From the Future of Employee Engagement Summit at Qualtrics EMEA HQ on Thursday September 3rd, Johnny discusses what it is that truly motivates and engages employees - Autonomy, Mastery and Purpose. As engaged employees will have a direct impact on your employer brand, employee referrals, and ability to attract and retain top talent, having an engaged workforce has never been more important.

1. The Future of Employee Engagement
Johnny Campbell, Social Talent

2. Johnny Campbell
Founder & CEO, Social Talent
@socialtalent
linkedin.com/in/johnnycampbell

4. What is Employee Engagement?

5. What is Employee Engagement?
Emotional commitment

6. What is Employee Engagement?
Emotional commitment
Use of discretionary effort

7. What is Employee Engagement?
Emotional commitment
Use of discretionary effort

8. What is Employee Engagement?
Emotional commitment
Use of discretionary effort

9. What Motivates Employees?

10. What Motivates Employees?

11. What Motivates Employees?
Autonomy
Mastery
Purpose

12. 1. Autonomy

13. 1. Autonomy
noun
Freedom from external control or influence; independence
/ɔːˈtɒnəmi/

14. 1. Autonomy
Freedom to make own decisions about work day, including work
hours

15. 1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace

16. 1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace
In control of how work gets done

17. 1. Autonomy
Freedom to make own decisions about work day, including work
hours
In control of own workspace
In control of how work gets done
“Control leads to compliance; autonomy leads to engagement.”
Daniel Pink, Drive

19. 20% Time

20. 20% Time
Once per
quarter, for
24 hours

21. 20% Time
Once per
quarter, for
24 hours
Work on anything you
want, with whomever you
want and how you want

22. 20% Time
Once per
quarter, for
24 hours
Work on anything you
want, with whomever you
want and how you want
Must show the results
of day to the rest of
the company

23. 2. Mastery

24. 2. Mastery
Competence or skill

25. 2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence

26. 2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence
Personal fulfilment from being “good” at something

27. 2. Mastery
Competence or skill
Ability to up-skill to improve one’s competence
Personal fulfilment from being “good” at something
In control of own learning and development

28. Each employee receives a Personal Training Allowance per year

29. Spent $2,500 per employee (23.7 hours) on training in 2014

30. 3. Purpose

31. 3. Purpose
Organisation’s purpose and employee’s purpose are aligned

32. 3. Purpose
Organisation’s purpose and employee’s purpose are aligned
The “reason” behind a project or product is clear

34. Safety above all else

36. 1-1-1 Model (Technology - People - Resources)
to help improve communities around the world

38. Customer Obsession.

41. “The science shows that the secret to high performance isn’t our
biological drive or our reward-and-punishment drive, but our
third drive - our deep-seated desire to direct our own lives, to
extend and expand our abilities, and to live a life of purpose.”
- Daniel Pink, Drive

42. How can Businesses Use
Autonomy, Mastery &
Purpose?

43. Autonomy: Democratisation of your
Organisation

44. Autonomy: Democratisation of your
Organisation

45. Autonomy: Democratisation of your
Organisation
Voice

46. Autonomy: Democratisation of your
Organisation
Voice Empowerment

47. Autonomy: Democratisation of your
Organisation
Voice Empowerment Autonomy

48. Autonomy: Democratisation of your
Organisation
Voice Empowerment Autonomy Clarity

49. Autonomy: Democratisation of your
Organisation
Voice Empowerment
Transparency
Autonomy Clarity

54. Major Irish plc

55. Major Irish plc
Set up Yammer for internal employee
communication

56. Major Irish plc
Set up Yammer for internal employee
communication
Suggestion made by low-level employee
Seen immediately by the CEO
Suggestion enacted within 8 hours

57. Close-knit
teams
just chat

58. Close-knit
teams
just chat

59. Close-knit
teams
just chat

60. Close-knit
teams
just chat

61. Social Talent 2016 Strategy Meeting

62. Social Talent 2016 Strategy Meeting

63. Social Talent 2016 Strategy Meeting

64. Social Talent 2016 Strategy Meeting

65. Autonomous Mastery: Self-directed Learning

66. Autonomous Mastery: Self-directed Learning
1. Personal training budget

67. Autonomous Mastery: Self-directed Learning
1. Personal training budget
2. Incentivise relevant training

68. Autonomous Mastery: Self-directed Learning
1. Personal training budget
2. Incentivise relevant training
3. Celebrate training successes

69. Purpose Maximisation

70. Purpose Maximisation
1. Clearly define your Purpose

71. Purpose Maximisation
1. Clearly define your Purpose
2. Purpose Goals are more powerful than Profit Goals

72. Purpose Maximisation
1. Clearly define your Purpose
2. Purpose Goals are more powerful than Profit Goals
3. Purpose relates to people (self, company, society)

75. To Drive New Hires:

76. To Drive New Hires:
1. Must get engagement first
2. Ensure employees are satisfied
3. Measure engagement and implement changes
4. Tell your employer brand story

77. #WeAreSocialTalent

78. #WeAreSocialTalent

79. When employees feel listened to they…

80. When employees feel listened to they…
Refer potential hires

81. When employees feel listened to they…
Refer potential hires Are proud to say they work for you

82. When employees feel listened to they…
Refer potential hires
Will promote the company
Are proud to say they work for you

83. When employees feel listened to they…
Refer potential hires
Will promote the company
Are proud to say they work for you
Want to do great things

84. Results from Engaged Employees

85. Results from Engaged Employees
Internal:

86. Results from Engaged Employees
Internal:
Employee churn

87. Results from Engaged Employees
Internal:
Employee churn
Employee productivity

88. Results from Engaged Employees
Internal:
Employee churn
Employee productivity
External:

89. Results from Engaged Employees
Ability to attract talent
Offer acceptance
Employee Referrals
Internal:
Employee churn
Employee productivity
External:

90. The Future of Employee Engagement

91. The Future of Employee Engagement

92. The Future of Employee Engagement

93. The Future of Employee Engagement

94. The Future of Employee Engagement

95. The Future of Employee Engagement

96. The Future of Employee Engagement

97. The Future of Employee Engagement

98. The Future of Employee Engagement