For the last eight years brands have invested billions into social media programs and now many are scratching their heads… “What's the ROI of this content?”
In this webinar we break it down for you.
3. Tell us where you’re dialing in from!
What’s the weather like in your city?
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5. How digitally
mature are you?
CMOs globally have invested millions into social
media programs, but most have not been able
to quantify any results.
Has the promise of social been a swindle or are
we missing something?
May 2017
6. 81.5% of CMOs have
not been able to show
any impact or only
qualitative impact
from their social
media investments
*The CMO Survey, February 2017
https://cmosurvey.org/
7. Social media is
perceived to
contribute little to
company performance
*The CMO Survey, August 2016
https://cmosurvey.org/
15. Six things these companies do (and you should too)
Treat social as a business investment
Requires a whole of business buy-in and an
alignment of people, process and technology.
Evidence based approach
The brand voice is built on research and is not
imagined in a vacuum.
Customer centric
Treat service dialogues as boon and not a burden.
Understand the new context
But don’t cut and paste what you learnt in the
call centre.
Content is created deliberately
Create content that sells and measure it
Using behavioural science to persuade
You are not alone, use science to help you be
more persuasive.