Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
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Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019
- 1. Jason Keath, CEO + Nicole D’Alonzo, Partner THE STATE OF SOCIAL MEDIA IN 2019
- 2. THE STATE OF >
- 3. 2.8 BILLIONMONTHLY ACTIVE USERS ACROSS ALL FACEBOOK APPS
- 6. We don't let any of our News Feed or Instagram Feed teams set goals around increasing time spent. – Mark Zuckerberg
- 7. FACEBOOK’S FOCUS ON STORIES
- 8. FB STORY SCREEN REAL ESTATE GROWTH 0% 13% 20% 30% 2017 2018 2019
- 10. FACEBOOK WATCH ORIGINAL VIDEO ‣Facebook Watch focus ‣Weekly content, return watchers ‣1 minute watch time or more ‣3 minute length or longer
- 11. INSTAGRAM THE STATE OF >
- 12. NEW TIKTOK INSPIRED “CLIPS”
- 13. HIDING INSTAGRAM LIKES COMING TO AMERICA
- 14. 60% OF IG ACCOUNTS USE EXPLORE TAB
- 15. FEED VS. STORIES
- 16. INSTAGRAM'S DOWNLOADS FELL 9% IN 2019 IG FEED ENGAGEMENT CONTINUES STEADY DECLINE
- 17. NEW INFLUENCER AD FORMAT Branded Content Ad ‣ “Paid partnership with…” ‣ Can be promoted to full site ‣ Any influencers apply
- 18. TWITTER THE STATE OF >
- 19. MONETIZABLE DAILY ACTIVE USERS NEW TWITTER USER METRIC
- 20. NEW TWITTER USER METRIC
- 21. TWITTER’S USER GROWTH IS STRONG
- 22. NEW TWITTER CAMERA UX
- 23. TWITTER USERS ARE 20% MORE LIKELY TO RECALL ADS
- 24. A GROWING SOCIAL ECOSYSTEM THE STATE OF >
- 25. LINKEDIN It’s all about video. ‣ Revenue up 29% ‣ Session time up 30% ‣ Video ads = 3X time spent ‣ Live video beta launches
- 26. Snapchat now reaches 90% of all US 13 to 24-year-olds
- 27. SNAPCHAT GROWTH, ANDROID AND FILTERS
- 28. BIG LOAN! SNAPCHAT’S CASH ON HAND 2017-2019
- 30. TIKTOK’S RISE
- 31. “WE DON'T SPARK TRENDS, WE SET THEM ON FIRE” TIKTOK US PITCH DECK LEAKED
- 32. MONTHLY ACTIVE USERS - USA
- 35. Questions? jason@socialfresh.com – nicole@socialfresh.com THE STATE OF SOCIAL MEDIA IN 2019
Editor's Notes
- Welcome to the State of Social Media for 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
- Monthly Active Users across all the Facebook family of apps. “Ecosystem” is what Facebook will begin to focus more of their attention on. Their family plan, so to speak. Family of apps. Family of messaging options. Family of video options. Family of ad options. FB = 2.3b MAU, up 2.2% from last quarter Facebook plans to eventually phase out Facebook specific user metrics. Showing the platform is losing steam. But the larger app community is not. With WhatsApp, Instagram, and Messenger making up any momentum loss from the mother ship. Per Edison Research 6% of US adults, 15 million, say they are not using Facebook anymore, compared to 2017. And yet, profits are up 61% year over year. Incredible numbers for a 15 year old tech company. Facebook has weathered a massive storm in 2018.
- Monthly Active Users across all the Facebook family of apps. “Ecosystem” is what Facebook will begin to focus more of their attention on. Their family plan, so to speak. Family of apps. Family of messaging options. Family of video options. Family of ad options. FB = 2.3b MAU, up 2.2% from last quarter Facebook plans to eventually phase out Facebook specific user metrics. Showing the platform is losing steam. But the larger app community is not. With WhatsApp, Instagram, and Messenger making up any momentum loss from the mother ship. Per Edison Research 6% of US adults, 15 million, say they are not using Facebook anymore, compared to 2017. And yet, profits are up 61% year over year. Incredible numbers for a 15 year old tech company. Facebook has weathered a massive storm in 2018.
- New Page Quality info from Facebook about content and users they are policing in your page or group.
- “We rank feeds to encourage meaningful social interactions -- helping people connect with friends, family and their communities.”
- Over the last 18 months we’ve seen Facebook go from no stories, to a large portion of their most valuable screen real estate be dominated by Stories.
- Over that time period we’ve seen Stories now take up 30% or more of the Facebook home screen.
- Which drove Facebook to 500 million daily active users. Facebook now has 3 story platforms that are all more than twice the size of Snapchat’s story numbers.
- Update to newsfeed ranking of video content.
- Just like TikTok, “Clips” allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.
- Adding USA soon ✅ Australia ✅ Brazil ✅ Canada ✅ Ireland ✅ Italy ✅ Japan ✅ New Zealand
- Quote from Sheryl Sandburg on Q2-2019 Earnings Call.
- Source: RivalIQ Benchmark Report
- Source: Bank of America report, data from Sensor Tower. https://www.fool.com/investing/2019/09/11/are-social-media-users-abandoning-facebook-and-ins.aspx Source: TrustInsights.ai Snapchat, Twitter, and Pinterest downloads are up YoY.
- These are the users that see ads.
- MDAU up again. Biggest user growth in 2 years. Revenue up 18%, again. One test that could have larger implications for Twitter later this year is we have seen some accounts that are being shown way more ads than normal. Some are saying they’ve seen 10X the number of ads lately than normal. Twitter acknowledged this was a test. If the user behavior they see tells Twitter more ads would not dent platform use, expect to see a much larger ad inventory later in the year for Twitter.
- They are drilling down to their highest quality users and focusing on a metric where they see real growth.
- This is as close to a Stories feature as Twitter has created. Swipe right to access a full screen camera. Capture photo, video, or live video. Video will auto loop up to 60 seconds on Twitter now. Includes simple Story like caption overlays. Location and hashtag recommendations. This will produce more vertical content for Twitter Moments/Trends.
- Compared to users who see similar ads on other social networks. 21% more likely to say those ads influenced their decisions. 120% more likely to message a brand directly
- Source: LinkedIn Q4 2018 earnings
- Biggest user growth in 3 years for Snapchat. Snapchat said the majority of this user spike was from their Lens filters trending off platform. But a large portion of their growth and retention momentum is because their Android app doesn’t suck anymore.
- Snapchat user growth is finally climbing again. Mainly because they have fully rolled out a usable Android app. In Q2 they saw 7 million new downloads in a few weeks.
- Snapchat user growth is finally climbing again. Mainly because they have fully rolled out a usable Android app.
- In one chart.
- 30 million MAU - USA 69% of users are 16-24 Hashtag challenges start at $150k a day
- Americans open the app eight times a day, spending 46 minutes a day there
- TikTok
- TikTok
- Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.