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VidCon 2016 Recap

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Ogilvy Consulting
Ogilvy Consulting

Second wave creators are leading the online video industry and generating more buzz than ever! You’ll learn about what the biggest creators and influencers are up to, the importance of super fans, best practices, and what Facebook and YouTube can bring to the table. It was definitely an exciting year at VidCon so don't miss out!

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Hello! Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo
Tell us where you’re dialing in from!
It will be available shortly on our blog! http://www.ogilvydo.com/category/events/webinars/ Ogilvy staff: It’s also on The Market! https://app2.crowdbase.com/o/ogilvy Are you on the go? You can join our webinars on mobile, too! Download from the App Store or Google Play Want this deck?
VidCon 2016 1
Three distinct audiences. Super Fans Creators Industry Leaders 2
The online video audience is made up of impassioned super fans that build communities around specific niches or genres. Communities LGBTQ Books Sneakers Gaming Kids Beauty Technology Food Pets Etc. Etc. 3
Brands are catching on to the power of influencer marketing, while many agencies are still adjusting. 4
Facebook was a much bigger deal this year. 5 VS.
Exhibition Hall was all about brand interactivity. 6
Video technology advances have given Creators a variety of new video capturing techniques, but it doesn’t replace storytelling as the priority. 7
Creators are becoming savvier when working with brands. 8
Creators, not Influencers. 9 • Talent • Production • Distribution
Three parties to keep happy. 9 • Brand • Creator • Creator’s audience
Talk to each other. 9 • Get to know each other • Set expectations early • Learn from each other
Questions? Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo

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VidCon 2016 Recap

  • 1. The webinar will start shortly… Thanks for joining us today!
  • 2. Hello! Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo
  • 3. Tell us where you’re dialing in from!
  • 4. It will be available shortly on our blog! http://www.ogilvydo.com/category/events/webinars/ Ogilvy staff: It’s also on The Market! https://app2.crowdbase.com/o/ogilvy Are you on the go? You can join our webinars on mobile, too! Download from the App Store or Google Play Want this deck?
  • 6. Three distinct audiences. Super Fans Creators Industry Leaders 2
  • 7. The online video audience is made up of impassioned super fans that build communities around specific niches or genres. Communities LGBTQ Books Sneakers Gaming Kids Beauty Technology Food Pets Etc. Etc. 3
  • 8. Brands are catching on to the power of influencer marketing, while many agencies are still adjusting. 4
  • 9. Facebook was a much bigger deal this year. 5 VS.
  • 10. Exhibition Hall was all about brand interactivity. 6
  • 11. Video technology advances have given Creators a variety of new video capturing techniques, but it doesn’t replace storytelling as the priority. 7
  • 12. Creators are becoming savvier when working with brands. 8
  • 13. Creators, not Influencers. 9 • Talent • Production • Distribution
  • 14. Three parties to keep happy. 9 • Brand • Creator • Creator’s audience
  • 15. Talk to each other. 9 • Get to know each other • Set expectations early • Learn from each other
  • 16. Questions? Hannah Law Vice President, Regional Social@Ogilvy @HannahLaw Rob Davis Executive Director Ogilvy NY @RobertJohnDavis Justine Herz Director Ogilvy NY @OgilvyAdvVideo