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The New Ecosystem of Event Technology

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The innovations available within the hospitality marketplace today have evolved beyond simple, one-service focused products to become pragmatic, sensible solutions for cost-conscious, productivity-oriented, data hungry planners while simultaneously enhancing attendee engagement, communication, and satisfaction.

Event and meeting planners are currently experimenting with technology– but if we’re honest, many are only playing with event tech on the periphery. The application of digital innovation to the events world has the opportunity to completely transform how planners create their events and interact with their attendees.

As technology makes the map smaller and flattens the world of hospitality, can the meetings and event industry of the 20th century rise to meet the demands of the 21st century attendee? Can your company? Can you?

Assets referenced:
73 Event Technology Tools: http://blog.socialtables.com/2015/03/10/free-ebook-73-event-technology-tools-2015/

Measuring Your Event’s Impact Using Mobile App Analytics:
http://www.quickmobile.com/resources/appstract/measuring-events-impact-using-mobile-app-analytics

Published in: Technology
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The New Ecosystem of Event Technology

  1. 1. #ISESDallas | #WeAreISES Page 11 The New Ecosystem of Event Technology May 18, 2015
  2. 2. Hello, my name is Claire Harrington, CMP Manager, Communications Social Tables
  3. 3. #ISESDallas | #WeAreISES
  4. 4. #ISESDallas | #WeAreISES Page 4 Audience Presenter Agreement Get Out of Jail Free Card... ● You are free to leave any time (just no tomato throwing, please) Join the Conversation... ● Tweet at me @ClaireRepass or @socialtables Steal Everything! ● Take as many photos/notes as possible and share them! ● I can send you the deck as well > claire@socialtables.com
  5. 5. #ISESDallas | #WeAreISES Page 5 Learning Objectives 1. Define the what (technology), why (innovation) and who (21st century attendee) 2. Distinguish the three levels of data you need for your event 3. Illustrate one technology that can provide you data at one of these three levels for each stage of event & meeting planning
  6. 6. # ISESDallas | #WeAreISES Page 6 Understanding the Foundation
  7. 7. #ISESDallas | #WeAreISES Page 7 First things first...
  8. 8. # ISESDallas | #WeAreISES Page 8 1. Why Does Technology Exist? 2. What Does Innovation Mean? 3. Who (Generally) Spearheads Technology/Innovation?
  9. 9. # ISESDallas | #WeAreISES Page 9 Why Does Technology Exist? 9
  10. 10. Because we, man, decided to create it as a means of making our lives easier.
  11. 11. # ISESDallas | #WeAreISES Page 1111 What Does Innovation Mean?
  12. 12. in·no·va·tion ˌinəˈvāSH(ə)n/ noun 1. the action or process of innovating. 2. a new method, idea, product, etc.
  13. 13. # ISESDallas | #WeAreISES Page 1313 Who (Generally) Spearheads Technology/Innovation?
  14. 14. # ISESDallas | #WeAreISES Page 14
  15. 15. # ISESDallas | #WeAreISES Page 15
  16. 16. # ISESDallas | #WeAreISES Page 16 3 Types of Data
  17. 17. #ISESDallas | #WeAreISES Page 17 BehavioralTechnical Aggregate
  18. 18. #ISESDallas | #WeAreISES Technical: Did they notice we did x? Page 18
  19. 19. #ISESDallas | #WeAreISES Page 19 Behavioral: Who is doing what?
  20. 20. #ISESDallas | #WeAreISES Page 20 Aggregate: Did we achieve business success?
  21. 21. # ISESDallas | #WeAreISES Page 21 Technology for Every Stage
  22. 22. Comm. Plan Source Strategize Data Purpose Technology Technology Project Mgt Scheduling Transportation Housing Surveys Badges, Check-in, etc Marketing Program Mgt Design Reg Social Reports Measure CRM Logistics The Event/Meeting Planning Process Pyramid (c) Social Tables, 2014-2015 Site Selection Manage
  23. 23. #ISESDallas | #WeAreISES Page 23 Project Management - Asana
  24. 24. #ISESDallas | #WeAreISES Page 24 Site Selection - ST Site Inspect Calling All Beta Testers!
  25. 25. #ISESDallas | #WeAreISES Page 25 Inventive Venue Sourcing - Convene, Galvanize…?
  26. 26. #ISESDallas | #WeAreISES Page 26 Housing - Jetaport
  27. 27. #ISESDallas | #WeAreISES Page 27 Transportation - Uber & Luxe
  28. 28. #ISESDallas | #WeAreISES Page 28 Program Management - Vntana & Sli.do
  29. 29. #ISESDallas | #WeAreISES Page 29 Design - Social Tables
  30. 30. #ISESDallas | #WeAreISES Page 30 Logistics - Varied Intrigue: Immediate gratification, no headache for last minute needs. Contenders: ● Postmates ● What You Want, When You Want (WunWun) ● Amazon Prime Now ● Uber ● Magic
  31. 31. #ISESDallas | #WeAreISES Page 31 Staffing - Elance
  32. 32. # ISESDallas | #WeAreISES Page 32 > DELEGATE. > Collaborate. > Dream a little bigger. > Embrace the sharing community. Takeaways to Consider:
  33. 33. #ISESDallas | #WeAreISES Page 33 It’s happening again...
  34. 34. # ISESDallas | #WeAreISES Page 34 How Do You Engage Your Attendees Pre, During and Post- Event?
  35. 35. # ISESDallas | #WeAreISES Page 35 80% of smartphone owners check their device within 15 minutes of waking up. Our online presence subconsciously influences our behavior. Leverage this on social media.
  36. 36. #ISESDallas | #WeAreISES Page 36 Registration - EventBrite
  37. 37. #ISESDallas | #WeAreISES Page 37 Social - Periscope, Tweetwall, Tagboard
  38. 38. #ISESDallas | #WeAreISES Page 38 Low-Touch Audience Engagement - Beacons
  39. 39. #ISESDallas | #WeAreISES Page 39 Networking - Poken
  40. 40. # ISESDallas | #WeAreISES Page 40 > Don’t talk at. Talk to. > Don’t be invasive. > Build community. Takeaways to Consider:
  41. 41. #ISESDallas | #WeAreISES Page 41 Reviews - Yelp...You?
  42. 42. #ISESDallas | #WeAreISES Page 42 Surveys - Typeform, WuFoo, Typeform...Typeform
  43. 43. # ISESDallas | #WeAreISES Page 43 > Publish Reviews of Your Events > Make Your Event Surveys Engaging Takeaways to Consider:
  44. 44. #ISESDallas | #WeAreISES Page 44 No movement this time...
  45. 45. #ISESDallas | #WeAreISES Page 45 Open Forum: What technologies did I miss?
  46. 46. #ISESDallas | #WeAreISES Page 47 Stay In Touch! ● claire@socialtables.com ● @ClaireRepass ● 309.721.1225

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