22. â A lot of my team do use
Facebook in their
personal lives. â
People
Assess your customersâ activities
23. â I want my diverse team to share
experiences, discuss ideas and
support one another in an open
environment. â
Objectives
Decide what you want to accomplish
24. â I also want them to
think I am hip and cool. â
Objectives
Decide what you want to accomplish
25. â But this is a big change!
My team must be allowed to allocate
time to make this work. â
Strategy
Plan for how relationships with customers will change.
26. â I need a SOCIAL
BUSINESS COMMUNITY. â
Technology
Decide which social technologies to use.
27. â A social networking application
would be perfect for this. â
Technology
Decide which social technologies to use.
28. The IT department deploy a social networking applicationâŚ
âŚâŚquickly.
39. Crea*ngâŠTheâŠSocialâŠWorkplace⊠@DavidChris
3 Learning Points:
â˘âŻ Social technologies enable the strategy, they donât define it !
â˘âŻ The âchange in mindsetâ required should not be under-estimated
â˘âŻ Social Media is about PEOPLEâŚ
5 Top Tips:
â˘âŻ Find the hook ! (reduce email by 50%?)
â˘âŻ Start small â Quick Win â BIG Impact
â˘âŻ Be CREATIVE
â˘âŻ Be PASSIONATE
â˘âŻ Stop! Think SocialâŚ.
www.stopthinksocial.com