5 Digital Marketing Tips | Devherds Software Solutions
Facebook Live: What We've Learned, Jennifer Watson, Social Fresh Conference 2016
1. Facebook Live:
What We’ve Learned
Jennifer Watson
Meteorologist/Social Media Specialist
The Weather Channel
jennifer.Watson@weathergroup.com
@jenniferweather @jenniferstorm9@jwatson_wx
3. FB Live is a fun way to interact directly with your fans.
CONNECT
4. Unique and exclusive content
that gives fans the ability to
engage in a two-way
conversation and immerses
them in your brand.
What content
should be in
your Facebook
Live?
8. Make sure you have a
solid internet connection
Test all locations where you will
be shooting so there are no
surprises during your FB Live.
9. • Fun fact about the topic that
will be discussed, but don’t
give it all away.
• Tell fans to ask questions,
which will be answered during
the FB Live.
TEASE Your
Facebook Live
10. Remind audience that they can
“opt-in” to receive live notifications.
•Post a comment with
an image showing
how.
•Can also do during
your FB Live.
11. Give fans a tease, but
don’t give it all away.
Facebook Live post copy
12. Countdown Slate
• Helps get the conversation started.
• Prescheduling/virtual waiting room
for viewers.
18. Let fans know to see your page posts at the
top of their news feed to select, “see first.”
19. Good opportunity to tease to your
next FB Live if the time and date
are already set.
Don’t draw out the good bye.
20. Post Facebook Live
• Edit post copy after your FB Live
ends to make your content more
evergreen.
• Edit thumbnail image after the live
broadcast ends so there is a more
appealing image, instead of a
random shot of the broadcast.