In her Brands-Only Summit presentation, Garmin International's Carla Meyer teaches a class on how to earn adoption from the C-suite. She explains how to transition from earning buy-in to earning adoption and rolling your program out to all levels of the enterprise.

1. SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Earn adoption from the C-suite
and the front lines
CARLA MEYER
GARMIN INTERNATIONAL

2. Earn Adoption from the
C Suite and the front lines:
#Winning

3. Keys for Success
Evaluate Strategy/Plan Execute Build

4. Evaluate
 What is the state of social media in
your organization?
 Where do you want to take social
media for your company?

5. Strategy & Plan
 Develop your social media strategy
 Put an action plan together that supports your strategy
 This is your business case…now, sell it in!
Goals &
Objectives
Impact to
Business
Key
Milestones

6. Execute
 Think like an agency
 Assemble a robust social campaign
 Show people what you can do
#VIRBadventure

7. Build
 Show data
 Creative social campaigns
 Look for opportunities
 Plans you can scale
 Grow your team
@garmin Channel’s Followers
May 2015
27,000
January 2016
106,000

9. Repeat
 This process is continual – go back and repeat

10. Thank you!
Carla Meyer
Global Digital Advertising and Social Media Manager
Garmin International
@Meyer_Carla

11. Learn more about past and
upcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016