Presentatie door Joris Tinbergen en Jorn Sjauw-Koen-Fa van Google+ op de vierde editie van de Social Media Monitor. De Social Media Monitor is een onafhankelijk onderzoek naar de inzet van social media door top 100 merken in Nederland. Het onderzoek wordt jaarlijks uitgevoerd door Social Embassy.

1. Google+
Real-life sharing
rethought for the web
Joris Tinbergen
Social Media Monitor 4, 7 sep 2012

2. Four simple questions
Who What How Where

3. +Circles
Share what matters, with
the people who matter most.

4. BBQ Circle: what sauce?

5. +Sparks
Strike up a conversation,
about pretty much anything.

6. +Hangouts
Say hello in HiFi,
face-to-face-to-face.

7. +Mobile
Share what’s around, right
now, without any hassle.

8. +You
Putting you first,
across all Google.

9. Search is becoming more social

10. Consumers trust people they know
90% of consumers online
trust recommendations
from people they know
71% say reviews from
family members or friends
influence purchase decisions
Sources: Econsultancy July 2009, Harris Interactive June 2010

12. I need to make the
switch to a card that
racks up points.
Anyone using
Amex Gold?
6 months ago Today

13. The +1 Button: Recommendations, from people you
trust, when you need it most

15. With +1, personalized recommendations are
surfaced during the research process

16. Who wants to start?

17. Thank you.