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Into the Time Capsule
31 Predictions for the Next 20 Years of Events
2014 @danberger
I am an event
goer.
I am an event
planner.
I am an event
believer.
31 Predictions for the Next 20 Years of Events (2014)
Businesses spend 1% of their revenue on
events and meetings.
Meetings and events account for $565 B
global spend.
Hotel revenue from meetings and events is
$103 B.
“A Survey of Meeting and Event Planning Professionals and Hotel Operators,“ Frost and Sullivan, March 2013
August 2014 @danberger #techsytalk
Futurist (n)
a person who studies the future and makes
predictions about it based on current trends.
August 2014 @danberger #techsytalk
31 Predictions for the Next 20 Years
August 2014 @danberger #techsytalk
The Discipline of Event Planning
Special Events Magazine
"Lifting the Curtain on Live Events," Think with Google, 2014
Brookings Institute
There will be more events.
25% of Corporate Planners expect events in 2015.
Live Nation Concert Revenue was up 29% in Q1 of 2014.
Google search for sport tickets up 32% from 2 years ago.
Oh, and the middle class will grow from 2B to 5B by 2030.
The number of event planners will
continue to rise significantly.
Event planners will be more
strategic than ever.
Event planning will be a more
respected and common field.
“Meeting design” and “meeting
consolidation” will be
commonplace terms.
August 2014 @danberger #techsytalk
Event Marketing
Events will be a part of a full-
365 marketing plan.
Sponsorships will be integrated
into the experience.
“Internet Trends 2014” by KPCB
True ROI will be achievable.
August 2014 @danberger #techsytalk
Event Technology
Event planning as we know
it will be automated.
Virtual audiences will be
a basic component of events.
1990s 2010s
Event planning software will
be free and integrated.
Custom event apps will
no longer exists.
Group business will be booked
mostly online.
August 2014 @danberger #techsytalk
Event Logistics
Event space will be more
commoditized than ever.
Everything you will need will
be available on-demand.
Event security will face some
of its biggest challenges.
Events will mostly be indoors
or under covered structures.
August 2014 @danberger #techsytalk
Event Business Model
There will be a subscription
model for events.
There will be no cash at
events.
Events will be crowdfunded.
Illegal events will be more
difficult to control.
Free events will be expected by
consumers.
August 2014 @danberger #techsytalk
Event Content
Education will be the key
component at meetings.
Content will be crowdsourced.
Events will be an artist’s
dominant source of income.
August 2014 @danberger #techsytalk
Event Attendees
Events will be smaller and
more intimate.
Discovery will be seamless
and perfect.
People will pay more money
to experience not attend.
Fans will replace audiences.
Source: eMarketer, April 2014
Face-to-face interactions will
be even more coveted.
Events will be more important
than ever.
Into the Time Capsule
30 Predictions for the Next 20 Years of Events
2014 @danberger

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