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Facebook Live:
What We’ve Learned
Jennifer Watson
Meteorologist/Social Media Specialist
The Weather Channel
jennifer.Watso...
Why Facebook
Live?
FB Live is a fun way to interact directly with your fans.
CONNECT
Unique and exclusive content
that gives fans the ability to
engage in a two-way
conversation and immerses
them in your bra...
Allows you to go in-depth on
a service or product.
Do what makes
sense for your
brand.
FACEBOOK LIVE
BEST PRACTICES
Make sure you have a
solid internet connection
Test all locations where you will
be shooting so there are no
surprises dur...
• Fun fact about the topic that
will be discussed, but don’t
give it all away.
• Tell fans to ask questions,
which will be...
Remind audience that they can
“opt-in” to receive live notifications.
•Post a comment with
an image showing
how.
•Can also...
Give fans a tease, but
don’t give it all away.
Facebook Live post copy
Countdown Slate
• Helps get the conversation started.
• Prescheduling/virtual waiting room
for viewers.
It’s Show Time!
Balance between
recognizing the viewer's
& getting right to the
topic of conversation.
Answer questions within the first 2-3
minutes so audience feels engaged.
Limit Camera Movement
Move for a reason
Post comments during the FB Live to
help drive the conversation.
Let fans know to see your page posts at the
top of their news feed to select, “see first.”
Good opportunity to tease to your
next FB Live if the time and date
are already set.
Don’t draw out the good bye.
Post Facebook Live
• Edit post copy after your FB Live
ends to make your content more
evergreen.
• Edit thumbnail image af...
Pre-edit
Post-edit
Add video tags to make your FB
Live more discoverable.
Equipment
Shotgun Mic-
$199-$299
Light Kit - $70-$115
Wide Angle and Fisheye Lens -
$200-$300+
Phone Tripod
Flexible Tripod - ~$8
~$5 on Amazon
Space is cool!
Space is cool!
Viewers During Live Broadcast
Simple can be effective
Simple can be effective
Viewers During Live Broadcast
Have fun!
TEST
TEST
TEST!
31
Jennifer Watson
Meteorologist/Social Media Specialist
The Weather Channel
jennifer.Watson@weathergroup.com
@jenniferwea...
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Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016

Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016

Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016

  1. 1. Facebook Live: What We’ve Learned Jennifer Watson Meteorologist/Social Media Specialist The Weather Channel jennifer.Watson@weathergroup.com @jenniferweather @jenniferstorm9@jwatson_wx
  2. 2. Why Facebook Live?
  3. 3. FB Live is a fun way to interact directly with your fans. CONNECT
  4. 4. Unique and exclusive content that gives fans the ability to engage in a two-way conversation and immerses them in your brand. What content should be in your Facebook Live?
  5. 5. Allows you to go in-depth on a service or product.
  6. 6. Do what makes sense for your brand.
  7. 7. FACEBOOK LIVE BEST PRACTICES
  8. 8. Make sure you have a solid internet connection Test all locations where you will be shooting so there are no surprises during your FB Live.
  9. 9. • Fun fact about the topic that will be discussed, but don’t give it all away. • Tell fans to ask questions, which will be answered during the FB Live. TEASE Your Facebook Live
  10. 10. Remind audience that they can “opt-in” to receive live notifications. •Post a comment with an image showing how. •Can also do during your FB Live.
  11. 11. Give fans a tease, but don’t give it all away. Facebook Live post copy
  12. 12. Countdown Slate • Helps get the conversation started. • Prescheduling/virtual waiting room for viewers.
  13. 13. It’s Show Time!
  14. 14. Balance between recognizing the viewer's & getting right to the topic of conversation.
  15. 15. Answer questions within the first 2-3 minutes so audience feels engaged.
  16. 16. Limit Camera Movement Move for a reason
  17. 17. Post comments during the FB Live to help drive the conversation.
  18. 18. Let fans know to see your page posts at the top of their news feed to select, “see first.”
  19. 19. Good opportunity to tease to your next FB Live if the time and date are already set. Don’t draw out the good bye.
  20. 20. Post Facebook Live • Edit post copy after your FB Live ends to make your content more evergreen. • Edit thumbnail image after the live broadcast ends so there is a more appealing image, instead of a random shot of the broadcast.
  21. 21. Pre-edit
  22. 22. Post-edit
  23. 23. Add video tags to make your FB Live more discoverable.
  24. 24. Equipment Shotgun Mic- $199-$299 Light Kit - $70-$115 Wide Angle and Fisheye Lens - $200-$300+
  25. 25. Phone Tripod Flexible Tripod - ~$8 ~$5 on Amazon
  26. 26. Space is cool!
  27. 27. Space is cool! Viewers During Live Broadcast
  28. 28. Simple can be effective
  29. 29. Simple can be effective Viewers During Live Broadcast
  30. 30. Have fun! TEST TEST TEST!
  31. 31. 31 Jennifer Watson Meteorologist/Social Media Specialist The Weather Channel jennifer.Watson@weathergroup.com @jenniferweather @jenniferstorm9@jwatson_wx THANK YOU

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