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Social  Media  Campaign  Trend  in  
Indonesia  
Where  is  Everyone?  
2002-­‐2007  Friendster  
2006-­‐2007  Website/Microsite  
2007-­‐2009  Viral  
2007-­‐2010  Bloggers  
Blogger  meetups  powered  by  brand  
2010  Facebook  Page  &  ApplicaMon  
2011  Brand’s  TwiOer  Trending  Topic  
2011-­‐now  social  media  sophisMcated  
Social  media  content  
Brand  learns  along  the  way  
Hashtag  =  campaign?  
Social  media  channels  
•  Users’  content  submission  
•  Quiz  
•  Hashtag  baOle  
•  Votes  
•  Sweepstakes  
•  Purchase  and  earn  
•  Advance  gaming  
•  etc  
Brand  metrics  
Few  Case  Studies  
Social Media Campaign Trend in Indonesia
Social Media Campaign Trend in Indonesia
Social Media Campaign Trend in Indonesia
Social Media Campaign Trend in Indonesia
Customer  Care  in  Social  Media  
Most  Socially  Devoted  Brands    
  
#getaway  Mini  
  
@downyID  #thescentofpassion  
  
Pocari  Sweat  Heavy  RotaMon  Dance  
Cover  
  
Social Media Campaign Trend in Indonesia
#berburupahala  Instagram    
  
Samsung  –  Raisa’s  Musical  Note  
XL  Ask  The  Young  
Hari  Ibu  
Is  it  really  for  18+  target?  
Social Media Campaign Trend in Indonesia
KFC  
Uniqlo  
Nescafe  Journey  
Mazda  CX-­‐5  SkyacMv  
XL  #6BulanKemudian  
What’s  in  2013  and  beyond?  
Content  delivery  become  more  
opMmized  
Social Media Campaign Trend in Indonesia
TwiOer  TV  
Life  recording  VS  privacy  
Robert  Scoble  &  Google  Glass  
Memoto  Camera  
Summaries  
•  Learn  and  explore  new  ways  to  do  social  media  
campaign.  Keep  audiences  excited  with  something  
new.  
•  Social  media  can  be  used  not  just  for  brand  
awareness,  but  it  can  also  be  used  for  customer  
service  to  gain  customer  loyalty.  
•  Create  quality  contents  on  Facebook,  encouraging  
users  to  share  and  comment,  so  the  contents  could  
reach  many  fans  organically.  
•  Learn  to  turns  data  into  something  useful  and  
insighkul.  
THE  WHITE  BOOK  
•  Get  to  know  more  on  
Indonesia’s  users  in  many  
social  media  channels.  
•  Recapping  most  commercial  
campaign  study  cases  in  
Indonesia  2012.  
•  Music,  cinema,  and  social  
causes  in  Indonesia’s  social  
mediasphere.  
•  Concerns  on  the  openness  of  
social  media  in  Indonesia.  
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape
Social Media Campaign Trend in Indonesia

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