The innovations available within the hospitality marketplace today have evolved beyond simple, one-service focused products to become pragmatic, sensible solutions for cost-conscious, productivity-oriented, data hungry planners while simultaneously enhancing attendee engagement, communication, and satisfaction. Event and meeting planners are currently experimenting with technology– but if we’re honest, many are only playing with event tech on the periphery. The application of digital innovation to the events world has the opportunity to completely transform how planners create their events and interact with their attendees. As technology makes the map smaller and flattens the world of hospitality, can the meetings and event industry of the 20th century rise to meet the demands of the 21st century attendee? Can your company? Can you? Assets referenced: 73 Event Technology Tools: http://blog.socialtables.com/2015/03/10/free-ebook-73-event-technology-tools-2015/ Measuring Your Event’s Impact Using Mobile App Analytics: http://www.quickmobile.com/resources/appstract/measuring-events-impact-using-mobile-app-analytics

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The New Ecosystem of Event Technology
May 18, 2015

2. Hello, my name is Claire Harrington, CMP
Manager, Communications
Social Tables

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Audience Presenter Agreement
Get Out of Jail Free Card...
● You are free to leave any time (just no tomato throwing, please)
Join the Conversation...
● Tweet at me @ClaireRepass or @socialtables
Steal Everything!
● Take as many photos/notes as possible and share them!
● I can send you the deck as well > claire@socialtables.com

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Learning Objectives
1. Define the what (technology), why (innovation) and who (21st century attendee)
2. Distinguish the three levels of data you need for your event
3. Illustrate one technology that can provide you data at one of these three levels
for each stage of event & meeting planning

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Understanding the Foundation

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First things first...

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1. Why Does Technology Exist?
2. What Does Innovation Mean?
3. Who (Generally) Spearheads
Technology/Innovation?

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Why Does Technology Exist?
9

10. Because we, man, decided to create it
as a means of making our lives easier.

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What Does Innovation Mean?

12. in·no·va·tion
ˌinəˈvāSH(ə)n/
noun
1. the action or process of
innovating.
2. a new method, idea,
product, etc.

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Who (Generally) Spearheads Technology/Innovation?

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3 Types of Data

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BehavioralTechnical Aggregate

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Technical: Did they notice we did x?
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Behavioral: Who is doing what?

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Aggregate: Did we achieve business success?

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Technology for Every Stage

22. Comm.
Plan
Source
Strategize
Data
Purpose
Technology
Technology Project Mgt
Scheduling
Transportation
Housing
Surveys
Badges,
Check-in, etc
Marketing
Program Mgt Design
Reg Social
Reports
Measure
CRM
Logistics
The
Event/Meeting
Planning
Process
Pyramid
(c) Social Tables, 2014-2015
Site Selection
Manage

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Project Management - Asana

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Site Selection - ST Site Inspect
Calling
All
Beta
Testers!

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Inventive Venue Sourcing - Convene, Galvanize…?

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Housing - Jetaport

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Transportation - Uber & Luxe

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Program Management - Vntana & Sli.do

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Design - Social Tables

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Logistics - Varied
Intrigue: Immediate gratification, no headache for last minute
needs.
Contenders:
● Postmates
● What You Want, When You Want (WunWun)
● Amazon Prime Now
● Uber
● Magic

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Staffing - Elance

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> DELEGATE.
> Collaborate.
> Dream a little bigger.
> Embrace the sharing community.
Takeaways to Consider:

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It’s happening again...

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How Do You Engage Your
Attendees Pre, During and Post-
Event?

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80% of smartphone owners check
their device within 15 minutes of
waking up. Our online presence
subconsciously influences our
behavior.
Leverage this on social media.

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Registration - EventBrite

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Social - Periscope, Tweetwall, Tagboard

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Low-Touch Audience Engagement - Beacons

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Networking - Poken

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> Don’t talk at. Talk to.
> Don’t be invasive.
> Build community.
Takeaways to Consider:

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Reviews - Yelp...You?

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Surveys - Typeform, WuFoo, Typeform...Typeform

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> Publish Reviews of Your Events
> Make Your Event Surveys
Engaging
Takeaways to Consider:

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No movement this time...

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Open Forum:
What technologies did I miss?

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Stay In Touch!
● claire@socialtables.com
● @ClaireRepass
● 309.721.1225