A case study on BMW using FaceBook marketing.

1. Facebook Marketing
– BMW Case Study

2. 1. Fan pages are even visible to those not registered on Facebook.
2. Fan pages are indexed by Google and are searchable.
3. Social Reach – when a fan leaves a comment, all of their friends are notified.
4. Messages can be sent to all fans.
5. Fans can bulk invite their friends.
6. Using Facebook Insight – get a data on consumer engagement, trends and
demographics.
7. Build a online community. Allow users to express themselves. This creates active
participation.
8. Your fans be your brand ambassadors.
9. Educate people on new products, events, etc.
10. Listen and help people. Establish two way communication.
11. Solicit a call to action – discounts, invites to events, etc
12. and more…..
11 Reasons your Business needs a Facebook Fan Page

3. BMW welcome page
• Share your photos
• Learn about new BMW models
• Get invited to BMW events
• Get the latest news
• Meet other drivers

4. BMW – 1,613,634 Fans – A place to hang out
with BMW enthusiasts and community.

5. BMW has separate country specific Facebook fan pages.

6. 345 videos by fans. 14 videos by BMW.

7. 16,515 photos by fans. 56 by BMW.

8. BMW welcome page – invite your friends – the viral effect.

9. Discussions – BMW is listening.

10. BMW - behind the scene – story .
BMW 5 Series production – BMW Dingolfing Plant.

11. Separate Fan Page for BMW X5 .

12. Hiring on Facebook.

13. Is your business on Facebook ?

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