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What’s Next:
Cannes in
60 Minutes
Welcome
Suzanne Basra
Content & Internal
Communications Manager, UK
Ogilvy
Gemma Ginsberg
Account Manager
Ogilvy
Samantha Standring
Account Manager
Ogilvy
José Arteaga
Creative Digital Strategist
Ogilvy Consulting
Ben Evenett
Creative
Ogilvy
Tell us
where you
are dialing
in from!
What’s the weather
like in your city?
Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
Ogilvy staff: It’s also on
The Market!
themarket.ogilvy.com
CANNESIN
60MINUTES
#OgilvyCannes
#OgilvyCannes
Undertheinfluence
Onebigfamily
Humourvsheartstrings
Storytellingforthefuture
Theevolutionofagencies
#OgilvyCannes
UNDERTHE
INFLUENCE
#OgilvyCannes
#OgilvyCannes
#OgilvyCannes
#OgilvyCannes
#OgilvyCannes
#OgilvyCannes
RESPONSIBILE
PLATFORMS
TRANSPARENCY
FROM INFLUENCERS:
We will not work with
influencers who buy
followers
RESPONSIBILE
CONTENT
TRANSPARENCY
FROM BRANDS:
Our brands will never
buy followers
RESPONSIBILE
INFRASTRUCTURE
TRANSPARENCY
FROM PARTNERS:
We will prioritise partners
who increase
transparency and help
eradicate bad practices
throughout the whole
ecosystem
#OgilvyCannes
‘4in10peoplehavedeleted
oneoftheirsocialmedia
accountsdueto
privacyconcerns’
Edelman
#OgilvyCannes
#OgilvyCannes
ONEBIG
FAMILY
#OgilvyCannes
Achieving
authenticity
#OgilvyCannes
#OgilvyCannes
Whatcan
Ogilvydo?
ROOTS
OGILVYPRIDE
OGILVYWOMEN
THE PIPE
#OgilvyCannes
NOOR
The
Ogilvynetwork
#OgilvyCannes
#OgilvyCannes
#OgilvyCannes
Share
briefs
Exchange
program
Ogilvy
app
NetworkThoughts
#OgilvyCannes
Redefining
masculinity
#OgilvyCannes
‘Theplaygroundis
stilltheonlyplace
wherepurefascism
exists.Bigkids
stomponlittlekids’
EddieIzzard
#OgilvyCannes
Achieving
authenticity
The
Ogilvy
network
Redefining
masculinity
#OgilvyCannes
HUMOUR
VS.HEART—
STRINGS
#OgilvyCannes
CAUSE
DRIVEN
WORK
Cause
driven
work
#OgilvyCannes
#OgilvyCannes
Share The Meal The Lion’s Share
‘Byleveragingyourbrandtomakea
measurablesocialimpact,combined
withmeaningfulstorytellingyoucan
buildconsumertrustandgoodwill’
Forbes,SimonMainwaring
#OgilvyCannes
#OgilvyCannes
Stop The Horror
‘Hasadvertisinglost
it’ssenseofhumour
andforgottenit’s
placeinthebig
schemeofthings?’
SonalDarbal
ChiefCreativeOfficer
OgilvyIndia
‘Humourispersonal
andpowerful.Itlet’s
yousayyouprefer
yourdogtoyourson’
JohnMescall
GlobalExecutiveCreativeDirector
Mcann
#OgilvyCannes
#OgilvyCannes
Butisitafairbattle?
#OgilvyCannes
STORY—
TELLING
FORTHE
FUTURE
#OgilvyCannes
Long
isthenew
short
#OgilvyCannes
We’vestillgot
alottolearn
fromHollywood
#OgilvyCannes
#OgilvyCannes
Haveavoice.
Butmakesure
it’srightforthebrand.
#OgilvyCannes
“Mywhole
philosophyofBarbie
wasthat,through
thedoll,thelittlegirl
couldbeanything
shewantedtobe.
Barbiealways
representedthefact
thatawoman
haschoices.”
RuthHandler
#OgilvyCannes
WHAT’S
NEXTFOR
CANNES?
#OgilvyCannes
Seeallthewinnersat:
lovethework.com
#OgilvyCannes
Questions?
Suzanne Basra
Content & Internal
Communications Manager, UK
Ogilvy
Gemma Ginsberg
Account Manager
Ogilvy
Samantha Standring
Account Manager
Ogilvy
José Arteaga
Creative Digital Strategist
Ogilvy Consulting
Ben Evenett
Creative
Ogilvy
Thank you.

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