Digital disruption in healthcare means that brands face new opportunities, but also new challenges – shifting consumer expectations, the emergence of new business models and the proliferation of disruptors who seem to understand consumers better than their established counterparts. How brands face these challenges will determine how well they are placed to reap the opportunities that the Wellness Movement will present.

1. WELLNESSINNOVATION AND TRANSFORMATION

2. INSPIRING
2 DAYS
2

3. H&W
3
INFLECTION
POINT FOR
BRANDS

4. DO YOU
NEED TO
CHANGE?4

5. 5

6. AND THEY ARE WORLDWIDE
6

7. WHAT HAPPENS
IF YOU STAY
THE COURSE?
7

8. BLOCKBUSTER
8
“Neither RedBox nor Netflix are
even on the radar screen in terms
of competition, It’s more Wal-Mart
and Apple.”
Blockbuster CEO
Jim Keyes in 2008

9. WHAT DOES IT LOOK LIKE
9

10. BUT WHAT DOES
10
BUT WHAT
DOES CHANGE
MEAN?

11. 11
A NEW CHRISTMAS CAMPAIGN WON’T HELP…

12. 12
YOU CAN’T FAKE IT…

13. 13
TRADITIONAL BROADCAST MESSAGING INEFFECTIVE…

14. YOU CAN’T PROMISE YOURSELF OUT OF IT…

15. BUILD
15
BUILD
EXPERIENCES

16. BUILD EXPERIENCES
16

17. EASIER SAID
17
THERE ARE
WAYS
FORWARD

18. EASIER SAID
18

19. RISK, REWARD AND COST VARY
19
Cost
Reward Absorb
Hiring in team has less cost and slightly
less risk than acquisition
Acquire
Acquisitions are
costly and high risk
Build Internally
Accelerating and scaling
internal innovation reduces
risk of cultural clash
Risk
Partner
Risk of change
avoidance and partner
dependency
Build Externally
External units may thrive, but the
challenge will be integrating innovation.

20. BUILD INTERNALLY
20

21. BUILD EXTERNALLY
21

22. BUY & INTEGRATE
22

23. BUY (STANDALONE)
23

24. PARTNER
24
KEEPING YOU GOING SOS SUPPORT TIPS & TRICKS TO HELP
The Stoptober Messenger Bot

25. EASIER SAID
25
MANY
OPTIONS,BUT
WHICH ONE
FOR YOU?

26. WHERE ARE YOU?
26
Tipping Point
DIGITAL INVESTMENT
ENTERPRISEVALUE
OPERATIONAL
EFFICIENCY
AMPLIFY COMMUNICATION
NEW PRODUCTS, INFORMATION,
EXPERIENCES & SOLUTIONS
TRASFORM/DISRUPT BUSINESS
MODELS
IMPROVED GO-TO-MARKET & AFTER
MARKET APPROACH
Gap between
potential and
actual results

27. CULTURE IS KEY
27

28. THERE ARE BUSINESS THAT BREAK THE MODEL
28

29. THANK YOU!
Thomas Crampton
Global Consulting Principal, Marketing
Transformation
OgilvyRED
thomas.crampton@ogilvy.com