Handwritten Text Recognition for manuscripts and early printed texts
Why Social Media is Vital for Corporate Social Responsibility
1. Yianni Garcia , #digitalmarketing , #communitymanager , @mcgrawhillcos
corporate social responsibility , #socialmedia
Monday, October 25, 2010
2. “There was a time when we only
focused on reducing own
environmental footprint. Today, we
look for ways to help reduce CO2
emissions across the board, and we
do that by talking with our
stakeholders individually through
social media.”
Michael Jacobson
Intel’s Director of Corporate Responsibility
Monday, October 25, 2010
3. 1/3
Fortune Global 100 Companies have active
corporate blogs.
7
Average number of blog posts per month.
8
Average Number of blogs per company in
the U.S.
Corporate blogs tend to be accessible from a single page on the company
website, providing a consistent look and tone of the blogs, even if the
subject matter of the blogs varies.
Monday, October 25, 2010
5. Intel Blog receives15,000 average unique
monthly visitors
Meaning... Consumers are actively seeking
CSR information beyond annual CSR reports.
Intel’s approach:
1. Robust websites dedicate to CR report
2. Extend message by blogging about CSR
3. Open communication with stakeholder
4. Gather insights and trends via blogsphere
Monday, October 25, 2010
6. Intel Blog receives15,000 average unique
monthly visitors
Meaning... Consumers are actively seeking
CSR information beyond annual CSR reports.
Intel’s approach:
1. Robust websites dedicate to CR report
2. Extend message by blogging about CSR
3. Open communication with stakeholder
4. Gather insights and trends via blogsphere
Monday, October 25, 2010
8. Two-thirds of American new media users feel
they can influence business practice by
voicing their opinions online, according to the
2009 Cone Consumer New Media Study.
79% of the participants of this study felt
more inspired to support a cause through
new media when they had the opportunity to
choose which issue a company will support
Crowdsourcing CSR Ideas
Monday, October 25, 2010