Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com

1. THE 50 FRESHEST SOCIAL
MARKETING TOOLS TODAY
Sarah Evans, Sevans Strategy
T: @PRsarahevans IG: @sarahevans E: prsarahevans@gmail.com

2. Here’s the
breakdown:
(Don’t worry, I have them
all archived for you!)
TOP TEN:
1. “Tools that make my
life easier”
2. Curating and sharing
content
3. Building relationships
4. Amplification, CTAs
5. Productivity

3. Think Human First.
Our social footprint follows us.
What we share today, tomorrow,
will be visible years from now.
We are among the “firsts” to think
about the implications of our
digital legacy, not just “in
print.”
What do you want others to see
about you in the future?
👶🏽👧🏻🧒🏾👦🧑🏼👨👩🏻‍🦱👩🏾‍🦰
👩🏿‍🦳👱🏼‍♀👨🏼‍🦲👵🏻🧓🏼👲🏻🧕🏽
@PRsarahevans / @sarahevans

4. It doesn’t have to
merely be a business
transaction.
@PRsarahevans / @sarahevans

5. #micromoments
All of the brief opportunities that exist with each
brand-started and customer-driven story.
@PRsarahevans / @sarahevans

6. #micromoments
● People experience 150
moments per day
● Change what those
“moments” look like
● Create value, meaning
● Non-purchase moments
● Emotionally-connecting
moments
@PRsarahevans / @sarahevans

7. Quick Content Funnel - Daily
Create a single press release,
video or image
This is the premise for every other post that
has to do with this topic. You will edit it for
other social networks, thus repurposing in a
sense, but being mindful of other networks.
Share, track and revamp
See what content resonates where and
revamp the next day to create better
communities.
Digital Editorial Calendar
Create tactics for every other social
network from this one piece
Blog, still image, quote pull out, bulleted
list, guest post, etc....
03
01 02
@PRsarahevans / @sarahevans

8. Top 10 tools that make my life easier
1. Apps4Life
2. Later
3. Smartsheet
4. Slack
5. Evernote
6. INK
7. Promo.com
8. Linkin.bio
9. CloudHQ
10.IFTTT

9. Smartsheet
(as an editorial calendar)
smartsheet.com

10. Apps4Life
Instagram
Caption Maker
http://apps4lifehost.com/Instagram/CaptionMaker.html

11. INK
Need: Desktop
inkforall.com

12. Content
Performance
Optimization (CPO)
● Engage with the
micro-audience
○ Use language in a way
that your audience
understands
○ In a style they like to
engage with
● Convince
○ Use language to achieve
your goal
■ To move
■ To persuade
■ To educate
@PRsarahevans / @sarahevans
The rise of art & science
to achieve winning content
Pleasing humans and algorithmic judges.
A new dawn of AI tools is approaching,
where this research is at your
fingertips and becomes capable to
analyze your content and suggest how
to make it better.

13. Linkin.bio
Need: Instagram, desktop
Linkin.bio

14. Top 10 tools for creating & sharing content
1. Canva
2. Unfold
3. Giphy
4. Autogram
5. Glorify Design
6. BuzzFeed Community*
7. Figma
8. Place it
9. Ghost 3.0
10.Medium
*and reddit, Slide Share, Twitter threads, Facebook groups, etc...

16. Glorify Design
Need: Desktop
glorifyapp.com

17. Place it
Need: desktop,
intermediate understanding
of design
placeit.net

18. AutoGram
Need: Podcast + email
https://make.headliner.app/

19. Pulse QA
Need: Chrome, Linkedin,
some tech know-how
https://chrome.google.com/
webstore

20. Ghost 3.0
Need: Domain name,
intermediate understanding
of websites
ghost.org

21. Top 10 tools for building relationships
1. Muck Rack
2. Flock Network
3. Cision
4. Link2Sheet
5. High Profile
Alert
6. We Find
7. HubSpot (free)
8. Conviva
9. Listen Notes
10.Spark Toro

22. We are reaching a breaking point.
We are reaching a peak time of
highly curated, largely inflated
and, at times, distractingly
dishonest content sharing.
Consumers consider reviews more influential than
influencer or celebrity endorsements - @PwC (4/22/19)
@PRsarahevans / @sarahevans

23. High Profile Alert
Need:
Twitter + email
highprofilealert.com

24. Flock Network
Need: Twitter, email
Flock.network

25. Spark Toro
Trending
Need: Desktop, Twitter
account
sparktoro.com/trending
Not yet launched publicly,
but, they do have:
● Fake Follower Audit
● Trending***
● SparkScore

26. Listen Notes
Need: Desktop
listennotes.com

27. We Find
Need: Desktop, Chrome,
Instagram
trywefind.com

28. Top 5 tools for amplification, calls-to-action &
repurposing content
1. Sniply
2. Linkin.bio
3. Headliner
4. Click2Tweet
5. AdinboxMe
6. Bit.ly
7. Squawk
8. substack
9. Chroma Stories
10. CloudApp

29. Headliner Video
Headliner.app
$Freemium
$12.05 (monthly)

30. Chroma Stories
Need: iPhone, iPad,
Instagram
https://apps.apple.com/us/app/chrom
a-stories-create-edit/id1444264342

31. Squawk
Need: Twitter, desktop
squawk.dev

32. CloudApp
Need: Desktop
getcloudapp.com
● Innovative use cases
for video
● Screen record, GIFs,
multiple windows
● Plan, draft, and revise
marketing campaigns
● Share screenshots of
performance metrics,
communicate revisions,
and feedback on
marketing assets

33. substack
Need: Desktop, some
publishing experience
substack.com
Import from Mailchimp, Wordpress, Tinyletter,
Revue, Medium, or website.
Publishing is free. Once you start charging,
there's a 10% fee on top of credit card fees.

34. Top 10 tools for productivity
1. Calendly
2. CloudHQ
3. Boomerang
4. Multi Email
Forward
5. Qlearly
6. Grammarly
7. MixMax
8. Is this big enough?
9. Get Emoji
10. Evernote

35. Multi Forward
Email by CloudHQ
Need:
Google Chrome + Desktop
https://chrome.google.com/webstore/detail/multi-email-forward-by-cl/baebodhfcfpnmnpnnheadibijemdlmip

36. Mixmax
Need: Email, desktop,
distribution lists,
marketing materials,
messaging
mixmax.com
Email + phone +
calendar
$9 to $40 per month

37. “Is this big
enough”
Need: desktop, email,
images
isthisbigenough.com

38. Qlearly
Need: Chrome, desktop,
mobile
qlearly.com

39. A new tool, just for you.
https://qlearly.com/x/b/digitalPR

40. CALL-TO-ACTION
Who is your +1?
Someone you can bring to the table who is DIFFERENT from you.
Make a point to get more women, minorities, LGBTQ and those
often left “unseen” a seat at the decision making tables.
Sometimes all it takes...is you.
(Inspired by @carriekerpen)