The benefits of enterprise social for big companies are exponential.

1. ENTERPRISE-WINNING
Big Companies Getting Value from Enterprise Social

2. TABLE OF CONTENTS
THE BENEFITS OF ENTERPRISE SOCIAL Pages 1 – 8
ACHIEVING COMPANY GOALS WITH SOCIALCAST
SOCIALCAST FAST FACTS
Pages 9 – 25
Pages 26 – 29

3. The Benefits of
Enterprise Social

4. Triumph of
Connectivity
1
Universal
Adoption
The Next
Competitive
Advantage
2
Partial
Adoption
Missed
Opportunities
3
No
Adoption
BENEFITS DELIVEREDSCENARIOS
The University of Pennsylvania's Wharton School
of Business study outlined 3 primary scenarios
that happen at different levels of enterprise social network
adoption.
THE BENEFITS OF ENTERPRISE SOCIAL
2

5. Where do new product ideas originate? [% of respondents]
According to a 2014 study by
Econsultancy in partnership with
Jordan, Edmiston, the best sources of
new product ideas come from employ-
ees who work together and share
information.
Seniorm
anagem
ent
Custom
ers
Sales/M
arketing
team
Com
petitors/M
arketDynam
ics
Other
0
20
40
60
80
100
Defined
innovation
program
Vendor/partnerideas
Externalconsultantoragency
ENTERPRISE SOCIAL ACCELERATES INNOVATION
3

6. Companies with more than 1,000 employees are 46% more likely than smaller
organizations to use hybrid clouds.
54% of United States organizations are already using some form of cloud computing.
ENTERPRISE SOCIAL ENABLES SECURE COLLABORATION
4

7. 45%
25%
It’s not surprising, then, that
employees use an estimated
5BILLION
unproductive hours looking for infor-
mation at U.S. companies every year.
According to Forrester
Research’s Workforce
Technology Survey, 45%
of people spend 3 or more hours
a week searching for information
on an intranet.
And employees spend 25%
of their time just looking for
information.
ENTERPRISE SOCIAL SAVES TIME
5

8. According to McKinsey, by fully implementing social technologies, companies
have an opportunity to raise the productivity of interaction workers (high-skill
knowledge workers, including managers and
professionals) by 20%–25%.
Employees waste 20 minutes per
day recreating information that already
exists.
20%–25%
ENTERPRISE SOCIAL FACILITATES PRODUCTIVITY
6

9. According to Harvard Business Review,“radical transparency”is the idea that everyone should know everything. When organizations
use this concept, they have the potential to improve business performance dramatically.
HBR outlines the following 3 primary areas radical transparency would affect:
FOCUS: When individuals' progress
and priorities are made evident at the
beginning of each quarter, goals are
clearer and employees can set visible
objectives.
ENGAGEMENT: Employee progress is
better when it is obviously tied to
their performance because it increases
a commitment to the corporate mission.
This is often achieved by setting
benchmarks and rewards to strive for.
GROWING TALENT: If high-performing
employees are rewarded for their work
and it is made transparent to newer
members of a department or company,
the recruits will be motivated to mirror
a similar work ethic.
ENTERPRISE SOCIAL ENABLES TRANSPARENCY
7

10. A Gallup poll found that only 41% of employees know
what their companies stand for and what makes their brands
different from their competitors’.
41
ENTERPRISE SOCIAL CREATES BRAND EVANGELISTS
8

11. Achieving Company Goals
with Socialcast

12. TECHNICAL
EMPLOYEES 2,000
1
3M calls its Socialcast community “Spark.”
“Socialcast supports technical collaboration in two important ways.
First, it helps us share and discuss content available on our‘knowledge
at rest’resources (3M’s wikis and massive stores of database-stored
information). Second, it facilitates‘knowledge in motion’(those dynamic bits of
data and information you find in the activity streams in Spark1
).By capturing and
sharing knowledge in motion, Spark helps 3M technical employees find a more
direct path to information and expertise that can help solve problems in real time.”
—John Woodworth
Tech Forum Chair-Elect and Head of IT Lab Collaboration
GOAL: KNOWLEDGE IN MOTION
10

13. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
3M technical employees found that Spark allows them to ask
questions and get responses in real time, saving employees hours of time locating
resources across their global offices.
Right out of the box, Socialcast satisfied one of Woodworth's main goals: to create a
global laboratory environment.
Because the company operates in 65 countries, with 35 labs, Spark also brings
members closer together in a community.
11

14. NUMBER OF
EMPLOYEES 40,000
“We chose Socialcast for its ability to integrate with other business systems through
its Reach extensions and because of the robust privacy and
security features that gave us the confidence our data would be protected.
Ironically, what SharePoint misses is the ability to have easily discovered interactive
discussions and organize around groups of common interest, and that’s where
Socialcast really shines.”
—Jeff Ross
Community Manager for Enterprise Social Media
GOAL: SECURE COLLABORATION
12

15. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
For security purposes, Humana elected to have its Social-
cast deployment on-premise to keep its highly
sensitive data secure, and to ensure that it stayed in
compliance with the health care industry’s regulations.
In addition, one of the most successful aspects of the Socialcast
initiative at Humana has been the integration of social capabili-
ties within other enterprise applications via Socialcast Reach
extensions.
Humana has created more than 20 different apps to help mea-
sure and monitor employee engagement on its Socialcast com-
munity, called "Buzz."
13

16. GOAL: BETTER COMMUNICATION SAVES LIVES
NUMBER OF
EMPLOYEES 8,000
“We needed a tool that allowed our employees based in the field to
connect and help each other in time-sensitive circumstances...
Socialcast allows PSI staff to form groups based on their focus area but also their
interests and expertise...A colleague working on malaria might also have expertise
in HIV prevention. This colleague, as a member of the HIV group, might be able to
lend valuable insight and assistance to HIV staff workers even though his/her offi-
cial focus is in malaria treatment. Without Socialcast, these connections would
never have existed.”
—Marie-Laure Curie
Deputy Director of Learning and Performance
14

17. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
Socialcast exposes detailed individual profile information,
helping each member understand the expertise of everyone in the com-
munity and allowing PSI to maximize the use of everyone’s skills and expe-
rience.
15

18. GOAL: PRODUCTIVITY GAINS
2
SAS calls its Socialcast community “Hub.”
NUMBER OF
EMPLOYEES 13,349
“The immediate return on investment is realized in the time it would have taken
that employee to scour internal databases for the information.
Undeniably, the Hub2
saves time and effort and increases customer and
employee satisfaction.”
—Karen Lee
Sr. Director of Internal Communications
16

19. Percentage who
agree/strongly agree that they
feel adequately informed about
the company from direct inter-
nal sources
2007 2009 2010
A 2010 SAS employee survey revealed that, after implementing Socialcast, the
company saw an increase of positive reactions from employees.
Employee Susan Rainsberry had
a Dataflux question that she
couldn’t find an answer to;
when she asked the
question on the Hub, she
had the information she
needed in 45 minutes.
100%
80%
60%
40%
20%
0%
66
91 93
HOW SOCIALCAST HELPS ACHIEVE THE GOAL
17

20. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
(Employee survey results, continued)
Percentage who agree/strongly agree that they feel senior
company executives communicate openly, including exec-
utive blogs and interactive webcasts
2007 2009 2010 20102009
100%
80%
60%
40%
20%
0%
55 55
6866
85
Percentage who agree/strongly agree that
they feel connected to SAS employees around the
globe.
100%
80%
60%
40%
20%
0%
18

21. GOAL: INCREASING REVENUE THROUGH INCREASED TRANSPARENCY
NUMBER OF
EMPLOYEES 1,850
“By sharing profits, strategies, and successes publicly through Connect3
,
it has ultimately generated more revenue for Archant...When one sales group posts
wins, other sales teams respond with their numbers, each trying to exceed results
of other teams.”
—Chris Thompson
Head of Development
3
Archant calls its Socialcast community “Connect.”
19

22. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
Connect users get the word out as soon as technical issues are
resolved, so everyone can be alerted without having to individually
contact the help desk for updates—ultimately saving Archant time
while adding capacity to handle more issues in a timely manner.
The Human Resources team shares new policy changes and important
corporate information on the Connect community. Now, they have a
way to reach those employees who weren't opening emails.
20

23. NUMBER OF
EMPLOYEES 5,500
“FactSet has very smart people—always has. The greatest value lies in taking
advantage of the collective knowledge of our entire company. With Socialcast,
we have a social connection tool we can’t function without. Not only do you
get a wider and more global perspective when you ask a question and get an
answer, but that single conversation benefits everyone.”
—Meredith Binder
Vice President, Director of Global Marketing
GOAL: SOCIALLY CONNECTING PEOPLE
21

24. After launching its Socialcast community, FactSet
employees began to use the platform instead of mass emails
to share knowledge. Socialcast Groups were established
around business functions, office activities, and personal
interests and are now a must-check resource to find informa-
tion and answers to questions. The result is that Socialcast
has become a one-to-many global knowledge-sharing expe-
rience.
HOW SOCIALCAST HELPS ACHIEVE THE GOAL
22

25. NUMBER OF
EMPLOYEES 120,000
“We were driven to connect the organization with itself and realized
enterprise social networking was the solution. I can truly say after more than 2
years that we have achieved an official internal communications channel. We
connect daily with people from the U.S., India, China, and Brazil. Without Social-
cast, it would not be possible."
—Dennis Agusi
Global Internal Communications
GOAL: UNITE EMPLOYEES AROUND A MISSION AND VISION
23

26. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
Set up as a group, Philips' All Employee Jam4
was a project that
launched on May 28, 2012, and ran through June 15, 2012, to encourage
employees to share how they personally interpreted the company's mis-
sion and vision and how it's being brought to life in their daily lives. With
Socialcast, Philips has created a new way to work and ultimately advanced
its corporate culture so that it could continue to innovate and grow as a
company.
4
Philips called an internal crowdsourcing project launched in Socialcast "All
Employee Jam."
24

27. HOW SOCIALCAST HELPS ACHIEVE THE GOAL
stories
were
shared
390
comments
were made
1,084
likes on Philips’
Socialcast
community
3,315
countries
participated
Employees in
43
Percentage of general employee base who agreed that they were aware
of Philips’mission and vision.
Percentage of employees who participated in the Employee Jam who
agreed that they were aware of Philips’mission and vision.
93%
84%
VS
25

28. A better way to work
with socialcast

29. SOCIALCAST FAST FACTS
40%
SOCIALCAST OFFERS 3 DEPLOYMENT METHODS.
The following are the percentages of paid Socialcast communities who use each:
45% of Socialcast Reach extensions are associated with SharePoint.
54% are associated with other Internet and business applications.
75% of all extensions are stream extensions, making it the most popular exten-
sion type.
ON-PREMISE DEDICATED CLOUD SOFTWARE-as-a-SERVICE
10% 50%
27

30. In addition, of those questions with comments:
of questions asked have
received an answer.71%
4.52 COMMENTS
received their first comment within
1 hour.
56%
0 245 10 15 20
received their first comment in 24
hours.
88%
of members indicated Socialcast
helped them get faster answers to
their questions.
67%
In Socialcast's paid communities in the
last 12 months:
Among those questions that have received at least
1 comment, they have received an average of
SOCIALCAST FAST FACTS
28

31. SOCIALCAST FAST FACTS
In a recent survey of
Socialcast members
from paid communities:
of members indicated Socialcast helps them
connect with coworkers in other depart-
ments/business units/locations.
87%
indicated that they interact with
people in Socialcast whom they
have never interacted with before.
86%
indicate that being part of the Socialcast commu-
nity makes them feel more connected to their
companies.
81%
29

32. FIND OUT HOW SOCIALCAST CAN HELP YOU ACHIEVE
YOUR GOALS AT SOCIALCAST.COM