19. support networks
24/7 access
Peer support and counseling through discussion
forums
Professional support (BWW staff)
“Full engagement, safety and anonymity of all
members”
Requires prescription
Collective sensemaking through crowdsourced reports
of treatments and experiences and insight
Free to all
Non-anonymous, non-professionally staffed
Tuesday, 7 May 13
20. • Switch by Chip Heath & Dan Heath
• Carrots and Sticks by Ian Ayres
• The Tipping Point by Malclom Gladwell
• Blink by Malcolm Gladwell
• Drive by Daniel Pink
• Sway by Ori Brafman
• Nudge Richard Thaler & Cass Sunstein
• Predictably Irrational by Dan Ariely
• Upside of Irrationality by Dan Ariely
• The Art of Game Design by Jesse Schell
• Gamification by Design by Gabe Zichermann
• Reality is Broken by Jane McGonigal
• Rock Paper Scissors by Len Fisher
• Immunity to change by Robert Kegan
• Cognitive Surplus by Clay Shirky
• The Wisdom of Crowds by James Surowiecki
• Descartes' Error by Antonio Damasio
• The Paradox of Choice by Barry Schwartz
• How We Decide by Jonah Lehrer
• Don't Shoot The Dog by Karen Pryor
• The Social Animal by David Brooks
• Punished by Rewards by Alfie Kohn
Thomas Goetz
executive director of WIRED
Public Health at UC Berkeley
Kevin Kelly
Executive editor of WIRED
Editor of Whole Earth Catalogue
http://quantifiedself.com
Tuesday, 7 May 13
21. Framingham Heart Study
1948-ongoing , 5,208 adult subjects
Much of the now-common knowledge concerning heart disease,
such as the effects of diet, exercise, and common medications
such as aspirin, is based on this longitudinal study.
1000+ medical papers
High Blood Pressure / Hypertension not healthy
Genetic risk factors identified
Behavioural risk factors (e.g., cigarette smoking) identified
Gender-specific risk factors identified
Stanford Marshmallow Experiment
1972-2012 , 600-800 participants
China-Cornell-Oxford Nutrition Study
Busselton Health Study
Impulsive behaviour correlated with behavioural characteristics
later in life
1988 "preschool children who delayed gratification longer in the self-imposed
delay paradigm, were described more than 10 years later by their parents as
adolescents who were significantly more competent".
prefrontal cortex / ventral striatum
obesity, SAT scores, professional salaries, marital happiness ....
longitudinalhealthstudies
Tuesday, 7 May 13
23. challenges for longitudinal use
no longitudinal study of effects of
gameification + behavioural ints.
challenges
advantages
device tied to provider’s silo+app ; difficult to pull data out
no integration across devices;
logging is an investment good (Thaler & Susstein) -
costs now, benefits later; sustaining logging is difficult
high-res, multi-dimensional
temporal data
low-effort, “almost forgettable”
not clinically validated
disagreement among units
‘fuel’ ‘points’ ‘calories’
increases awareness of
everyday activities
bridges estimation gap
Tuesday, 7 May 13
24. Analysis of An Online Health Social Network,
Ma et al (2010) ACM International Health
Informatics
107,000 User Empirical Analysis
“If a user’s friend makes significant progress on weight loss, the
probability of that user’s own weight-loss success is much greater
than a user whose friends are not making progress.”
“A user’s weight loss may positively influence those separated as
far as four-degree away in the social network.”
Tuesday, 7 May 13
25. “This sharing of
information creates a
more informed and
empowered patient
and can lead to a
radical reconfiguring
of the doctor/patient
relationship.”
Tuesday, 7 May 13
