China’s e-Commerce is already the largest in the world, growing at exponential speed and dealing devastating blows to traditional brick-and-mortar retailers. So with every imaginable product and experience just a click away – how are we making brands matter? In this webinar with Mike Zhu, Head of eCommerce & Analytics at Ogilvy Shanghai, we will discuss how customers are interacting with brands in e-Commerce and explore new strategies that will help you win in this environment.

1. Powered by
What’s Next:
The Rise of
Chinese e-Commerce

2. Welcome
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Mike Zhu
Head of eCommerce
& Analytics
Ogilvy China

3. Tell us
where you
are dialing
in from!
What’s the weather
like in your city?

4. Do you
want this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
Ogilvy staff: It’s also on
The Market!
themarket.ogilvy.com

27. Questions?
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Mike Zhu
Head of eCommerce
& Analytics
Ogilvy China

28. Thank you.