Meetings in 2025 - Predictions for the future of our industry (Updated June 2016)

Meetings in 2025:
Predictions for the Future of Our Industry
Dan Berger

@danberger | #WEC16
Audience-Presenter Agreement
● Leave at any time. ⏳
● I’m @danberger. You are #WEC16.
● Steal everything.
● Participation encouraged.

@danberger | #WEC16
I am a participant.
I am a planner.
I am a supplier.

4,000 customers
100 countries
3 languages

Over 1.5 billion sq. ft. of event space
Over 1 million events created
Over 100 million attendees impacted

@danberger | #WEC16
I am a participant.
I am a planner.
I am a believer.
I am a supplier.

@danberger | #WEC16
Last year, I shared 10 trends...
6. Everything is a function space for meetings
and events.
7. Every industry is consolidating.
8. Traditional education is losing significance,
moving online, and becoming free.
9. Business models are changing due to
increased competition.
10. Technology is seamlessly integrating into
our lives.
1. Time is the most valuable resource in
business.
2. Events are becoming a strategic marketing
product.
3. Software is eating the world.
4. We’re transitioning from bureaucratic
hierarchies to technology-driven networks.
5. The sharing economy is not slowing down.

@danberger | #WEC16
1. Start by considering the global economy.
2. Dive into the U.S. economy.
3. Discuss the current trends in the hospitality industry.
4. What will hospitality look like in the future?
5. What might events look like?
6. Review current internet trends.
7. The new computing platform(s).
This year, I will go bigger.

@danberger | #WEC16
The Global Economy

@danberger | #WEC16
The Middle Class is Rising
● The size of the global middle class will increase from 1.8
billion people in 2009 to 3.2 billion by 2020.
● It will be 4.9 billion by 2030.
● The bulk of this growth will come from Asia.
● By 2030 Asia will represent 66% of the global middle
class population and 59% of middle class consumption,
compared to 28% and 23%, respectively in 2009.

@danberger | #WEC16Source: http://www.un.org/en/development/desa/policy/wesp/wesp_current/2016wesp_ch1_en.pdf
As the economies of the developing world grow domestically and contribute to the
global economy, so will the middle class.

@danberger | #WEC16
“The developing world’s emerging middle class
is a critical economic and social actor because
of its potential as an engine of growth.”
- Mario Pezzini

@danberger | #WEC16
The U.S. Economy

@danberger | #WEC16
The Future Economic State of the U.S.
YEAR Economy
2008 Last recession
2018 Next projected recession
2019 Expansion
2025 Projected end of an expansion
● From 1945 to 2001, and 10 cycles, recessions lasted an
average 10 months and expansions an average of 57
months.

@danberger | #WEC16
“A recession has occurred in the U.S. about
every five years, on average, since the end of
WWII; and it has been seven years since the
last one — we are overdue.”
- Michael Pento

@danberger | #WEC16
The Hospitality Industry

Notable industry acquisitions in the last ~24 months
Source: various.

@danberger | #WEC16
● At least 865 hotels, with 103,230 rooms, are currently
under construction and scheduled to open in the US in
2016.
● The global hotel industry revenue is predicted to reach
$550 billion US dollars in 2016. The industry revenue was
$457 billion US dollars in 2011.
● All key hotel metrics grew from ‘14 to ‘15 and again from ‘15
to ‘16. They are expected to continue to grow through ‘17.
Trends in Hotels

@danberger | #WEC16
Source: http://www.usatoday.com/story/travel/hotels/2016/01/10/new-
hotels-new-york-houston/78422660/
The 1.5% uptick in rooms opening this
year is still below the long-term
annual average of 1.9%.
Building activity has dramatically
increased, with 21% more rooms
under construction than a year ago

@danberger | #WEC16
● Consolidation is happening in every step of the hospitality
supply chain.
● Purchasing power and supply is becoming more
centralized.
● Pricing competitiveness may suffer.
● Similar direction the airline industry has taken.
What does all of this consolidation mean?

@danberger | #WEC16
“We expect to see more consolidation among
operators and real estate owners alike, whether
portfolio transactions or public-to-private
trades.”
- JLL 2016 Global Hotel Investment Outlook

@danberger | #WEC16
Internet Trends

@danberger | #WEC16
● There are 7.4 billion humans on Earth; 3 billion are now
online.
● In 2016, 51.8% of travelers who book trips via digital means
will do so using a mobile device.
Growth in Online Activity

@danberger | #WEC16Source: Mary Meeker, Kleiner Perkins Internet Trends 2016

@danberger | #WEC16
● Every 10-15 years major new cycles reshape the computing
landscape, bringing in a new product era.
A new computing era is upon us
● Each era has a gestation phase and a growth phase.
● We will grow from three to eight billion connected humans,
adding five billion new consumers into the global economy
Source: Dixon, Chris. “What’s Next in Computing?” published: 2/21/2016

@danberger | #WEC16
As computers increase in power and shrink in size, a new class of machines has emerged
roughly every ten years.
Source: “The chips are down for Moore’s law.” Nature. Published: 2/9/2016

@danberger | #WEC16
So what is the next computing platform(s)?
● Cars
● Drones
● Internet of Things
● Wearables
● Virtual Reality
● Augmented Reality

@danberger | #WEC16
“We are on the cusp of not one but multiple
new eras. The explosion of new devices, and
developments in software, especially artificial
intelligence, will make them [smart, useful, and
ubiquitous.”
- Chris Dixon

@danberger | #WEC16
Piecing it all together...

@danberger | #WEC16
The “Golden Age of Travel” will continue.

@danberger | #WEC16
The hospitality industry will be more
profitable than ever.

@danberger | #WEC16
A governing body for the meetings industry
will emerge.

@danberger | #WEC16
The Annual Meeting will become endangered.

@danberger | #WEC16
More event professionals will report to CEOs

@danberger | #WEC16
More events, with bigger budgets.

@danberger | #WEC16
We won’t be able to tell the difference
between real and virtual events.

@danberger | #WEC16
The room block will play second fiddle to
economic impact.

@danberger | #WEC16
Robots will setup and tear down rooms.

@danberger | #WEC16
Complex productions will be easier to
organize.

@danberger | #WEC16
AI will make events better for everyone.

@danberger | #WEC16
Second tier cities will become premier
destinations.

@danberger | #WEC16
But what if it’s all just a simulation?

Dan Berger
dan@socialtables.com
twitter: @danberger
snapchat: danjbeger
THANK YOU.

Please rate this session now
on the WEC16 smart mobile application
An overall WEC survey will be emailed to all
attendees after conference.
For more information please
visit the Registration Desk.

Meetings in 2025 - Predictions for the future of our industry (Updated June 2016)

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

More from Social Tables

More from Social Tables (20)

Recently uploaded

Recently uploaded (20)

Meetings in 2025 - Predictions for the future of our industry (Updated June 2016)