digital
Marketing to
be Integrated
Social Media
Marketing
Digital
Advertising /
Emailer
Search Engine
Optimisation
User friendly
& Responsive
Website

10. What is digital marketing? Is it relevant more than ever before ?
User friendly
& Responsive
Website

11. Website is the first step to your digital presence – even a auto
rickshaw driver is able to get results through his website
You can see the website at http://www.tuktastic.com/

12. Responsive website design is a must

13. Right user experience required – to drive users to become
consumers

14. Right user experience – drive them to what you want them to do

15. What is digital marketing? Is it relevant more than ever before ?
Search
Engine
Optimisation

16. Then you need to be searchable so that your startup can be found

17. It can be complex but focus on the important things first

18. Basics of SEO to keep in mind
• Content For users
• Frequent & engaging
• Fuelled by keyword &
user research
Great Content
• Breadcrumbs &
indexed with right
urls/tags
• Site Speed
• Viewable by Google
Architecture &
Technical • Quality over Quantity
• Social Media Shares
• Authority over a topic
• Blogger Engagement
Link Building

19. User relevant content is key

20. User relevant content is key and not just info on products
You can see the website at http://www.petwish.in

21. Its critical to ensure Google sees the site the way user sees it

22. What is digital marketing? Is it relevant more than ever before ?
Social Media
Marketing

23. Social media captures largest shares of computer time in India
*Based on ComScore report, 2013

24. • Communicate the brand
story and establish a
connect with the target
audience
Brand Story
• Develop content to
create virality and social
sharing
• Videos
• Images
• Blog Content
Content • Leverage the right social
media platforms
Social
Network
• E.g. HospitalKhoj,
Helping Doc,
WhatClinic platforms
where HealthCare
companies can be listed
• MagicBricks etc
3rd Party
Platforms
Social Media can be critical in brand building and visibility

25. Fun & Relevant content works best rather than just product

26. Fun & Relevant content works best rather than just product

27. Fun & Relevant content works best rather than just product

28. Zomato does this very well – so can your startup

29. Run social media campaigns to engage with the user
CaseStudy: #CutestCouple contest
In days leading up to Valentine’s Day
Special Feb Issue, we launched a
nation wide contest called the
#CutestCouple Contest.
We requested couples from around
the world to send in a picture that is
quirky & unique.
We in turn, uploaded the picture on a
single album and winners were
selected using a combination of
number of likes and uniqueness of the
picture.

30. Lots of opportunities for Innovation in Social Media

31. Lots of opportunities for Innovation in Social Media

32. Creating content for social media need not always be a challenge
Stats /
News
Blog
posts
Learnings
from
current
project
Views on
news or
research
RT others
Asking
Questions
/ Opinions

33. On Twitter its about real time conversations

34. What is digital marketing? Is it relevant more than ever before ?
Digital
Advertising /
Emailer

35. It’s a Google World so try it out for your business

36. Facebook can still be very effective and we still believe in its power
You can read our blog post on FB Adv Techniques at http://www.socialbeat.in/2015/01/12/advanced-facebook-advertising-techniques-implement-2015/

37. Retargetting can be another cost effective medium
A user visits your
website and may
or may not
complete an
action
Google/Adroll places
a “cookie” in this
user’s browser to
show they visited your
website
The user leaves your
website and navigates
through other websites
on the Display Network
The “cookie” triggers
your ad to show on
these sites. This gives
you another chance to
advertise to this user

38. Use free Analytics tools to track – e.g. Google Analytics
Who are they? How are they
getting to your site?
What are they doing
once they get there?
When are they
visiting?

39. team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
Digital Marketing. Focus on Results.
Follow us
Thank You. Have a wonderful day.