Andy Hobsbawn of Evrything delivers an address on the promising world where we can connect to and learn from all our devices. Behold, the 'internet of things.'

1. A
FACEBOOK
FOR
THINGS
Turning
physical
products
into
digital
informaCon
services
Andy
Hobsbawm
@ConnectEvrythng
©
Evrythng
Limited
|
2012
@ConnectEvrythng

2. TUESDAY,
AUGUST
10,
2010
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2012
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3. ©
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4. M2M!
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5. The
Web
of
things
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2012
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6. The
Web
of
things
©
Evrythng
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|
2012
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7. The
Web
of
things
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Evrythng
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|
2012
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8. PEOPLE + THINGS!
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|
2012
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9. Web
of
Things
+
Smartphones
Together,
it
gets
really
interesDng…
1 + 1 = 3
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|
2012
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10. People
+
Things
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|
2012
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11. Real
objects
part
of
the
real-­‐Cme
web
“
wmissing
shoes
hin
the
nxiously
for
You
on’t
need
to
unt
a
your
morning,
you’ll
Google
them.
”
Source:
Bruce
Sterling,
‘Shaping
Things’
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Evrythng
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|
2012
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12. The
future
is
here
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|
2012
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13. A
Facebook
for
things
Think
of
a
Facebook
for
things
−
individual
things
with
unique
a
digital
profiles,
like
we
have,
to
update,
share
and
add
to…
An
Ac)ve
Digital
Iden)ty
profile
for
every
thing.
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2012
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14. ©
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|
2012
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15. Photo
credit:
Feliciano
Guimarães
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Evrythng
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|
2012
@ConnectEvrythng

16. ConnecCng
people
+
products
• How to connect
product and
•
Accessories,
customer
experience?
Consumers
• How link a product
with own & 3rd party
• How to connect the digital services?
things I care about
• How to connect
into my social graph?
products through the
• How to easily find supply chain to end
digital content, customers?
community advice
and services linked
to my product? Producers
• How to share content
from or linked to my
product?
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Evrythng
Limited
|
2012
@ConnectEvrythng

17. “Product
RelaConship
Management”
Augmented,
social
Consumer
relaConships
product
experiences
based
on
a
product
• ‘Check-­‐in’
to
your
products
• Direct
customer
interacCon
• Connect
with
your
social
graph
• Customer
informaCon
&
analyCcs
• Access
value-­‐add
services,
• Digital
services
innovaCon
&
ops
funcConality,
proposiCons
integraCon
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Evrythng
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|
2012
@ConnectEvrythng

18. AcCve
Digital
IdenCCes
@
the
office
Office
desks
and
chairs
with
Ac)ve
Digital
Iden))es
can
augment
the
physical
office
experience
with
digital
services
Checking
into
a
desk
or
E.g.
phone
preferences
and
chair
makes
it
smart,
personal
voicemail
knowing
who’s
using
it
and
acCvated,
heaCng
adjusted,
automaCcally
configuring
documents
and
video-­‐
meeCng
room
preferences
conferencing
a^endees
to
that
individual
called
up
for
the
meeCng.
Could
automaCcally
enter
acCviCes
into
Cmesheets,
and
provide
overall
infrastructure
usage
data
to
faciliCes
managers
(incl.
energy,
lighCng,
etc)
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|
2012
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19. NOT
generic
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2012
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20. Unique
idenCty
=
unique
relaConships
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Evrythng
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|
2012
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21. The
consumer
proposiCon
more to this product
than meets the eye!
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Evrythng
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|
2012
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22. The
consumer
proposiCon
Augmented
product
experience
Getting the most out of the
things you own and use#
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Evrythng
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|
2012
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23. The
marketer
proposiCon
Everyone
is
unique,
and
now
so
are
their
products
Unique
ID
turns
products
into
owned
digital
media
Enabling
personalisaDon
Triggered
at
the
right
moment
Powered
by
real-­‐Dme,
social
data
Each
interacCon
creates
richer
layers
of
data
and
more
targeted
communicaCons
MulDple
apps
(e.g.
anC-­‐counterfeit),
single
ID
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|
2012
@ConnectEvrythng

24. Every
Thing
Connected
An
apps
/
services
ecosystem
driven
by
connected
things
using
ADI
profiles
Pugng
things
on
the
Web
and
managing
how
they
interact
with
each
other
and
other
people
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Evrythng
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|
2012
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25. The
future?
If
you
thought
there
was
a
lot
of
communicaDon
on
the
internet
today…
Just
wait
unDl
all
the
things
start
talking
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Evrythng
Limited
|
2012
@ConnectEvrythng