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UNLOCKING
CREATIVITY
With
Jason Keath, Social Fresh Conference
20 WAYS TO BE MORE CREATIVE
Unnoticed routines are
the enemy of creativity.
UNLOCKING CREATIVITY
BRUSH UP
AGAINST LIFE
(Inspiration)
UNLOCKING CREATIVITY
Brushing Up Against Life UNLOCKING CREATIVITY
1. Read More!
Outside of your expertise
Brushing Up Against Life UNLOCKING CREATIVITY
2. Travel More
Welcome to Tampa!
Brushing Up Against Life UNLOCKING CREATIVITY
3. Learn Stuff
Languages, cooking, science, school, art
Brushing Up Against Life UNLOCKING CREATIVITY
4. Get Really Really
Good At Something
AKA. Expertise
Creativity happens when
expertise brushes up against
life experience.
UNLOCKING CREATIVITY
Brushing Up Against Life UNLOCKING CREATIVITY
5. Challenge Yourself
AKA The Learning Zone
Brushing Up Against Life UNLOCKING CREATIVITY
6. Notice Routines
Pattern Interruption
Brushing Up Against Life UNLOCKING CREATIVITY
7. Surround Yourself
With Creative Fire Starters
Hang out with creative people
CONNECTING IDEAS
(Association)
UNLOCKING CREATIVITY
Connecting ideas UNLOCKING CREATIVITY
8. Do Not Subscribe
To False Creative Idols
We are All creative and can ALL be more creative
UNLOCKING CREATIVITY
Most people do not need to break out
of the box to become more creative,
they can simply focus on making the
box better.
— Tom Webster
Connecting ideas UNLOCKING CREATIVITY
9. More Time (a)
Incubation
Connecting ideas UNLOCKING CREATIVITY
9. More Time (b)
Poptarts
Connecting ideas UNLOCKING CREATIVITY
10. More Ideas
50 for every solution, if a team 100 for every solution
You don’t get from napkin to
novel without a few hundred
hours of hard work.
UNLOCKING CREATIVITY
Connecting ideas UNLOCKING CREATIVITY
11. More Bad Ideas
Two kinds of bad ideas: Obvious & Absurd
BRAINSTORMING
(Association)
UNLOCKING CREATIVITY
The Corporate America
brainstorm is a watered down
clone of what it was born to be.
But it can be saved.
UNLOCKING CREATIVITY
Brainstorms UNLOCKING CREATIVITY
12. Send A Brief
With examples of target ideas
Brainstorms UNLOCKING CREATIVITY
13. Pre-generate ideas
20 ideas per person
Brainstorms UNLOCKING CREATIVITY
14. Anonymize ideas
Remove judgment, even playing field
Brainstorms UNLOCKING CREATIVITY
15. Pre-organize Ideas
Match up and categorize like ideas
Brainstorms UNLOCKING CREATIVITY
16. Improve Ideas As Team
Rate, augment, combine
Brainstorms UNLOCKING CREATIVITY
17. Find Three Ideas
Two thoroughbreds, one unicorn
BETTER TEAMS
(Partners)
UNLOCKING CREATIVITY
Brainstorms UNLOCKING CREATIVITY
18. Find A Partner In Crime
Stop trying to be creative by yourself
Brainstorms UNLOCKING CREATIVITY
19. Humble Brainstorm Leaders
Can give credit, do not need to own everything
Brainstorms UNLOCKING CREATIVITY
20. Human Brainstorm Leaders
Self-deprecating, casual, no pre-determined results
Brainstorms UNLOCKING CREATIVITY
21. Confident Brainstorm Leaders
Experienced, speakers, can interrupt & redirect
Brainstorms UNLOCKING CREATIVITY
22. Use Balanced Teams
Team members that have worked
together combined with outsiders/newbies
Brainstorms UNLOCKING CREATIVITY
23. Reach Outside Your Organization
Bring in experts on related topics
Brainstorms UNLOCKING CREATIVITY
24. Give Teams Autonomy
Room to play
UNLOCKING CREATIVITY
Q&A
Thanks from…
Jason Keath, Social Fresh Conference

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WORKSHOP: Unlocking Creativity with Jason Keath - Social Fresh Conference 2015

Editor's Notes

  1. Nicole went to school for nutrition, got her yoga teaching certificate
  2. First rolling suitcase