1. MARKETING
LESSONS FROM
CROWDFUNDING
!
Clay Hebert
W W W.C R OW D F U N D I N G H AC KS .CO M@ C L AY H E B E R T # S O C I A L F R E S H

4. PLATFORM

6. STORY

7. “Let us not wait for the
millionaires to give this money.
!
It is NOT a gift from the
millionaires of France to the
millionaires of America, but a
gift of the whole people of France
to the whole people of America.”

8. COMPELLING
OFFER

9. STORY
PLATFORM
COMPELLING OFFER

12. “Crowdfunding is the
ultimate mixing board for
smart marketers.”
#socialfresh

16. Lee had no
PLATFORM

17. “If your product is amazing,
sometimes the best way
to build a platform…
is to borrow a platform."
#socialfresh

19. 40%

22. “Landing pages can have high ROI
because they allow you to only pay
the advertising tax once.”
#socialfresh

23. STORY

25. COMPELLING
OFFER

27. RESULTS?

31. PLATFORM

33. STORY

35. COMPELLING
OFFER

37. RESULTS?

40. STORY

41. OFFER

42. RESULTS?

44. SO WHAT
NOW?

45. 1. RESEARCH

46. 2. EXPERIMENT

47. 3. FAIL

49. “You can’t innovate with both
hands clutching a fire
extinguisher.”
#socialfresh

50. “Crowdfunding is bringing
the cost of failure to zero.”
#socialfresh