This document provides 10 tips for driving organizational change through social media integration. It advocates for appointing a social media czar to lead strategic efforts, emphasizes engaging employees and customers, and stresses analyzing metrics to guide improvements. The final tip cautions against seeing online connections as real relationships and advocates thinking holistically about social media's role in business.

1. Revolutionizing Corporate Communication 10 Tips for Driving Organizational Change 1

2. OUR MISSION 2 WORLD DOMINATION Complete integration of social media into every internal and external communication effort in a way that makes sense for our Company and meets Customer expectations.

3. Third World Social Media 3 LET’S HOPE THERE’S NOT A CRISIS But… No Vision No Infrastructure No Analysis No Momentum

4. & 4

6. Redundant

9. Brand-centric

12. Information

14. 4. PR & Marketing 11 PR MARKETING

15. Customers 12 What are your Customers saying What do they want Need people who can think,speak and advocate for them

16. 5. Numbers 13 Blah, Blah, Blah.

17. Trends, Patterns & Value 14 DAZZLE ME! DAZZLE ME! DAZZLE ME! What are the numbers tying to tell you? What are you trying to prove? What should we be doing differently? What do you going to do about it? Who cares?

18. CASE STUDY: Social Media Fare Sale 15 7

19. 6. Twitter & Facebook 16

20. Think Bigger 17 BLOG SEO Social Media Home Base Control the Message Lead Generation Analytics Blogs Forums email Photo Video Internal Communication

21. 7. Employees 18

22. Employees 19

23. 8. Lawyers 20

24. Risk & Reward 21 Need to recognize exceptions Balance risk and reward Build relationships with your legal team

25. 9. Contests 22

26. Becoming a Social Business 23 What other parts of your business can benefit from social media How can you integrate your efforts to across channels to maximize results What value can you provide beyond fun and games

27. 10. Malcolm Gladwell 24 “The evangelists of social media seem to believe that a Facebook friend is the same as a real friend” “Online relationships are weak” “Twitter is a way of following (or being followed by) people you may never have met” “Facebook is a tool for keeping up with people you would not otherwise stay in touch with.”

28. You 25 BRING IT!

29. CONTACT ME ANYTIME 26 Pberg@LinhartPR.com @paulaberg

30. Instinctively knows your brand, operations, and policies Understands the inner workings of your organization and has established relationships with leaders and key internal stakeholders - meaning they know how to get information quickly, who to get it from, and how to incite internal action when needed Has a natural gift for messaging and embodies your brand, voice, and persona Can think like and empathize with your employees, customers and stakeholders Has a thick skin and the maturity to always take the high road Can recognize and prevent crises before they occur Is willing to personally take it on the chin to protect and defend your organization – both internally and externally Has a hunger to do amazing work and a willingness to put in the extra time and effort to do it Is social media savvy and possesses general knowledge of relevant digital platforms Is able to lead and inspire the internal change that will be needed to make your organization a truly social business 10 Qualities for Your Perfect Social Media Manager 27