Chris Catania of Walgreens presented on how the company used community management strategies to build relationships, support culture change, and engage employees. Walgreens launched an internal social network and employee communities to connect employees, demonstrate business value, and support company objectives. Through strategic community management including roadshows, meetups, and active community participation, Walgreens saw over 1000 conversations in their first year, with 50% of employees joining. Moving forward, they aim to further rollout the social network and refine their strategies using new community data and research.
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Using Community Management Strategies to Build Relationships, Support Culture Change and Engage Employees
1. Using Community Management
Strategies to Build Relationships,
Support Culture Change, and
Engage Employees
CHRIS CATANIA
WALGREENS
DECEMBER 9–11, 2013
ORLANDO
SOCIALMEDIA.ORG/SUMMIT